Recognizing Monoprix Qatar’s support to the Breast Cancer Awareness Month, Qatar Cancer Society presented the French Hypermarket with a special appreciation trophy. The trophy was officially handed over to Mr. Alice Kumpraewpan, Customer Service Manager of Monoprix Qatar, on October 26, 2022.
True to their vision of supporting the community, Monoprix stores all over Qatar honored October as the Breast Cancer Awareness Month and made sure to pass the message on to their employees as well as customers.
Pink was the flavor of the month at Monoprix Qatar. Female staff in all Monoprix stores and the head office were seen in pink polo shirts along with pink ribbons to show support to the cause and raise awareness. The Monoprix paper shopping bag was also updated with a special design to reflect the campaign.
Monoprix Qatar also used its official social media platform to maximize the campaign’s reach and posted a video about the importance of breast cancer awareness. Monoprix outlets all over Qatar were branded with information about the campaign, including a QR code donation sticker for customers who would like to donate for the noble cause. Furthermore, a total of 1,000 gift boxes were given out to female customers who came to shop in the Monoprix stores.
Speaking about supporting the Breast Cancer Awareness Month campaign, General Manager of Monoprix Qatar Mr. Sébastien Farhat said: “Monoprix is not just a Hypermarket, we are a community and we believe in supporting our people and society. While breast cancer is one of the most common forms of cancer in women, it can also be treated if detected early. It is all about awareness and Monoprix wanted to support Qatar Cancer Society in this noble cause. We took every step possible to reach out to our staff and customers and make this campaign successful.”