QQP recognized for exceptional performance during FIFA World Cup Qatar 2022

Once again making Ali Bin Ali Holding proud, Qatar Quality Products’ (QQP) Consumer division – has been recognized for its exceptional sales during the FIFA World Cup Qatar 2022.

QQP’s long-standing partner, Perfetti Van Melle, awarded the former for the “Exceptional Action in Execution with Massive Impact” during the World Cup in Qatar.

At a special event held on February 23, 2023, at One&Only Royal Mirage, Luxury Beach Resort in Dubai, the award was ceremoniously handed over to the QQP team. COO of ABA FMCG Mr. Wadih Antoine Kazan, Market Manager of QQP Mr. Cesar Touma and Senior Trade Marketing Executive of QQP Ms. Anuja Jyoti were present at the event.

The award recognized the exceptional sales record QQP achieved for the year 2022 and product display during the FIFA World Cup.

Speaking about the award, Mr. Wadih Antoine Kazan said: “It is always a great feeling to be recognized for your efforts, it validates the hard work you put in. Team QQP had strategized and extensively planned to make sure all its brands received maximum exposure and visibility. The plan was foolproof and this clearly reflected on our market reports. I am extremely proud of the team and also thank Petretti for bestowing us with this honor.”

QQP receives Best Performer award from Mondelēz International

Adding a new feather to Ali Bin Ali Holding’s cap, Qatar Quality Products’ QQP-Mondelez team was awarded the Best IMS Performer award for the year 2022 by their principle company, Mondelēz International.

The award was presented in view of the Qatar market growing the fastest, with 20% growth compared to last year, amongst all the GCC markets. The awards ceremony was held virtually from Dubai on February 15, 2023. All the distributors from Qatar, the UAE, Kuwait, Bahrain and Oman were present online.

Speaking on the same, QQP-Mondelez Market Manager Mr. Mohammad Zeeshan said: “The team is super excited and happy to have received this award. It was the honest effort of the entire team that bridged the way to this award and they truly deserve it. This year, we are more pumped and aiming to earn higher accolades. The team has begun to work towards the same.”

QQP has been responsible for distributing various brands of Mondelēz International, such as Oreo, Chips Ahoy, Toblerone, Cadbury, Tang, Philadelphia etc., and this is just another of the many awards it has been receiving on a yearly basis. The division has been successful in maintaining its status as market leaders in the respective categories, and maintained its share in all the top retail groups.

Qatar Quality Products host a joyous celebration on “Bring your kids to work day”

Wednesday the 3rd of November 2021, was a very special day at Qatar Quality Products (QQP). The company was abuzz with activities, fun and laughter with a little bit of learning thrown in. The division organized an exciting and utterly enjoyable “Bring Your Kids to Work Day”, which was a resounding success.

Organized with multiple goals in mind the QQP event brought together colleagues and their families, building closer bonds  while also giving the next generation an opportunity to interact with each other.  Children of QQP’s team, who are most certainly on their way to being future professionals themselves, received a much-appreciated glimpse of their parent’s work place. They also took the time to enjoy and experience ‘a day in the life of their parents’ and received exposure to the experiences of a typical office environment .

Commenting on the event Mr. Nithin J. Bhatia, Senior Division Manager of QQP said, “ We are delighted to have held this amazing celebration and add some color and energy into the lives of our kids. During “Bring Your Kids to Work Day”, the parents enjoyed a role reversal, and played hosts to their young ones! The team at QQP planned a wide variety of activities to keep our young ones engaged and entertained. They also threw in loads of light-hearted interactions and games which increased a sense of happiness while also giving our kids countless opportunities to socialize with other children. Overall we are happy to report that our event was a massive success and we look forward to seeing other divisions of ABA Holding taking on similar ideas as well.”

As further confirmation to the joy spread by this occasion, QQP Team’s children are said to be looking forward to next year’s “Bring your kids to work” celebration.

Stabilizing QQP’s work process, FORWARD all set to roll out in other FMCG divisions

Implementing the ERP solution in a conglomerate such as Ali Bin Ali Group is a mammoth challenge and the ABA FORWARD team, along with Intrasoft, is leaving no stone unturned to make this transition foolproof and smooth.


The recent workshop to align all QQP processes in a stabilized and efficient manner was part of this effort and the outcome was highly positive. 


The workshop highlighted different topics in detail, which created an opportunity for open discussion about any previous issues. With the workshop proving effective, the QQP team is now more confident and comfortable with the processes of the new system than ever before.


General Manger of QQP, Mr. Dany Aoun, and his team have liked the approach and confirmed improvements in running their day-to-day business operations with no major issues in using the system. 


Mr. Aoun said, “This workshop was very necessary for our division and it has been very helpful. Our team has worked with FORWARD and Intrasoft to identify and resolve most of the issues and we can definitely see the effect on our everyday work.”


Following the workshop, major progress has been seen in the business process of the QQP division and they were able to close accounts for 2017 as well as the initial months of 2018 as a result of the stabilization phase. 


The workshop also helped identify some action points and the teams concerned are working together on executing them until the end of the stabilization period. 


The commitment and hard work that the team has shown during this entire process is commendable, which has led to fruitful results. The continuous support of Chief Operating Officer – FMCG Mr. Nabil Mourad and Project Sponsor Mr. Mohamad A. Ebrik during the QQP stabilization period encouraged the team to remain committed to nothing but success.


With QQP gradually reaching the finish line of their stabilization period, the FORWARD team is now ready to prepare for rollout in the rest of the FMCG divisions. 


