Global technology brand, OPPO, launched the all-new Reno5 Series in the Middle East and Africa (MEA) on Tuesday 16 March 2021. The company’s first ‘all-5G’ launch includes three variants – Reno5 Pro 5G, Reno5 5G and Reno5 Z 5G – that both boast the ultra-fast speed and power of 5G. Ali Bin Ali Holding’s Prime Distribution Trading Company (PDTC) is the official distributor of OPPO smartphones and accessories in Qatar.
True to its 2021 theme ‘Technology for mankind, kindness for the world’, OPPO believes that 5G will empower humanity to live fully connected lives and reap the full benefits of a technology-powered world. The grand launch of the Reno5 series in MEA, themed ‘Featuring You,’ was hosted virtually on the brand’s official social media platforms – Facebook, YouTube and Twitter.
Following a successful global launch, the Reno5 series is set to take the Qatar market by storm with industry-leading Qualcomm 5G chipsets, best-in-class AI-powered all-scene photography, never-seen-before portrait photography and videography, and 65W SuperVOOC2.0 Flash Charge – the safest and one of the fastest charging technologies commercially available in the world, delivering a full charge of Reno5 battery in 35 minutes.
Ethan Xue, President of OPPO MEA said, “The Reno5 Series is our first ever ‘all-5G’ launch and we are very excited to bring you the latest and best in ultra-fast, ultra-powerful connectivity. Understanding customer needs is a top priority for us at OPPO, hence while designing the Reno5 series, we made sure to pack it with not just powerful hardware and ground-breaking imaging technology, but also the latest in connectivity. Launching a 5G-only series was inspired by our theme for this year, ‘Technology for Mankind, Kindness for the World’, which pushes us to do everything with heart and soul, for the benefit of people. We’re also excited to have our brand ambassador, Mohamed Salah, on board as he sets an example when it comes to achieving goals and dreams, which are also part of our brand’s many values.”
Speaking about the launch, Mohammad Imran – General Manager of PDTC said, “We are proud to be associated one of world’s leading smart device manufacturers and our association goes back a long time. OPPO’s innovation in combination with PDTC’s impressive market network in Qatar will surely give the latest Reno5 Series the perfect launch the all-5G smartphones deserve.”
The technology innovations in OPPO Reno5 series will appeal to creative minds and enable them to fully express themselves. OPPO partnered with Sony to jointly developed an IMX766 sensor for the Reno5 Pro 5G, which brings more possibilities for portrait and night video shooting, backlighting and sports. The Reno5 Pro 5G also comes with professional gaming-grade hardware and other gaming features for a cool gaming experience. The Reno5 5G variant is the ‘AI Portrait Expert’ that combines OPPO’s Ultra Night Video Algorithms and Live HDR Algorithm to deliver unprecedented quality in portrait photography and portrait videography that empowers users to create and capture life’s best moments.
Keeping with OPPO Reno Series’ focus on design, both phones are smooth, light and slim and come in attractive colours and finishes. The Reno5 series debuts an industry-first silver colour, in addition to the ever-popular black. OPPO’s Reno Glow 2.0 diamond cutting technique adds a glittery visual effect of millions of shimmering diamonds embedded into the back cover while at the same time providing a matte finish that is fingerprint resistant. AMOLED screens and 90hHz refresh rate make for easy and comfortable viewing.
The all-5G Reno5 Series launch will reiterate the OPPO’s commitment to commercialization of 5G in the Qatar. Adding three new 5G phones to its existing portfolio of 5G smartphones launched in 2020, OPPO will address the Qatar consumer demand for ultra-fast speed and real-time connectivity.
On October 31, the leading global smartphone brand, OPPO – in association with its exclusive distributor in Qatar, Prime Distribution and Trading Company (PDTC) – ceremoniously launched the first OPPO Retail Store in Qatar. It is also the first OPPO Brand Store in the Middle East.