International Agencies – Consumer Agencies earns recognition for top sales performance in lower Gulf region

International Agencies – Consumer Agencies (IA-CA), a subsidiary of Ali Bin Ali Holding’s FMCG division, and a leading distributor in the Gulf Region, has been recognized by Heinz for its outstanding achievements in 2023.

The company secured the highest recorded sales in its partnership history with Heinz, solidifying its position as a key player in the regional market.

The ceremony was held at Ali Bin Ali Tower on February 06, 2024, and included key figures like Mr. Wadih Kazan, ABA FMCG Chief Operating Officer, the newly appointed Mr. Deborshi Sarkar, Sales Director Heinz for Gulf and Exports, Mr. Mustafa Sarikaya, Commercial Director, Mr. Rashad Sultan, Business Development Manager, Mr. Selim El Hachem, Senior Division Manager, and Mr. Nassif Kanazeh.

“This remarkable accomplishment signifies the strong collaborative spirit and unwavering commitment between both teams. We are excited to build upon this success and continue delivering exceptional value to our partners and customers.” said Mr. Wadih Kazan, Chief Operating Officer, ABA FMCG.

This achievement comes after FIFA World Cup 2022, further emphasizing the resilience and adaptability of the IA-CA team. They successfully navigated a unique market environment while fostering a strong partnership with Heinz.

Looking ahead, IA-CA remains committed to exceeding expectations and delivering exceptional value to its partners and customers across the Gulf Region.

Kraft Heinz awards International Agencies – CA

Adding a new feather to Ali Bin Ali Holding’s cap, International Agencies – CA received the award of ‘In-store Excellence and Business Delivery Champion’ for the year 2022, from Kraft Heinz. The award recognized the outstanding performance of double-digit growth and consecutive record months throughout the year.

The award was officially handed over to International Agencies on October 31, 2022, by Mrs. Melda Yasar Cebe, Managing Director, Kraft Heinz MEA & Turkey, and Mr. Mustafa Sarikaya, Commercial Director, Kraft Heinz GCC. Also present at the event were Mr. Wadiah Kazan, COO of ABA FMCG, Mr. Selim Hashem, IA-CA Senior Division Manager, and Mr. Nassif Kanazeh IA-CA Sales Manager.

The recognition proves International Agencies – CA division’s unfaltering efforts to deliver the best performance despite the local and global challenges faced in recent years. The division, in cooperation with the Kraft Heinz team, was able to overcome all adversities and achieved the record-breaking performance, making International Agencies the only distributor in Qatar to receive the award this year.

Speaking about the achievement, Mr. Wadiah said: “It is always great to be recognized for your efforts. IA has been associated with Kraft Heinz for more than 30 years and has always delivered on its promise to produce the best market result. I congratulate the entire International Agencies team for this very well-deserved accolade and I am sure they will achieve new heights in the future.”