Dohatna, PDTC and ABA Beverages sponsor 15th Amir Cup volleyball tournament

Upholding the Group’s long-standing commitment to sporting activities, Ali Bin Ali Holding’s Dohatna Innovative Distribution, Prime Distribution Trading Company (PDTC) and Ali Bin Ali Beverages came forward to support the 15th Amir Cup volleyball tournament organized by Qatar Volleyball Association (QVA).

 Leaders in Qatar’s electronics market, Dohatna and PDTC supported QVA with high-tech gadgets, including laptops, tablets, smartwatches, smartphones, powerbanks and earbuds from top brands like Motorola, Samsung, iLife, Cellularline and Aukey. Ali Bin Ali Beverages, on the other hand, supplied Aquafina water, Pepsi and Gatorade.

The tournament culminated with a nail-biting final match and Al Rayyan clinched the 15th Amir Cup volleyball tournament title after outclassing Al Arabi in straight games in the final at Ladies Sports Hall, Aspire Zone, on May 6, 2023.   

 Qatar Olympic Committee (QOC) President HE Sheikh Joaan bin Hamad Al Thani crowned the winners, who also received a purse of QR500, 000 as prize money. Al Arabi pocketed QR250, 000 as the runners-up.

 Speaking about being a sponsor for the event, General Manager of ABA Beverages Mr. Marc Karam said: “The Amir Cup volleyball tournament is one of the most important sporting events in the country and we are glad to be a part of such a prestigious event. This partnership also supports our vision of bringing people together through the power of sports.”

 Reiterating the importance of the event, Division Manager of PDTC Mr. Mohamed Anis said: “It’s an honor to partner with QVA, supporting the volleyball community while bolstering the sporting culture in the country.”

Monoprix Qatar’s reusable bags set to contribute to charity efforts

After becoming the first and only supermarket in Qatar to start using paper bags, Ali Bin Ali Holding’s Monoprix Qatar introduced a more sustainable way of shopping with reusable bags. Making the right start to the New Year, on January 1, 2023, Monoprix Qatar launched the permanent campaign, ‘Let’s be the change – reduce, reuse, recycle’. Leading the way in reducing the one-time use of shopping bags, Monoprix Qatar looks forward to saving trees and creating a greener environment.

Customers at any Monoprix store in Qatar can now purchase one re-usable bag for QR 1 and also get a voucher worth QR 1 in return, in effect getting the bag free of cost. This QR 1 voucher, which is valid for 1 month, can be redeemed at any of the Monoprix stores on the next visit.

The QR 1 cost of the reusable bag is just to make customers conscious about the number of bags they use and use them only when it’s necessary. Making the use of these bags even more sustainable, the supermarket will exchange any used or damaged Monoprix reusable bags for free, for life.

Customers can also choose to donate their vouchers to charity efforts. In partnership with Qatar Charity, the hypermarket has placed voucher donation boxes on each of its cash counters for customers to make a contribution. Monoprix will then pay Qatar Charity the equivalent amount of the number of vouchers collected. The donation process is part of Monoprix Qatar’s vision of elevating underprivileged communities and creating sustainable livelihoods.

Monoprix as a brand has always committed itself to a sustainable development approach with organic products, local produce, recycling waste and using environment-friendly packaging options. With a proactive vision to save the environment and raise awareness about it, Monoprix takes innovative steps to preserve the nature for a greener future.

Speaking about this noble initiative, Regional General Manager of Monoprix Mr. Sébastien Farhat said: “Monoprix supermarket uses a large number of bags every year and this is not good news for the environment. We are always looking to more sustainable, environment-friendly solutions and the reusable shopping bags seemed to be the perfect answer to this situation. Monoprix is much more than just a supermarket, we want to give back and do our humble bit for the community. I am sure this campaign will help raise awareness and the eco-friendly shopping option will be well-received and contribute substantially to a greener future for our planet.”

