Monoprix Qatar and Sheraton Grand Doha Partner to Hosts a Breast Cancer Awareness Session

Doha, Qatar – 23 October 2023 – Monoprix Qatar, a member of Ali Bin Ali Holding in association with Sheraton Grand Doha and West Bay Medicare successfully hosted an inspiring Breast Cancer Awareness event at the elegant Atrium Lounge in Sheraton. The event, which took place on Monday, October 23rd, brought together passionate advocates and supporters of the cause, reinforcing the importance of early detection and supporting the fight against breast cancer.

Dr. Dina from West Bay Medicare, a distinguished gynecologist with 12 years of expertise in the field, took the stage to enlighten the attendees about the critical role of early detection in the battle against breast cancer. Her compelling insights provided invaluable information to all present, emphasizing the significance of regular screenings and self-examinations in saving lives.

At the event, Monoprix, a dedicated supporter of the breast cancer cause, showcased its exclusive campaign to support the Qatar Cancer Society. As part of this initiative, Monoprix sells special pink bags with QAR20 donated for each bag to the Qatar Cancer Society to support their vital work in the fight against breast cancer.

To make the event even more memorable, Sheraton Grand Doha treated the participants to a delightful afternoon tea at the Atrium. Guests enjoyed a selection of delectable treats and refreshing beverages while engaging in meaningful conversations and sharing their experiences.

The event was a resounding success, thanks to the collaborative efforts of Monoprix, Sheraton Grand Doha, and West Bay Medicare. Together, they raised awareness about breast cancer and encouraged attendees to take proactive steps toward early detection, support patients, and contribute to the ongoing research. The breast cancer awareness event at Atrium is a testament to the power of unity and the impact a community can have when it comes together for a vital cause.

Monoprix Qatar offers educational opportunities to children with special needs

Ali Bin Ali Holding’s Monoprix Qatar organized an educational and interactive field trip for 15 children, aged 5-13, enrolled at Life Skills Hub. Life Skills Hub offers affordable special programs which are created to engage children with special needs. The site visit was conducted to encourage social and occupational growth, so that students are empowered to succeed in various aspects of life.

Monoprix Qatar recently introduced “sensory friendly hours” at its Al Waab location, the first of its kind initiative in Qatar. This provided the perfect background to carry out the vocational training program for sensory sensitive and special needs children in a non-overwhelming environment.

Speaking on the occasion, Mr. Sebastian, Regional General Manager, Monoprix Qatar, said, “We firmly advocate for an inclusive community and understand the role accessible education plays in leading a fulfilled and productive life. Children with special educational needs often face barriers in terms of learning and social opportunities. We recognize this, and today’s exercise is a step towards creating more harmonious communities.”

The educational tour began with a brief address from Mr. Khalid El Khatouri, Store Manager, Monoprix Qatar Al Waab 2022 followed by a special fun breakfast session where the group enjoyed refreshments. A guided supermarket tour then began at M Pizza, where children learnt how to make pizzas from scratch. The group then moved to the FMCG with Groceries section, followed by a visit to the dairy products and fresh fruit aisles. They also learned about the different types of fruits and vegetables available in the store. The tour ended with a visit to the checkout counter, where the children were able to practice scanning items and paying for their purchases.

Grocery shopping is one of the most basic activities carried out in day-to-day life. Ahead of the field trip, a mock supermarket was created in the Life Skills Hub classroom, where children selected items and paid for them as part of pretend play. Students were also shown visual storyboards and assigned to create a list of grocery items that they would like to purchase at Monoprix Qatar.

“Today was a very important learning lesson for our students. This workshop has provided them with an opportunity to practice a variety of skills such as finding store information, shopping from a list, navigating goods aisles and understanding the checkout process.” Said, Aderonke Dada, children’s instructor at Life Skills Hub.

At the end of the day, the excitement amongst the children was palpable as each child was given a special goody bag containing a soft toy and some healthy snacks – and obviously a new set of life skills!

The children and their parents were very grateful for the opportunity to participate in the field trip. They said that it was a great way to learn about different aspects of the supermarket and to have fun at the same time. Monoprix Qatar is committed to providing a welcoming and inclusive environment for all customers. The sensory friendly hours is initiative is just one way that the company is working to make its stores more accessible to people with special needs.

