iLife Digital, A developer for innovative technologies today announced that it has partnered with Qatar’s Prime Technologies to set up a 3000 Sq. meter production facility at Qatar Free Zone – Umm Al Houl; to meet a growing demand for its next-gen stylish and affordable products. Prime Technologies is a subsidiary of Ali Bin Ali Holding, one of the largest conglomerates in Qatar.
The new facility located in Doha, Qatar will feature a state-of-the-art production and R&D facility along with a logistics and customer solutions centre. Production will begin from August 2021; initially manufacturing its award-winning flagship products of Laptops, Desktops and Tablet PCs – with an expected output of approximately 350,000 units annually.
Anshuman Rath, Senior Vice President iLife said, “The effects of the Covid-19 pandemic, which caused large portion of the end users to work and study from home, continue to drive demand for personal computing devices across the region. Due to the ongoing shortage in supply of PC components a large portion of notebook demand remains unfulfilled till date. Consequently the inventory levels in channel remains low across many parts of the region. With the addition of the new manufacturing plant our output would increase by 30~35%.
This new factory demonstrates that we are at the leading edge of innovation. Demand for our products have grown year on year. We will continue to invest and develop quality products, which are both trendy and affordable. We are glad to be associated with Ali Bin Ali Holding’s Prime Technologies – this strategic partnership will help us deliver our commitment to our customers and increase our presence in the region”
Speaking about the partnership Mohammad Imran, General Manager of Prime Technologies said, “We are happy to partner with iLife – it reiterates our commitment towards our customers in offering exceptional products and services. Our association with iLife dates back to 2018 and since then the brand has seen a record growth in the Qatar market. iLife’s innovative and award-winning products, that is designed for budget-smart consumers, coupled with our market network has helped pave the way for the brand’s popularity in the region . The introduction of the manufacturing facility opens a new chapter in our already solid relationship.”
iLife aims to ship its products to the entire Middle East and Africa from the new facility by end of 2021