ABA Group organizes CRM introductory session

In line with its continued efforts to match global industry standards and make the business process smart and efficient, Ali Bin Ali Group organized the Customer Relationship Management (CRM) introductory session for selected employees on April 25 and 26.

A CRM system is a business tool that allows an entity to manage information pertaining to all customers, partners and prospects in one place.

The two-day session at Crowne Plaza Doha was conducted by the Oracle team, which would be implementing the system for the Group. More than 50 people attended the session each day, including ABA Group COOs, General Managers, and selected marketing & sales executives from all divisions of ABA Group.

The first day of the session focused on the topic, ‘Sales Force Automation and Omni-Channel Customer Service’, with solutions for sales and customer service being discussed. There was also a segment where strategic recommendations and the next steps were deliberated upon. The day’s proceedings concluded with dinner for all the participants.

The topic for the second day was ‘Marketing Orchestration and Social Media Platforms Management’, and the discussions revolved mostly around techniques of modern marketing. The Oracle team elaborately explained how using the CRM platform would make marketing more personalized and customer-specific.

Speaking about the event, Ms. Suha G. Shatila – General Manager – ABA Group Marketing, said: “We are very glad to have launched the CRM project with the Luxury Division of Ali Bin Ali Group, to be followed by the remaining divisions of the Company. I am very sure that once implemented, the CRM will elevate the sales & services potential of the Group manifold.”