Ali Bin Ali Holding employees gather to clean up Zubarah Beach

Adding to the Group’s efforts to give back to the community, Ali Bin Ali Holding organized a beach clean-up drive at Zubarah Beach on March 18, 2023 to celebrate Global Recycling Day. The campaign, held with the slogan ‘Let’s team up to clean up’, was joined by ABA employees from the Head Office support functions of the Group.

The clean-up drive, organized in partnership with Seashore Recycling and Sustainability, saw the enthusiastic participation of more than 50 employees from across the different departments. The participants started their journey from the ABA Head Office early and reached Zubarah Beach by 8am.

All cleaning equipment, including reusable waste bags, hand gloves and pickers, was provided to the participants who efficiently fanned out across the entire beach to remove plastics and trash. The drive did not only help in achieving a clean beach but also encouraged team-building and cooperation among ABA employees. Overall, it was a very productive Saturday.

Speaking about the ‘Let’s team up to clean up’ campaign, ABA Group Corporate Communications Manager Mr. Imad Hashim said: “On this Global Recycling Day, let us strive to raise awareness on the importance of protecting the environment and educating others on the significance of proper waste management. It starts with you and I by how we control waste in our everyday lives – at home, in our neighborhoods, and in our work places. This campaign is also part of ABA Holding’s effort to support Qatar’s National Vision 2030 of Environmental Development that values the preservation of the natural heritage of Qatar. I thank Seashore Recycling and Sustainability center team and all ABA employees who wholeheartedly joined the drive to make it successful.”

ABA Holding Group Learning and Development launches new digital platform

Revolutionizing the way our team members gain access to training at Ali Bin Ali Holding, the Group Learning and Development Department has introduced a digital learning platform – The ABA Learning Hub.

The platform was ceremoniously launched on February 26, 2023, at a small gathering held at the ABA Head Office in the presence of Senior Managers, the Learning and Development team and the users. There was also a significant online participation by ABA staff members in Kuwait, K.S.A and also Qatar.

The ABA Learning Hub is a storehouse of a wide range of courses and study modules that ABA employees can avail of at their own pace and in their own time. The easily navigable portal is user friendly and allows the user to check the modules available, select courses that suits her/his business need and even form groups to discuss topics. The e-learning platform is accessible from different gadgets beyond a desktop and laptop and can be accessed via an app on tablets or the mobile phones, whether they are in the workplace or at home.

500 ABA staff members from different divisions and departments of the Holding have been selected by their Managers to pilot the new e-learning platform. All users are being added in the backend by the Learning and Development Team and can set up a profile with the ABA email address.

The ABA Learning Hub is a part of the Group Learning and Development Department’s vision strategy to achieve learning autonomy, learning agility and to repurpose talent. The platform encourages ABA staff to consistently be curious to gain new knowledge and skills. The new platform is a breakthrough for the whole organization as we step into the future with the digitally advanced Learning and Development Department, which allows our staff the flexibility to keep learning as per their availability.

Speaking at the launch, Guest speaker Mr. Sébastien Farhat, emphasized the importance of Learning and investing in one’s own growth, while Ms. Gizelle Lacson – ABA Learning and Development Lead said: “Digitization is the future and it’s a proud moment for all of us to be able to offer this platform to our teams. The core of all these is learning – as it facilitates the resilience of the workforce. It is essential that we keep learning to advance in our professional as well as our personal lives. Learning can happen anytime, anywhere and we want to make it flexible, convenient and fun. The ABA Learning Hub is all of that and I am sure it will be an asset for the employees and the Group.”

 

 

QQP recognized for exceptional performance during FIFA World Cup Qatar 2022

Once again making Ali Bin Ali Holding proud, Qatar Quality Products’ (QQP) Consumer division – has been recognized for its exceptional sales during the FIFA World Cup Qatar 2022.

QQP’s long-standing partner, Perfetti Van Melle, awarded the former for the “Exceptional Action in Execution with Massive Impact” during the World Cup in Qatar.

At a special event held on February 23, 2023, at One&Only Royal Mirage, Luxury Beach Resort in Dubai, the award was ceremoniously handed over to the QQP team. COO of ABA FMCG Mr. Wadih Antoine Kazan, Market Manager of QQP Mr. Cesar Touma and Senior Trade Marketing Executive of QQP Ms. Anuja Jyoti were present at the event.

