On October 22, 2023 Ali Bin Ali’s Fast Moving Consumer Goods (FMCG) division, organized a strategy workshop at the prestigious Dusit Doha Hotel. The workshop, under the banner, “Lead – Building Accelerated Business Skills,” aimed to align the division and its members with the company’s “Strategy Big Bets” and foster a cohesive approach towards achieving organizational goals.
The workshop commenced with a group activity focused on conducting a SWOT analysis of the company’s vision, the “Partner of Choice.” Participants actively shared insights, identified gaps, and explored opportunities across various aspects of the division, including people, technology, innovation, work processes, and systems.
During the workshop, the Chief Operating Officer of FMCG, Mr. Wadih Antoine Kazan, emphasized the importance of innovation and highlighted the potential for business growth. He commended the team’s efforts in maintaining high performance standards and shared the success story of the FMCG division over the years. Furthermore, Mr. Kazan discussed the challenges and opportunities that lie ahead for sustaining and developing the business model of the division.
During the workshop, the General Managers of the FMCG division, Mr. Asad Saleem, Mr. Ghassan Aibef, and Mr. Vincent Emmanuel, provided detailed insights into the “Big Bets” of the business strategy. They discussed the impact of efficient financial management, customer and commercial excellence, revenue growth management, technology leverage in the supply chain, and the importance of high-performance teams in achieving success. Mr. Ghassan specifically focused on “How to Lead in the VUCA World,” highlighting the need to build capacities to navigate uncertainty and challenging times.
In addition to strategy discussions, the workshop also featured leadership talks aimed at enhancing participants’ skill development. The General Manager of International Agencies and Prime Consumer Products (IA-PCP), Mr. George El Hajj, delivered a talk on “Growth Mindset,” emphasizing the significance of training our minds in a progressive manner.
The workshop concluded on a positive note, emphasizing the importance of teamwork and the collective effort required to achieve success. The teams brainstormed and presented their strategies for each “Big Bet,” outlining focus areas, action plans, and key objectives to the management.
Ali Bin Ali FMCG remains committed to fostering a culture of innovation, collaboration, and continuous improvement. The strategy workshop served as a platform for aligning teams, sharing insights, and setting a clear direction for the company’s future growth.
With a strong focus on innovation, customer satisfaction, and operational excellence, ABA FMCG strives to deliver high-quality products and services to its customers. The company’s commitment to growth and success is reflected in its strategic initiatives and collaborative approach towards achieving its goals.