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QQP recognized for exceptional performance during FIFA World Cup Qatar 2022

Once again making Ali Bin Ali Holding proud, Qatar Quality Products’ (QQP) Consumer division – has been recognized for its exceptional sales during the FIFA World Cup Qatar 2022.

QQP’s long-standing partner, Perfetti Van Melle, awarded the former for the “Exceptional Action in Execution with Massive Impact” during the World Cup in Qatar.

At a special event held on February 23, 2023, at One&Only Royal Mirage, Luxury Beach Resort in Dubai, the award was ceremoniously handed over to the QQP team. COO of ABA FMCG Mr. Wadih Antoine Kazan, Market Manager of QQP Mr. Cesar Touma and Senior Trade Marketing Executive of QQP Ms. Anuja Jyoti were present at the event.

The award recognized the exceptional sales record QQP achieved for the year 2022 and product display during the FIFA World Cup.

Speaking about the award, Mr. Wadih Antoine Kazan said: “It is always a great feeling to be recognized for your efforts, it validates the hard work you put in. Team QQP had strategized and extensively planned to make sure all its brands received maximum exposure and visibility. The plan was foolproof and this clearly reflected on our market reports. I am extremely proud of the team and also thank Petretti for bestowing us with this honor.”

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QQP receives Best Performer award from Mondelēz International

Adding a new feather to Ali Bin Ali Holding’s cap, Qatar Quality Products’ QQP-Mondelez team was awarded the Best IMS Performer award for the year 2022 by their principle company, Mondelēz International.

The award was presented in view of the Qatar market growing the fastest, with 20% growth compared to last year, amongst all the GCC markets. The awards ceremony was held virtually from Dubai on February 15, 2023. All the distributors from Qatar, the UAE, Kuwait, Bahrain and Oman were present online.

Speaking on the same, QQP-Mondelez Market Manager Mr. Mohammad Zeeshan said: “The team is super excited and happy to have received this award. It was the honest effort of the entire team that bridged the way to this award and they truly deserve it. This year, we are more pumped and aiming to earn higher accolades. The team has begun to work towards the same.”

QQP has been responsible for distributing various brands of Mondelēz International, such as Oreo, Chips Ahoy, Toblerone, Cadbury, Tang, Philadelphia etc., and this is just another of the many awards it has been receiving on a yearly basis. The division has been successful in maintaining its status as market leaders in the respective categories, and maintained its share in all the top retail groups.

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Qatar Quality Products host a joyous celebration on “Bring your kids to work day”

Wednesday the 3rd of November 2021, was a very special day at Qatar Quality Products (QQP). The company was abuzz with activities, fun and laughter with a little bit of learning thrown in. The division organized an exciting and utterly enjoyable “Bring Your Kids to Work Day”, which was a resounding success.

Organized with multiple goals in mind the QQP event brought together colleagues and their families, building closer bonds  while also giving the next generation an opportunity to interact with each other.  Children of QQP’s team, who are most certainly on their way to being future professionals themselves, received a much-appreciated glimpse of their parent’s work place. They also took the time to enjoy and experience ‘a day in the life of their parents’ and received exposure to the experiences of a typical office environment .

Commenting on the event Mr. Nithin J. Bhatia, Senior Division Manager of QQP said, “ We are delighted to have held this amazing celebration and add some color and energy into the lives of our kids. During “Bring Your Kids to Work Day”, the parents enjoyed a role reversal, and played hosts to their young ones! The team at QQP planned a wide variety of activities to keep our young ones engaged and entertained. They also threw in loads of light-hearted interactions and games which increased a sense of happiness while also giving our kids countless opportunities to socialize with other children. Overall we are happy to report that our event was a massive success and we look forward to seeing other divisions of ABA Holding taking on similar ideas as well.”

As further confirmation to the joy spread by this occasion, QQP Team’s children are said to be looking forward to next year’s “Bring your kids to work” celebration.