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Dohatna Innovative Distribution partners with Samsung to showcase an immersive space at 21 High st, Katara Cultural Village

Further strengthening their long-standing partnership, Ali Bin Ali Holding’s Dohatna Innovative Distribution and Samsung Gulf Electronics joined hands to inaugurate an immersive experiential store in Doha’s Katara Cultural Village. Dohatna is the official partner of Samsung Mobile in Qatar.

Located in 21 High st – the ultimate outdoor shopping destination in Qatar, the new store is strategically positioned right opposite the main entrance of Galeries Lafayette Doha. It offers an exclusive space for visitors who wish to see all that is new and innovative in Mobiles, TVs, Home Appliances and Monitors.

The opening ceremony was attended by Mr. Adel Ali Bin Ali, Chairman & President of Ali Bin Ali Holding, HE Lee Joon-Ho The ambassador of the Republic of Korea to Qatar, Mr. Doohee Lee, President of Samsung Gulf Electronics, Ali Bin Ali Holding’s Business Head for Consumer Electronics Retail and Distribution Mr. Ganesh Mithra Parthajee and other top officials from Ali Bin Ali Holding and Samsung Qatar team.

The showroom brings a unique design element to tell Samsung’s product story across a highly immersive customer journey, which intuitively, brings visitors closer to the product depending on individual taste and preferences. The approach was one of seamlessness so that visitors may be guided by their personal needs and even explore opportunities of personalization, from the design to the very software display.

Across the store, customers get to see the latest innovations of Samsung Galaxy Mobiles & Wearables portfolio. Its highly ambitious products offering will exhibit the latest Galaxy S Series, including the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, marking a new era of Samsung Galaxy’s ultimate premium phone.

Softened by wooden slats, greenery and elegant accessories, The Frame and The Serif, both part of Samsung’s Lifestyle TV line-up, are showcased on a separate wall to help customers re-imagine their living rooms.

A must-see for visitors is the dedicated SmartThings space, featuring multiple day-to-day scenarios of connected device experiences, such as Gaming and Work from Home.  In addition, customers can see up-close and personal Samsung’s latest home appliances, including The Air Dresser, Bespoke Jet, and Bespoke Refrigerators.

 

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Ali Bin Ali Fashion opens ELIE SAAB boutique in 21 High st, Katara Cultural Village

The ELIE SAAB universe continues its expansion with a new boutique opening in Qatar in collaboration with Ali Bin Ali Fashion. The store is located in Doha’s Katara Cultural Village at 21 High st – Qatar’s fashion hub –– facing the main entrance of Galeries Lafayette Doha. This strategic move comes at a time when the region, and Qatar in particular, is becoming a major travel destination.

Elie Saab Jr, CEO of ELIE SAAB Group says: “Opening a Doha boutique cements our regional influence and our mission to personally cater to our diverse clientele. Qatar has quickly become a global terminus and an imperative fashion location, which is why we have strategically partnered with the country’s leading luxury fashion reference, Ali Bin Ali Fashion, with whom we have a very long-standing relationship, in order to optimize our reach as we continue to expand the ELIE SAAB universe.”

The sophisticated boutique is ready to welcome visitors and fashion aficionados to immerse in its modern and elegant atmosphere. Exquisitely designed, the store showcases the ELIE SAAB Maison line while also highlighting the brand’s signature aesthetic with soft femininity and enduring allure. Visitors are welcomed through proud Roman columns into an expansive 340sqm-interior elevated with warm wood and lavish marble. The new showroom features Ready-to-Wear collections, a dedicated kids’ area, a private bridal salon and VIP wing to cater to our varied clientele.

Regarding the new collaboration, Mr. Kevin Gerard Pender, General Manager of Ali Bin Ali Fashion, said: “We are proud that ELIE SAAB is now a part of Ali Bin Ali Fashion. This collaboration yet again allows us to support our vision of bringing the best of international fashion to Qatar. I am sure that together, ELIE SAAB and Ali Bin Ali Fashion will offer enticing designs to satisfy the refined taste of our clients.” 

 ELIE SAAB Boutique in Doha is designed to expand the brand’s presence in the region and provide a more personalized shopping experience that meets the needs of loyal clientele. With flagship stores in Paris, Beirut, New York, London and the UAE, ELIE SAAB continues to expand a vision for more meaningful connections by launching additional global boutiques in the near future.

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21 High st, in association with Samovar Carpets, hosts an exclusive Rug Show for designer Jan Kath

Offering its esteemed clients with an experience of a lifetime, Ali Bin Ali Holding’s 21 High st at Katara Cultural Village Doha is hosting an exclusive luxury Rug Show presented by Samovar Carpets. For the first time, globally renowned rug designer Jan Kath will present his work in Qatar from March 15 to 29, 2022.

The pop-up Rug Show titled, ‘The stars, the moon and the sun – Carpet couture of the present’, is a gallery of vibrant handmade works of art, made of the most exclusive highland wool and the finest Chinese silk.

The showroom was ceremoniously inaugurated on March 15 in the presence of Chairman & President of ABA Holding Mr. Adel Ali Bin Ali, honorable Charge’ d’Affaires of the Embassy of Nepal in Qatar, Mr. Lakshuman Khanal, other VIP guests and members of the local media.

The designer himself was present at the event and offered a warm welcome to the guests. He took the patrons on a journey into the Jan Kath universe, a journey into the world of luxury handmade carpets, where lush paradise gardens, dreamlike starry worlds and fascinating spheres of light can be experienced haptically.

At the Jan Kath Rug Show, he presents his latest abstracts of the collections Spectrum, Savonnerie Surprise, Spacecrafted and many more. The inspiration for the hand-knotted collections are the mystical Northern Lights, the intoxicating starry skies over the desert and magnificent ornaments as loved by the Sun King, Louis XIV.

Speaking about this exclusive venture at 21 High st, Jan Kath said: “This exclusive luxury Rug Show is very special to me as it for the first time I am presenting my vision and art to the people of Qatar, and what better place to do it than 21 High st, where retail meets culture. Each of my collections purposefully breaks with conventional styles and throws strict design rules overboard while combining classic elements from oriental carpets with contemporary, minimalist design.”

The German designer is considered as the vanguard of the modern carpet. With his interpretation, he has developed an unmistakable style-defining signature. His concepts have earned numerous accolades and have been shown in art and design museums, such as the Frankfurt Museum of Applied Art, the Art Museum Riga Bourse, the Museum für Gestaltung Zürich and also at the Beijing International Design Triennial.