The award recognized the exceptional sales record QQP achieved for the year 2022 and product display during the FIFA World Cup.

Speaking about the award, Mr. Wadih Antoine Kazan said: “It is always a great feeling to be recognized for your efforts, it validates the hard work you put in. Team QQP had strategized and extensively planned to make sure all its brands received maximum exposure and visibility. The plan was foolproof and this clearly reflected on our market reports. I am extremely proud of the team and also thank Petretti for bestowing us with this honor.”

Turkish superstar Burak Özçivit becomes the face of Ali Bin Ali Luxury and Ali Bin Ai Fashion

Elevating the glamour level of the brands, Ali Bin Ali (ABA) Luxury and Fashion have introduced famous Turkish model and actor Burak Özçivit as their brand ambassador. The big announcement was made by the Vice-Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali on February 21 at the Doha Jewellery & Watches Exhibition (DJWE) 2023. Also present at the event was CEO of Swiss luxury watch brand Purnell, Mr. Maurizio Mazzocchi.

The flamboyant actor has signed the agreement with ABA Luxury and Fashion making him the face of the brands for the entire Gulf region, for the next four years. During this period, Purnell will be the official watch brand worn by Burak. The Swiss watchmaking maison is one of the most popular brands under ABA Luxury’s portfolio.

Burak Özçivit, who has a large fanbase across the region and even globally, is also a supermodel and the face of many European brands. He was chosen the ‘Top Model of Turkey’ and later picked as the second ‘Best Model of The World’. Since his debut in the acting industry in 2003, he has featured in multiple TV shows and films, gaining international fame.

The superstar will now be the brand ambassador of ABA Luxury and Fashion, exclusively participating in various campaign activities. This partnership will unfold a new burst of positive synergies for the ABA Brands who have always carved innovative ways of appealing to the heart of clients.

Speaking about the exclusive agreement, Mr. Nabeel Ali Bin Ali said: “We are happy and proud to welcome Burak Özçivit into the Ali Bin Ali family. Just like our brand, the actor has a strong sense of individuality, which is enough to make this collaboration exceptional. Wishing him all the best for the coming four years and looking forward to seeing him represent Ali Bin Ali Luxury and Fashion.”

Expressing his excitement about the partnership, Burak said: “I am very happy to become the ambassador for ABA Luxury and ABA Fashion. I hope our collaboration helps us reach the entire Middle East and the entire world.”

QQP receives Best Performer award from Mondelēz International

Adding a new feather to Ali Bin Ali Holding’s cap, Qatar Quality Products’ QQP-Mondelez team was awarded the Best IMS Performer award for the year 2022 by their principle company, Mondelēz International.

The award was presented in view of the Qatar market growing the fastest, with 20% growth compared to last year, amongst all the GCC markets. The awards ceremony was held virtually from Dubai on February 15, 2023. All the distributors from Qatar, the UAE, Kuwait, Bahrain and Oman were present online.

Speaking on the same, QQP-Mondelez Market Manager Mr. Mohammad Zeeshan said: “The team is super excited and happy to have received this award. It was the honest effort of the entire team that bridged the way to this award and they truly deserve it. This year, we are more pumped and aiming to earn higher accolades. The team has begun to work towards the same.”

QQP has been responsible for distributing various brands of Mondelēz International, such as Oreo, Chips Ahoy, Toblerone, Cadbury, Tang, Philadelphia etc., and this is just another of the many awards it has been receiving on a yearly basis. The division has been successful in maintaining its status as market leaders in the respective categories, and maintained its share in all the top retail groups.

World Cup 2022: 28 out of 32 teams train with Technogym

Thanks to the exceptional work of Technogym Qatar Team, Technogym – the world leading brand in products and digital technologies for fitness and wellness, Official Supplier of the last 8 Olympics, and globally recognized as the reference brand for the athletic preparation of champions from all over the world – will train 28 of the 32 teams participating in the Soccer World Cup in Qatar providing the most innovative equipment for their athletic training.

