Galeries Lafayette celebrates children’s imagination at the Silly Monsters Mascot Event

Galeries Lafayette Doha, a renowned retail destination, hosted a delightful children’s fair at 21 High St. in Katara village, Doha from December 28 to 30, 2023. The event, centered around the Silly Monsters mascots, aimed to celebrate creativity, fun, and inspired arts and crafts activities.

The Silly Monsters campaign which began in October 2023, entailed imaginative drawing submissions from children of Galeries Lafayette Doha employees, which were transformed into lovable mascots. The December event showcased the nine captivating mascots: Giggles, Chomper, Howler, Friendly the Fluffy Monster, The Playful Clumsy Yaya, Micaiah the Minion, Silly Saturn, Galerina, and Peekaboo.

To engage with the public, a vibrant parade was organized through the enchanting alley of 21 High st., where each child proudly marched alongside their mascot, captivating the crowds. At the end of the parade, a colossal photo booth, adorned with the Silly Monsters theme, allowed the public to capture memorable moments with the mascots and their creators.

Guests were also treated to one-on-one sessions with the talented mascot developers, who shared the stories behind their inventive creations and the inspiration that fueled their imaginative process.

The uniquely designed mascots, crafted by children and brought to life by Galeries Lafayette Doha, stole the spotlight with their playful characteristics and impressive dance moves, captivating the audience’s hearts.

In addition to the event’s festivities, guests had the opportunity to explore the diverse range of shops and boutiques within 21 High St., offering the finest selection of products in this outdoor shopping hub.

Galeries Lafayette Doha remains committed to fostering creativity and providing memorable experiences for children and families. The Silly Monsters mascot event exemplifies the boutique’s dedication to celebrating imagination and inspiring young minds.

Latest ‘Silly Monsters’ campaign takes over Galeries Lafayette – Doha


True to its spirit of being a creative and innovative luxury department store, Galeries Lafayette – Doha organized an interactive and fun ‘Silly Monsters’ launch event for its customers and general public on October 16, 2023 at 21 High St. The event, which took place in the late afternoon, sought to celebrate children’s imagination and ingenuity to art by enabling them to participate in ‘Silly Monsters’ inspired arts and crafts activities.

The event began with a reveal session that showcased 6 Silly Monster drawings, made by the children of Galeries Lafayette – Doha team members. These 6 masterpieces will continue to be displayed in the interiors of the GL store throughout the duration of the Silly Monsters campaign.

As the drawings were unveiled, Mr. Kevin Gerard Pender, General Manager of Galeries Lafayette – Doha, said, “The use of “silly monsters” as the central theme is both playful and thought-provoking. It is a bold and unconventional concept true to the creative artistic DNA of Galeries Lafayette. Showcasing such works of art is also a vital step in recognizing and celebrating children’s efforts, which in turn boosts their self-esteem and builds their skills.”

The event was a lovely combination of nostalgia and engagement, as adults relived their childhood memories and actively participated alongside their children.

Paint The Town, a popular provider of guided art events in Doha, provided the necessary art supplies and gave participants the opportunity to unleash their creativity by crafting their own Silly Monsters using paper plates and coloring materials.

Guests also savored mouthwatering cupcakes designed with the Silly Monsters theme, prepared by 974 Delights, a renowned French Chocolatier and Patisserie. Silly Monster special edition cupcakes, cookies, lollipop cakes and large cakes will also be available for purchase at 974 Delights throughout the duration of the campaign.

As the event drew to a close, participants took pictures to remember the fun day. For their special artistic contributions, the six children of GL employees were presented with commemorative gifts featuring their very own Silly Monsters.

The Silly Monsters installation will be on display for three months, from October 18 to December 2023, at 21 High St. in Katara. Visit Galeries Lafayette Doha today to immerse yourself in the captivating world of Silly Monsters and follow the handle @galerieslafayettedoha to stay abreast of all the latest developments.