FORWARD organizes special workshop

It has been more than a year since FORWARD went live and, apart from the four pilot divisions – Head Office, Printing Press, Medical and QQP, the solution has already been rolled out in two other divisions – ABATS and Logistics as well.


With the goal to align various operations of the business in a structured and efficient manner, FORWARD team – along with Intrasoft – conducted an Operational Alignment (OA) Workshop for QQP, Logistics and the higher management. 


The workshop was held between May 6 and 13, covering different business processes every day. 


Inaugurating the workshop, Chief Operating Officer – FMCG Mr. Nabil Mourad said: “Commitment from all quarters is necessary to make this project a success. The FORWARD team is taking all the steps necessary to address the problems but the divisions will also need to be proactive and assist in the process by identifying the issues.”  


Reiterating Mr. Mourad’s thoughts, Project Sponsor Mr. Mohamad A. Ebrik said: “Teamwork is the key to finding solutions to any issues that we are having with the system. I am sure this workshop will bridge all the gaps.”


The workshop helped get a better understanding of changes FORWARD has introduced in the QQP and Logistics processes, their impact and the roles and responsibilities of the people concerned as well.


It also got the attendees to collectively brainstorm and discuss proposed solutions, working together to overcome any glitches that may have occurred in the early stages of implementation.


In preparation for the workshop, the FORWARD team, along with Intrasoft, conducted a business study and visited the divisions concerned to understand the situation and gather data. They also travelled to Jordan for a week to get a deeper understanding of the issue as well as plan enhancements.


The OA Workshop shed light on important issues and initiated a positive approach to solving them as a team.

Another milestone achieved, QQP Goes Live with FORWARD ERP application

Ali Bin Ali Group’s FORWARD project is moving ahead with confident strides. After completing the intense transformation period, when all business operations in QQP were shut down, the application successfully went live at the QQP division on December 4, 2017. 


Proper planning complemented by team spirit and dedication enabled the QQP staff to take total control of the transition warzone. All staff members of QQP, led by General Manger Mr. Dany Aoun, showed unquestionable resolve and worked for extra hours – and even on the weekend – to cut down the operational down time to 3 days from the initially planned 5 days. 


This was indeed a great achievement for Team QQP, as finishing two days before schedule allowed the division to save a lot of value in the market. Well done, Team QQP!


In the presence of Project Executive Sponsor/ COO ICT Mr. Mohamad A. Ebrik, QQP staff – including Mr. Dany – and the FORWARD team gathered to celebrate the momentous occasion. The Go Live poster was revealed and Mr. Dany made the first ever transaction on the FORWARD system. 


Speaking about the Go Live, Mr. Dany said: “This was achieved only because of the dedication of the entire team. The QQP staff provided accurate data for entry, which made the process smooth. I had complete faith in my team and knew we would succeed, and I am really proud that we could finish it before schedule on December 4 instead of December 6.”


While all the team members had put in their best efforts to make the transition successful, two heroes stood out. Accounts & Commercial Manager of QQP N.C. Shekar and Senior System Analyst Osama Abdul Rahman Hamad were awarded a token of appreciation for their outstanding performance throughout QQP’s journey to transform the future.


QQP is the first from the Ali Bin Ali Group FMCG division to implement the new application, thereby being a pioneer for rest of the FMCG family. With QQP Going Live in its first phase, we marked the 4th and last pilot site of the FORWARD implementation.

QQP starts to transform its future with FORWARD

November 29, 2017 was an important day in the calendar of all Qatar Quality Product (QQP) division staff members as they embarked on a vital journey with the transition to the ERP FORWARD system. In view of the mammoth transformation the division is undergoing, the QQP FORWARD implementation process comes with the slogan ‘Transform The Future Today!’


The ERP transition phase for QQP is unique as, for the first time in the history of Ali Bin Ali Group, all business transactions in the division have been shut down for a few days to facilitate the transformation process. The system will Go Live in the first week of December.


A gathering was organized at the head office to flag off the journey and the occasion was graced by the presence of the Vice-Chairman & EVP of Ali Bin Ali Group, Mr. Nabeel Ali Bin Ali. 


Also present at the event was the top management of Ali Bin Ali Group, including Chief Operating Officer – FMCG Mr. Nabil Mourad, Executive Sponsor for the FORWARD Project and Chief Operating Officer – ICT Mr. Mohamad A. Ebrik and General Manager of QQP Mr. Dany Aoun.


Expressing his support for the ERP project, Mr. Nabeel said: “We have embarked on a very critical and intense journey and once completed, FORWARD will transform the Group forever. We have to continue the trend of successful ERP implementation in each and every division. There is no looking back. I am proud of our achievements so far and am confident about successfully implementing the ERP system for the entire Ali Bin Ali Group”. 


Thanking Mr. Nabeel Ali Bin Ali for his continuous support for the project, both Mr. Mourad and Mr. Ebrik stressed the fact that there is no going back and everything has to be right. They also expressed confidence in the commitment of the staff and said the ‘ERP automation would take the organization into a new arena’.


Group Chief Financial Officer Mr. Iftekhar Ahmad took this opportunity to thank the Finance team for their efforts and highlighted how these efforts will benefit the ABA Group and its operations.


Shedding light on QQP’s transition plan, FORWARD Project Managers – ABA’s Youssef Farajallah Mahmoud and Intrasoft’s Amer Dakhqan – explained to the QQP staff the timeline and Go Live activities. The session drew to a close with the inauguration of the Go Live countdown calendar by Mr. Dany. He applauded the efforts of the QQP staff and revitalized them with his encouraging words.


We wish the QQP staff all the best for their transition journey.