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Qatar Quality Products Wins Digital Enablement Award at Perfetti Van Melle Annual Gala Awards 2025

Ali Bin Ali’s Qatar Quality products (QQP) was honored with the Digital Enablement Award during the Perfetti Van Melle (PVM) Annual Gala Dinner & Awards Ceremony held in Dubai, bringing together over 300 distributors and partners from across the Middle East, Africa, and Pakistan region.

The annual gathering celebrated 2025 achievements and recognized top-performing markets and teams that demonstrated excellence across Retail, E-commerce, and Distribution. The event served as a platform to reflect on performance, strengthen partnerships, and align on the strategic direction for the year ahead.

Representing QQP at the ceremony were COO of FMCG, Mr. Wadih Kazan; Division Manager, Mr. Cesar Touma; External Affairs & Business Development Manager, Mr. Dany Maalouf; and Senior Sales Manager, Mr. Mohammed Aamar.

QQP received the Digital Enablement Award in recognition of its excellence in enabling people and processes through effective digital adoption, strong execution, and measurable impact. The award highlights QQP’s commitment to embedding digital tools into daily operations, enhancing efficiency, and driving sustainable business performance.

During the evening, PVM also unveiled its 2026 strategy, centered on execution excellence, strengthened partnerships, and the smart use of AI and advanced technologies to deliver faster and more impactful results across the region.

Receiving the Digital Enablement Award from PVM marks an important milestone in the continued integration of digital capabilities into daily operations. The recognition reflects sustained efforts to enhance processes, empower teams, and convert digital adoption into measurable performance outcomes across markets.

This achievement further reinforces QQP’s position as a key regional partner, advancing its digital agenda while maintaining operational discipline and long-term sustainable growth.

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Qatar Quality Products Wins Awards at Mondelēz Gulf Meet

Ali Bin Ali’s Qatar Quality Products (QQP) recently reaffirmed its leadership in the FMCG sector by securing two prestigious honors at the Mondelēz Awards ceremony held in Dubai. The company was recognized for its outstanding market execution and commercial performance, earning the titles of Top Perfect Store Partner and Best Traditional Trade Performance for CY2025.

The awards ceremony, held on January 8, 2026, brought together Mondelēz International’s regional distributors, celebrating partners who demonstrated exceptional commitment to execution excellence, distribution strength, and sustainable growth. QQP’s recognition highlighted its ability to consistently deliver strong results across traditional trade channels while maintaining the highest standards of in-store execution.

Further, the achievements reflected QQP’s disciplined go-to-market strategy, deep-rooted partnerships with key retailers, and relentless focus on product availability and visibility. By combining operational excellence with a customer-centric approach, the company continues to set benchmarks for performance in a highly competitive FMCG landscape.

Commenting on the achievement, the Division Manager of QQP, Ms. Yvanne Saliba, said, “These awards are a powerful validation of our team’s hard work and unwavering commitment to excellence. Being recognized by Mondelēz International reinforces our belief that strong partnerships, combined with executional discipline, drive sustainable success.”

Beyond commercial success, the recognition underscores QQP’s long-term vision of building scalable, sustainable distribution models that support both brand growth and retail partner success. The company’s performance continues to be driven by its people, whose dedication and agility enable QQP to adapt and excel in an evolving FMCG environment.

As QQP celebrates this milestone, the achievement serves as motivation to continue raising the bar. The awards mark a proud moment for the organization and reinforce its commitment to delivering excellence at every level of the value chain.

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QQP hosts a fun-filled Annual Get Together & Award Night

The Qatar Quality Products (QQP) family came together on May 8, 2025 to celebrate their Annual Get Together & Award Night at the stunning Hilton Salwa Resort. The much-anticipated event brought together over 200 employees from across QQP and its support functions for a day of excitement, appreciation, and team spirit.

Kicking off at during the day, the day began with an exhilarating visit to the Hilton Desert Falls Water & Adventure Park, where employees let loose and soaked up the fun in a refreshing, lighthearted setting.

The evening transitioned into the Awards Night, where the COO Ali Bin Ali’s FMCG Division, Mr. Wadih Antoine Kazan, officially opened the ceremony with a powerful message. Reflecting on the accomplishments of 2024 and looking ahead to the future, he shared, “Today, we recognize the incredible force that has made QQP what it is. Together, we’ve built something special, and I’m confident 2025 will be our best year yet.”

Following Mr. Kazan’s speech, Division Managers Mr. Mohammad Zeeshan and Mr. Cesar Touma delivered warm, motivating remarks, applauding the team’s commitment and resilience. The highlight of the evening was a series of recognitions, including Length of Service Awards, Best Sales Performer Awards, and Special Appreciation Awards to support teams who keep the wheels turning behind the scenes.

Adding to the excitement was a lively raffle draw with fantastic prizes, spreading smiles and surprises throughout the room.

The evening closed with a festive dinner featuring great food, music, and a relaxed atmosphere—capping off a day that perfectly balanced celebration and connection.

This memorable event not only honored hard work and dedication but also reminded everyone of the energy and unity that drive QQP forward.