Ali Bin Ali Holding’s FMCG division, Qatar Quality Products (QQP), has launched its first-ever public online raffle draw campaign – ‘Snack Now Win Now’. The raffle will be available for selected Mondelez promotions at all outlets throughout Qatar. The campaign was launched on April 15 and will be on till July 16, 2022. The first set of winners, of 40 individuals, will be picked on May 30, 2022.
Every time a customer purchases biscuits, chocolates, powdered beverages or cheese from the selected Mondelez promotional items, they get a chance to win. Customers will have to scan the QR code sticker on the promotional items, which will lead to the Snack2Win Raffle website for registration. After registering with some basic information, they need to enter coupon details, submit to join the raffle competition and get a chance to win Samsung Galaxy Tab A7 Lite 32GB tablets.
The raffle campaign was planned with a vision to raise awareness about the Mondelez brand by encouraging shoppers to engage with products and have better market penetration. The 3-month-long campaign will surely attract their attention and customers will become familiar with the promotion. Overall, this will positively impact brand recognition and drive product penetration in the Qatar market.
Speaking about the campaign plan, Market Manager of QQP Mohamad Zeeshan said: “The ‘Snack Now Win Now’ raffle activity is the first QQP raffle activity to utilize an online raffle software tool. With in-store activity restrictions during the Covid-19 pandemic, we were able to mitigate the physical raffle draws and make the process digital whereby the ministry can also announce winners digitally. The tool allows raffle draws to be done country-wide, rather than on a store-by-store basis. We hope this initiative will be successful and that we can run many more online events in the future.”