Monoprix Inaugurates its 9th store in Qatar at West Walk

In line with its growth strategy, Qatar’s leading hypermarket chain Monoprix, launched its 9th store at West Walk in Al Sidr Street, Al Waab today. West Walk – the city’s newest hot spot combines residential apartments, offices, retail stores, restaurants and a large hotel, making it an ideal location for customers to enjoy an enhanced shopping experience. The new Monoprix hypermarket was opened in the presence of Mr. Sebastian, Regional General Manager, Qatar, various team members and store suppliers.

Monoprix West Walk will be open to customers 24/7. The hypermarket is spread over an area of 1800 sqm. and is fully equipped to cater to a large demographic residing in the neighboring areas. In keeping with its tradition to bring trendy food concept stores to customers worldwide, the new store also houses an authentic French bakery and cheese section, along with dedicated mini concept restaurants such as M Pizza, M Sushi and M Crust & Café. The restaurants also lead to a special terrace area for customers to enjoy refreshments in a relaxed atmosphere.

Like all Monoprix outlets across the city, this branch is well-stocked to offer a wide selection of fresh fruits and vegetables, snacks, biscuits, fresh fish and meat, pet food and accessories etc. spoiling customers for choice. The store also continues to maintain Monoprix’s global “good food” concept of providing an exceptional variety of organic, gluten-free, protein, keto, vegan and diet-friendly products which is unmatched in the Qatar market. Mega savings are also available on a wide range of products.

Speaking on the occasion, Mr. Sebastian, Regional General Manager, Qatar said, “Qatar deserves the best, and so we continue to expand in various parts of Doha. Every time we open a new Monoprix, we receive a very positive response from the community in the country. We also have a robust and sustainable expansion plan for the GCC region in the coming years. A year ago, we opened the first Monoprix in Kuwait which was very well received”.

Current Monoprix locations in Qatar are West Bay, Doha Festival City, Medina Centrale at The Pearl-Qatar, Mshreib Downtown Doha, Al Waab 2022, Place Vendome in Lusail including 2 Monop’s in Porto Arabia at The Pearl and in Al Saad.

It is no secret that a unique experience awaits shoppers at Monoprix located in West Walk, as the retailer continues to increase its footprint in the country.

Monoprix Qatar rolls out first-ever sensory-friendly shopping in the country

In a proud endeavor for the entire Group, Ali Bin Ali Holding – Monoprix Qatar has launched ‘Sensory Friendly Hours’ at its Iconic 2022 outlet. This makes Monoprix Qatar the first-ever sensory-friendly hypermarket in the country. The venture, with the slogan ‘Towards a more inclusive community’, was launched on May 14, 2023, in collaboration with Step by Step Centre for Special Needs.

Shopping can be overwhelming for individuals with sensory sensitivities, and Monoprix’s ‘Sensory Hours’ is committed to providing a safe and comfortable environment for all our customers.

The sensory hours, every day from 8am to 10am, include dimming store lights, turning off music and announcements over the PA and mitigating cash register noise. Staff are also encouraged to speak more softly and not perform certain tasks, like gathering grocery carts.

On May 22, the ‘Sensory Friendly Hours’ at Monoprix Iconic 2022 was officially launched at a gathering in the presence of parents and children from Step by Step Centre, Regional General Manager of Monoprix Mr. Sébastien Farhat and Director of Step by Step Centre for Special Needs Mrs. Nasreen Sharif.

The session was headed by the Chair of Psychiatry for Sidra Medicine and Chair of Qatar’s National Autism Plan Working Group, Dr. Waqar Muhammad Waqar Azeem, who provided an overview of sensory processing challenges and their impact. He highlighted the importance of sensory-friendly initiatives and encouraged the community for continued support and participation in sensory-friendly initiatives.

Speaking about the initiative, Mr. Farhat said: “At Monoprix, we want everyone to feel welcome in our stores. Not all needs are visible and small changes can make a big difference to our customers. We pride ourselves on creating an inclusive environment that reflects our commitment to contribute towards creating an inclusive community in Qatar.”

The Step by Step Centre previously trained the enthusiastic Monoprix staff on how to be sensitive in their approach towards customers with sensory difficulties and how to assist them appropriately when required. Reasonable adjustments were suggested and put in place at the hypermarket for the sensory-friendly hours in order to reduce the sensory overload along with the provision of a quiet corner.

Monoprix Qatar’s inclusive shopping venture in partnership with Step by Step Centre for Special Needs is in line with Qatar National Vision 2030 to build a more inclusive society by bringing a positive change and fulfilling our social responsibility.