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Wagamama launches the “Come Hungry, Leave Happy” campaign

Wagamama unveiled its bold new “Come Hungry. Leave Happy” campaign, marking the launch of an exciting menu refresh across all restaurants and international franchise markets. The campaign celebrated the brand’s signature approach to modern Asian cuisine, fresh, vibrant, and full of soul, while introducing a lineup of new dishes inspired by the street food culture of Asia.

Among the highlights of the refreshed menu were the Thai Basil Chicken Donburi, Hot Honey Chicken, Khao Soi, and Spicy Teriyaki Chicken Bao, each crafted to deliver a balance of flavor, comfort, and creativity. Officially launched the week commencing in October 2025, the campaign brought the new dishes to life through immersive in-restaurant experiences, refreshed digital content, and updated delivery platforms including Talabat, Snoonu, Rafeeq, and Deliveroo, as well as at Wagamama’s DFC and Vendôme locations in Qatar.

Commenting on the launch, the General Manager of Ali Bin Ali Hospitality, Mr. Bassel Salim Ammar, stated, “As the entity that oversees Wagamama Restaurant, I see the campaign as a celebration of the energy and warmth that define every Wagamama experience. This campaign is a reminder that food has the power to connect, uplift, and bring joy, one bowl at a time.”

The October 2025 menu refresh reinforced Wagamama’s dedication to culinary innovation and its commitment to creating dishes that are both authentic and contemporary. Each recipe reflected the brand’s passion for flavor exploration and its inclusive dining philosophy, where everyone was welcomed to share in the experience.

Through this latest campaign, Wagamama continues to celebrate its spirit of curiosity, creativity, and community, inviting guests to come hungry and leave inspired.

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Wagamama Qatar says Itsuraku to Summer with new menu and brand refresh!

Summer is in full swing, and Wagamama Qatar, a Doha favorite known for its delicious Asian cuisine and part of the diverse Ali Bin Ali Hospitality portfolio, is sizzling with excitement!

This summer, Wagamama Qatar embraces the Japanese philosophy of Itsuraku, meaning the pursuit of pleasure. Here, it translates to creating unforgettable experiences that nourish both body and soul – through incredible food shared with loved ones.

Diners can expect a brand-new menu featuring an explosion of flavors, from steaming bowls of ramen to innovative katsu curries.

Slurp your way through rich broths with the Chicken Gyoza Ramen or the veggie-packed Yasai Ramen. The Hot Yasai Katsu Curry features crispy sweet potato, aubergine, and butternut squash drenched in a fiery curry sauce – a must-try for curry lovers!

To satiate meat cravings, diners can indulge in the succulent Lamb Firecracker or melt-in-your-mouth Beef Brisket Soba Noodles. The Beef Yakitori, flame-grilled beef skewers bathed in a spicy teriyaki glaze is sure to tantalize taste buds.

For a complete meal in a bowl experience, the Gochuchang Rice Bowl packs a punch, while the Sweet and Sour Chicken brings a taste of classic comfort. The perfect textural contrast can be experienced with Roti + RaisuKatsu. This dish features a warm, crisp roti, served alongside the brand new RaisuKatsu sauce.

Adding to the deliciousness is Kokopanko – crispy panko-coated fried chicken or zesty aubergine, tossed in a flavorful coconut, chili, and lime salt rub. The Yasai Kimchi Maki and Ebi Kimchi Maki Sushi offer a refreshing blend of vegetables and kimchi.

Vegetarian and vegan diners are not left out, with exciting new dishes like the Yasai Tofu Cha Han, Tofu Firecracker, and the ever-popular Yasai Kare Lomen complementing the classic Tofu RaisuKaree.

Plus, to fuel busy weekdays, Wagamama Qatar is offering a special Business Lunch from Sunday to Thursday for just 89 QAR! This is the perfect opportunity to power up the day without breaking the bank.

“This brand refresh embodies our core values where positive eating and positive living go hand-in-hand. We remain focused on creating experiences that uplift and energizes our guests.”, said Mr. Bassel Salim Ammar, Group General Manager, Ali Bin Ali Hospitality.

Experience the Itsuraku spirit at Wagamama today, conveniently located at The Place Vendome Mall and Doha Festival City. Dine in and soak up the lively ambience, or order your favorite dishes for delivery through Talabat, Snoonu, Gorafeeq, or Deliveroo Qatar.

For the latest updates and a chance to win exciting giveaways, follow @wagamamaqatar on Instagram.

 

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Popular global brand Wagamama opens third restaurant in Doha

In a memorable opening on October 16, 2022 at Doha’s Place Vendôme, Ali Bin Ali Hospitality opened its third outlet for Wagamama restaurant, one of the global brands it stewards in Qatar.

In his statement during the launch, Ali Bin Ali Hospitality Group General Manager, Mr. Bassel Salim Ammar, noted that he was thrilled about the opening of the new eatery. “Vendôme is one of Qatar’s best-known and luxurious shopping centers, and therefore a perfect choice for opening the new outlet,” he said. He added that the ambiance of the new location only adds to the allure of the restaurant and it is expected for more customers to visit.

The story of Wagamama began in early 1992 with the opening of the very first restaurant in London’s Bloomsbury, which was inspired by traditional Japanese noodle bars and Asian inspired flavors. In Qatar, the brand has captured the attention of its guests with its exciting and inclusive casual dining experience with a stylish and contemporary setting.

The new Wagamama restaurant promises unique experiences for diners as it offers exclusive menus, set-up, and ambiance, among other exquisite features that resonate with the Place Vendôme. The Place Vendôme is one of Qatar’s lavish malls that exudes grandeur and style.

The new branch reaffirms the restaurant’s continued dominance and popularity among food enthusiasts, who seek memorable experience with their most desired cuisines. The new joint will continue to reinforce Wagamama’s philosophy of a “positive eating and positing living” for all.

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The ABA Group opens new branches of Crepaway & Wagamama at Ezdan Mall

The Ali Bin Ali Group’s hospitality division is pleased to announce the expansion of two of its star franchises. The popular brands Crepaway and wagamama strengthened their presence in the local market by opening two new branches in Qatar’s Ezdan Mall. Wagamama, the well loved Japansese and Asian restaurant has been a much valued addition to Qatar’s casual dining restaurant scene. The brand has operated under the Ali Bin Ali Group’s umbrella and opened its 2nd branch at the Ezdan mall in December 2014.  Crepaway, the popular Lebanese dining chain is also represented in Qatar by the ABA Group and has risen in popularity over the years. The Crepaway outlet opened its doors at the Ezdan mall in the month of February 2015. Both branches are located at Ezdan Mall’s ground floor. The great food, friendly service and relaxed atmosphere at both outlets attract an appreciative clientele.

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