Monoprix, a leading hypermarket in Qatar and a subsidiary of Ali Bin Ali Holding, hosted a successful World Food Safety Day event in collaboration with Al-Dawhah Municipality from June 4-6 2024, at Monoprix Hypermarket in Medina Centrale, The Pearl, Doha.
The three-day initiative aimed to enhance customer awareness about safe food handling practices and promote a strong food safety culture within Qatar’s community.
Celebrated annually on June 7th, World Food Safety Day aims to shine a global spotlight on the critical issue of foodborne illnesses.
“Foodborne illnesses, caused by consuming contaminated food, affect millions globally each year. These incidents can range from mild discomfort to severe illness, even death in some cases. By educating consumers and businesses on proper handling practices, we can significantly reduce the risk of contamination and ensure a safe, healthy food supply for everyone,” said Mr. Sébastien Farhat, COO, Consumer & Hi-Tech Retail, Ali Bin Ali Holding.
Staffed by Al-Dawhah Municipality inspectors, an informative station was set up at the entrance of the store. The station offered valuable knowledge on food safety through proper storage, preparation, and handling techniques. This accessible approach allowed customers to learn at their own pace and ask questions directly from the experts.
Monoprix also incorporated engaging activities to make the event fun and informative for all age groups. A dedicated coloring station kept children entertained while encouraging their understanding of food safety concepts.
To ensure a smooth operation, a dedicated team was assembled. The Monoprix team consisted of two marketing personnel, three hygiene and quality control personnel, and three operations personnel. Collaborating with Monoprix was a team of five representatives from Al-Dawhah Municipality, their expertise proving invaluable throughout the initiative.
Adding a special touch to the final day was the participation of AJYAL, a private educational center. Forty enthusiastic children from AJYAL joined the festivities, making the event even more vibrant. To keep food safety top-of-mind and equip participants with lasting knowledge after the event, attendees received flyers and mugs featuring important food safety messages.
Monoprix Qatar prioritizes food safety as a core value. By hosting such events and collaborating with relevant authorities, Monoprix demonstrates its commitment to providing customers with a safe and healthy shopping experience.