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Ali Bin Ali Beauty Launches AYUNA in Qatar, Advancing Strategic GCC Expansion

Ali Bin Ali Beauty, the exclusive regional distributor of AYUNA, successfully introduced the Spanish conscious luxury skincare brand to the Qatari market through an exclusive industry launch held at Banyan Tree Doha, La Cigale Musheireb, on 10 February 2026.

Strategic Portfolio Milestone
The launch represents a significant milestone in Ali Bin Ali Beauty’s strategic portfolio development and marks AYUNA’s formal entry into Qatar ahead of a broader GCC rollout. As the division’s first official launch event, it reinforces Ali Bin Ali Beauty’s strategic position within the premium beauty and wellness sector. The launch also reflects the division’s long-term strategy to build a regional platform for scientifically advanced and conscious luxury beauty brands.

Executive Leadership Presence and Industry Engagement
The event was held in the presence of Ms. Begoña Sanjuán, Co-Founder, CEO, and Creative Director of AYUNA – Less is Beauty, alongside Mr. Wadih Antoine Kazan, COO of Ali Bin Ali Holding FMCG Division, and senior leadership from the group. The launch brought together more than 60 industry leaders, media representatives, strategic partners, and key stakeholders, demonstrating strong industry interest and engagement.

A moderated conversation led by OHLALA Magazine highlighted AYUNA’s Less is Beauty philosophy and its distinctive scientific approach to well aging, integrating biotechnology, epigenetics, microbiota science, and aromachology to deliver clinically tested high-performance formulations while maintaining exceptional standards of purity, safety, and sustainability.

Advancing Regional Beauty Leadership
Founded in Spain, AYUNA is internationally recognized for redefining modern beauty through the integration of science, sustainability, and sensorial wellbeing. Its introduction strengthens Ali Bin Ali Beauty’s curated portfolio and reinforces its role as a regional platform for luxury retail, professional spa, hospitality, and wellness channels.

Ali Bin Ali Beauty is establishing its presence across Qatar, the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, and Oman, with a strategic focus on luxury retail, professional spa, hospitality, and wellness channels. The introduction of AYUNA marks the first phase of the division’s regional growth journey, with further activations and partnerships planned across key GCC markets.

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Galeries Lafayette Doha celebrates 2nd edition of ‘Beauty Weekend’

Continuing with its tradition of celebrating beauty, Galeries Lafayette Doha launched the second edition of ‘Beauty Weekend’ in style. May 25 to May 27 was a special weekend for all beauty lovers in Doha as the ‘Beautiful You- Beauty Weekend’ opened the doors to an exclusive beauty-inspired experience.

From brand master classes, beauty treatments to counter animations, Galeries Lafayette Doha designed a complete 360-degree beauty escapade for the public to enjoy. Top international brands like Gucci, Indie Lee, Hermes, Guerlain, Christian Louboutin and Bobbi Brown were a part of the weekend celebrations.

The ‘Beauty Weekend’ masterclasses, which were the highlight of the event, welcomed expert speakers from different fields. From the House Perfumer of French Brand Caron, Jean Jacques, who was visiting Doha for the very first time, to a first time collaboration with Dr. Nada Soueidan from Medi Spa: NuYu, Galeries Lafayette Doha made sure to offer a complete beauty experience. A special beauty and haircare masterclass was delivered in collaboration with Doha’s luxury salon and spa, Beauty Hive and world’s leading luxury professional haircare brand, Kérastase.

In line with its vision to promote local talent, Galeries Lafayette Doha also used the ‘Beauty Weekend’ platform to promote local Qatari brands like Abdulla Al Abdulla, the regional Qatari influencer who has launched his niche fragrances and organic skincare, Abdulla Beauty.

The entire Parisian Store was dressed up for the ‘Beauty Weekend’ and special care was taken to make sure that the guests can engage with the surroundings. While the beauty magazine backdrop were a super-fun way to make memories at the event, the 360-degree video booth, ‘Glam Cam’, offered a trendy way to capture some glamorous, lively images for social media.

Adding a twist to the already interesting décor, a make-up-inspired bowling alley was created with pins resembling lipsticks, while the floor of the alley looked like an eyeshadow palette.

The La Suite, Galeries Lafayette Doha’s exclusive penthouse, was also converted into a stage for a beauty experience. From an exclusive Masterclass by Roja Dove for selected VIPs to a sensory journey with Abdulla Al Abdulla’s perfumes and skincare in collaboration with Inclub Studio, La Suite offered a true luxury beauty experience.

In line with the beauty theme of the event, a beauty macaroon station by Café Pouchkine and a special hydration station were stationed on the ground floor of the store. The hydration station offered lemon and lavender pink lemonade, perfect to boost health and beauty.

Speaking about the event, General Manager of Galeries Lafayette Doha Mr. Kevin Gerard Pender said: “Galeries Lafayette celebrates beauty not just in the conventional sense. We want our clients to discover the true essence of beauty and all things beautiful it entails. Our ‘Beauty Weekend’ experience is a journey, where you learn, enjoy, win and go home with a lot of beautiful memories.”

Galeries Lafayette Doha’s ‘Beauty Weekend’ was an ideal opportunity to discover answers for all beauty needs and the three days felt too little for everything that the event offered.