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Ali Bin Ali Beverages wins two prestigious awards

Ali Bin Ali Holding is delighted to announce that ABA Beverages, the exclusive bottler of PepsiCo in Qatar, has bagged two awards at the 2021 Regional Conference in Dubai. The first, recognizing the top performer in the Total Liquid Refreshment Beverages Growth for the year 2021 and the secondly for the largest most successful water innovation.

The award ceremony hosted by PepsiCo Middle East North Africa (MENA), gathered bottlers from all over the region as well as PepsiCo Regional Leadership and senior executives.  ABA Beverages was congratulated as the 2021 top performer in the below 60 million cases markets category for having achieved the highest share growth in total Liquid Refreshment Beverages. The market share is measured by   Canadean – an independent, global research agency who publishes monthly market survey reports.

The second award recognized the largest, most successful water innovation. ABA Beverages was again selected as a winner for the success of Aquafina in Qatar in 2021, once again confirming the company’s strategic commitment and investment capabilities.

Commenting on the awards, ABA Beverages General Manager, Mr. Marc Karam reiterated that he was delighted to receive the 2 accolades on behalf of the company. Mr. Karam said, “These awards reflect the strong commitment of Ali Bin Ali Holding who have invested ahead of the curve and continued to promote the growth of PepsiCo brands in Qatar. As an organization, ABA has stewarded Pepsi’s brands and range of products with utmost pride and continues to invest in growing the business against all sorts of challenges.”

ABA Beverages General Manager also went on to say “I commend the passion and the drive of ABA Beverages associates. This determined team managed to install and commission a full state of the art line during the pandemic and worked through the lockdown in 2020, gaining 32% Canadean share of market over the course of 18 months. That’s a huge achievement and we can  celebrate it”.

Congratulations to Team ABA Beverages!

 

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Ali Bin Ali Group supports Al Zubarah conservation project

On Sunday, 6 November 2016, more than 50 young volunteers from Qatar and around the world have begun a 20-day project to conserve the historic Al Zubarah heritage site. Ali Bin Ali Group, along with Seashore Group and Ooredoo, is a proud sponsor of the project, which forms part of Unesco’s World Heritage Volunteers’ ‘Together for Heritage’ campaign.

The initiative, which comes within the framework of the Unesco World Heritage Education Programme, aims at increasing awareness and reinforcing the importance of conserving and protecting world heritage. Al Zubarah,  Qatar’s largest heritage site, has been named a Unesco World Heritage Site and is one of the best-preserved examples of an 18th century merchant town in the Gulf region.

To celebrate the commencement of the project in Qatar, volunteers from all over the world attended a welcome reception at Al Zubarah on Sunday.

Speaking at the event, Mr Adel Ali Bin Ali, Chairman of Ali Bin Ali Group, said: “Ali Bin Ali Group is unwaveringly committed to the elevation of Qatar’s national heritage. Qatar’s Al Zubarah site offers an outstanding testimony to our thriving urban trading and pearl-diving traditions from centuries ago. With Unesco rightly recognising the importance of this historical site, Al Zubarah deserves the highest commitment from us all to protect, preserve and showcase this national treasure. As a private sector organisation that is deeply proud of the historical roots of our nation, we consider it a privilege and an honour to step forward as a sponsor of this initiative in order to preserve its significance for future generations.”

Now in its ninth consecutive year, the ‘Together for Heritage campaign’ seeks to mobilise and involve young people aged 18-30 years and youth organisations in World Heritage preservation and promotion.