In addition to the +10 years partnership with the Brazilian national team and the most recent collaboration with Uruguay, Technogym will be in Qatar to support the training camps of also France, Germany, Holland, Spain, Argentina, England, United States and many other teams providing them with customized digital products and training solution to meet players’ specific training needs.

In fact, spot-on athletic condition of every player is an essential requirement that can really make the difference in a high-intensity event like the soccer World Cup where all teams must perform at the top of their game.

The tailor-made training solutions that Technogym has made available to champions for their cardiovascular training, strength, flexibility, and rehabilitation, include SKILL LINE – developed by Technogym for the specific needs of athletic training – which consists of SKILLRUN treadmill, the SKILLBIKE, the SKILLROW rowing machine and SKILLMILL, a unique solution for training speed and power at the same time.

In addition to the SKILL LINE, the Technogym bespoke gym will also include EXCITE and SELECTION lines, which encompass all the equipment needed for cardio and resistance training.

Qatar Cancer Society recognizes Monoprix Qatar for support to Breast Cancer Awareness Month

Recognizing Monoprix Qatar’s support to the Breast Cancer Awareness Month, Qatar Cancer Society presented the French Hypermarket with a special appreciation trophy. The trophy was officially handed over to Mr. Alice Kumpraewpan, Customer Service Manager of Monoprix Qatar, on October 26, 2022.

True to their vision of supporting the community, Monoprix stores all over Qatar honored October as the Breast Cancer Awareness Month and made sure to pass the message on to their employees as well as customers.

Pink was the flavor of the month at Monoprix Qatar. Female staff in all Monoprix stores and the head office were seen in pink polo shirts along with pink ribbons to show support to the cause and raise awareness. The Monoprix paper shopping bag was also updated with a special design to reflect the campaign.

Monoprix Qatar also used its official social media platform to maximize the campaign’s reach and posted a video about the importance of breast cancer awareness. Monoprix outlets all over Qatar were branded with information about the campaign, including a QR code donation sticker for customers who would like to donate for the noble cause. Furthermore, a total of 1,000 gift boxes were given out to female customers who came to shop in the Monoprix stores.

Speaking about supporting the Breast Cancer Awareness Month campaign, General Manager of Monoprix Qatar Mr. Sébastien Farhat said: “Monoprix is not just a Hypermarket, we are a community and we believe in supporting our people and society. While breast cancer is one of the most common forms of cancer in women, it can also be treated if detected early. It is all about awareness and Monoprix wanted to support Qatar Cancer Society in this noble cause. We took every step possible to reach out to our staff and customers and make this campaign successful.”

 

Ali Bin Ali Holding celebrates Breast Cancer Awareness Month

Ali Bin Ali (ABA) Holding once again stepped forward to raise awareness and honor October as the Breast Cancer Awareness Month. The ‘SHOW YOU CARE. BE AWARE’ campaign, which is a part of the Group’s CSR endeavor, was aimed at informing the staff about the disease, its prevention, detection and treatment.

Such initiatives are of great importance as, according to statistics, breast cancer is by far the most common cancer in Qatar, accounting for 31 percent of cancer cases in women. It is also the second leading cause of death in women worldwide.

Encouraging wider involvement in the campaign, Ali Bin Ali Holding joined hands with Sheraton Grand Doha Resort & Convention Hotel to host a special Zumba session for the public on October 22. The proceeds from the initiative were donated to Qatar Cancer Society.

The goal of the charity campaign was to help raise awareness of breast cancer and to depict life, fun and energy through Zumbathon. All ABA employees were invited to join the event and their participation was sponsored by Ali Bin Ali Holding.

Organized at the Fitness Center of the hotel, the area was all dressed up in pink to commemorate the occasion. The event received an overwhelming response and was a great success. More than 100 people, including ABA employees, joined the session.

The evening was wrapped-up with an exciting raffle draw where the participants got a chance to win attractive prizes from Sheraton Fitness, Monoprix and Beauty Hive Salon.