Monoprix Qatar expands presence, opens two new trendy stores

Expanding its already impressive presence in Qatar, Ali Bin Ali Holding’s Monoprix recently opened two new stores in the city. Both the new Monoprix stores mark a vibrant presence in two of the most epochal landmarks in the country. While one is located in the heart of the Doha at Msheireb Downtown, the second one is in the iCONIC 2022 building at Aspire Zone.

Located inside the Galleria mall near its back entrance, Monoprix Msheireb is a shopper’s delight. The 4,300-sqm store is a one-stop-shop for total grocery needs with all fresh food categories, including butchery, delicatessen, cheese counter, bakery and fishery. Like all other Monoprix stores, Monoprix Msheireb also upholds the ‘good food’ concept with an elaborate and well-stocked organic, gluten-free, diet food and protein sections.

Continuing to support local initiatives, the store has a wide range of Qatar-made products across all categories, including food and beverages. Apart from the popular restaurants Mgrill, Mfish, Mpizza and Msushi, the store also houses a Salad Bar, a Mediterranean Counter with fresh salads, and a section for fresh Qatari food.

Located in the iCONIC 2022 building, which is already an indelible part of this nation’s sporting legacy, iCONIC Monoprix is a landmark on its own. The 6,500-sqm store not only features well-stocked isles, but also has ample parking spaces in order to offer maximum convenience to customers.

The trendy concept store also includes the full range of high-quality products Monoprix is known for, along with a dedicated organic food section. Serviced fully by a team of professional, well-trained staff, the outlet also includes the Monoprix concept restaurants that serve an exciting array of special Monoprix dishes made from exclusive recipes.

Both stores have well-planned COVID-safe protocols in place, upholding the highest government-stipulated health and safety standards. The latest Monoprix stores are ready to welcome shoppers and offer them an inimitable shopping experience with a decidedly French touch.

Speaking about the expansion, Regional General Manager of Monoprix Mr. Sébastien Farhat said: “The love and encouragement of our customers has encouraged us to spread our network. The two latest additions to the Monoprix store family hold special significance because of their strategic locations, making them a part of the country’s future. Monoprix Qatar is always looking to diversify our presence and be easily accessible for all people in Qatar.”

Monoprix Qatar is one of the most popular supermarket chains in Qatar. The retail chain currently has five stores in Qatar – West Bay, Doha Festival City, Medina Centrale at The Pearl-Qatar and the new Monoprix stores at Msheireb Downtown Doha and iCONIC 2022 building in Aspire Zone. Monoprix Qatar is continuously working on widening its network and will soon launch new stores in different parts of the country.

ABA Holding to open first digitally smart Monoprix at Msheireb Downtown Doha

Once again, Ali Bin Ali (ABA) Holding will be instrumental in getting the latest technology for the people of Qatar as they get ready to open the first Monoprix in Qatar with the SMART Retail Solution at Msheireb Downtown Doha (MDD).

The announcement was made on April 2, 2019 during a MoU-signing ceremony attended by officials from Msheireb Properties, the developer of MDD, and ABA Holding. The MoU was signed by Mr. Nabeel Ali Bin Ali, Vice Chairman & EVP of Ali Bin Ali Holding, and Mr. Ali Al-Kuwari, Acting CEO of Msheireb Properties, in the presence of Mr. Sébastien Farhat, Regional General Manager of Monoprix.

The new Monoprix will launch, for the first time in the region, one of the most advanced retail software solutions for an enhanced customer service. In addition to this, the store will provide its famous Concierge and Shop & Go concepts, making the shopping experience for residents and visitors of MDD more convenient and comfortable.

Monoprix Msheireb will offer an extensive organic range of 12,000 items sourced internationally, as well as a new dine-in Qatari-food concept, sushi bar and pasta & pizza corner. The hypermarket will continue to support local initiatives and stock all local Qatari-made products.

Speaking about the collaboration, Mr. Nabeel Ali Bin Ali said: “As a Group, we seek to enhance our long-standing reputation of enriching the local market. It is with this vision that we are introducing the retail software solution exclusively at Monoprix Msheireb, our new store that will be servicing the new heart of Doha. We are very excited and look forward to the launch.”