On January 22, 2025, Ali Bin Ali’s Dohatna Innovative Distribution hosted the launch of the much-anticipated Samsung Galaxy S25 series at Qatar’s iconic The Outpost Al Barari.
The premium event, which was attended by over one hundred guests including: sponsors, retailers, and enthusiasts, was graced by the COO of Ali Bin Ali Consumer and Hi-Tech Retail, Mr. Sébastien Farhat.
Other key invitees to the event were the Managing Director of Samsung Qatar, Mr. Hongseok Lee; and the Division Manager of Consumer Electronics, Mr. Azhar Baksh.
The one-of-a-kind event marked the first time in MENA region that a distributor had hosted a Samsung product launch on the same day as the global unveiling. Guests were treated to world-class entertainment and a power-packed live launch event showcasing the latest Samsung Galaxy innovations.
During the launch, Mr. Farhat, lauded the event as a testament to the strong partnership between Dohatna Innovative Distribution and Samsung Qatar. “Hosting the Samsung Galaxy Unpacked launch reflects our shared vision for excellence and innovation for our partners and customers. We are proud to lead the way in creating memorable experiences that go beyond expectations,” he noted.
Mr. Lee on the other hand praised Samsung’s milestone and promised an outstanding experience in the company’s enhanced technology and equipment. He similarly remarked the sound association Samsung Qatar has built over the years with Dohatna Innovative Distribution, and praised the event’s innovative thought, meticulous planning and execution.
The new Samsung Galaxy S25 series is the next generation of mobile technology by Samsung that shakes up smartphone standards with its amazing performance, sleek design, and game-changing features. The Samsung Galaxy S25 series features three main models: Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Each model offers super-powered Galaxy AI, enhanced performance, improved camera systems, and cutting-edge technology.
The event not only celebrated the launch of the new Samsung Galaxy S25 Series but also underscored Dohatna Innovative Distribution’s dedication to delivering new cutting edge gadgets to its reliable and dynamic clientele. The success of the launch event solidified Dohatna’s reputation as the prime electronic distributor in the region, elevating the standards for such industrious events in future.
Special recognition goes to Ali Bin Ali Travels for its invaluable support in augmenting a special package unique to the event including treating guests to an unforgettable dune bashing experience through Qatar’s sealine desert.


Further strengthening their long-standing partnership, Ali Bin Ali Holding’s Dohatna Innovative Distribution and Samsung Gulf Electronics joined hands to inaugurate an immersive experiential store in Doha’s Katara Cultural Village. Dohatna is the official partner of Samsung Mobile in Qatar.
Expanding the presence of Samsung Electronics outlets in Qatar, Ali Bin Ali Holding’s Dohatna Innovative Distribution has launched the sixth Dohatna Samsung outlet in Doha. The new store at the luxurious Place Vendome Mall was ceremoniously inaugurated on June 22, 2022, by the Chairman & President of Ali Bin Ali Holding, Mr. Adel Ali Bin Ali.
Ali Bin Ali Holding’s Dohatna Innovative Distribution, one of the region’s largest distributors, On March 16, 2022 announced that it has signed an exclusive distribution agreement with Anker Innovations, a global leader in charging technology and consumer technology products. This Partnership expands Ali Bin Ali’s existing extensive portfolio and increases Anker’s existing footprint in the Region.
Dohatna Innovative Distribution, a subsidiary of the Ali Bin Ali Holding, which is the official distributor of Samsung in Qatar, has launched one of the most exciting rewards programmes for its customers. Dohatna just released details of the campaign that awards new purchasers of premium Samsung phone models in the country with hundreds of free offers through its new partnership with My Book; the most popular deals App in Qatar.
Expanding the presence of Samsung Electronics outlets in Qatar, Ali Bin Ali Holding’s Dohatna Innovative Distribution has launched the fifth Samsung outlet in Doha. Inaugurated on January 21, 2021, the kiosk is located near gate 6 of the popular Landmark Mall and is strategically placed near Carrefour hypermarket.


Ali Bin Ali Holding’s Dohatna Innovative Distribution recently organized a training workshop on the features and benefits of the newly launched Galaxy Note10 lineup for Samsung dealers in Qatar.