Continuing with its tradition of celebrating beauty, Galeries Lafayette Doha launched the second edition of ‘Beauty Weekend’ in style. May 25 to May 27 was a special weekend for all beauty lovers in Doha as the ‘Beautiful You- Beauty Weekend’ opened the doors to an exclusive beauty-inspired experience.
From brand master classes, beauty treatments to counter animations, Galeries Lafayette Doha designed a complete 360-degree beauty escapade for the public to enjoy. Top international brands like Gucci, Indie Lee, Hermes, Guerlain, Christian Louboutin and Bobbi Brown were a part of the weekend celebrations.
The ‘Beauty Weekend’ masterclasses, which were the highlight of the event, welcomed expert speakers from different fields. From the House Perfumer of French Brand Caron, Jean Jacques, who was visiting Doha for the very first time, to a first time collaboration with Dr. Nada Soueidan from Medi Spa: NuYu, Galeries Lafayette Doha made sure to offer a complete beauty experience. A special beauty and haircare masterclass was delivered in collaboration with Doha’s luxury salon and spa, Beauty Hive and world’s leading luxury professional haircare brand, Kérastase.
In line with its vision to promote local talent, Galeries Lafayette Doha also used the ‘Beauty Weekend’ platform to promote local Qatari brands like Abdulla Al Abdulla, the regional Qatari influencer who has launched his niche fragrances and organic skincare, Abdulla Beauty.
The entire Parisian Store was dressed up for the ‘Beauty Weekend’ and special care was taken to make sure that the guests can engage with the surroundings. While the beauty magazine backdrop were a super-fun way to make memories at the event, the 360-degree video booth, ‘Glam Cam’, offered a trendy way to capture some glamorous, lively images for social media.
Adding a twist to the already interesting décor, a make-up-inspired bowling alley was created with pins resembling lipsticks, while the floor of the alley looked like an eyeshadow palette.
The La Suite, Galeries Lafayette Doha’s exclusive penthouse, was also converted into a stage for a beauty experience. From an exclusive Masterclass by Roja Dove for selected VIPs to a sensory journey with Abdulla Al Abdulla’s perfumes and skincare in collaboration with Inclub Studio, La Suite offered a true luxury beauty experience.
In line with the beauty theme of the event, a beauty macaroon station by Café Pouchkine and a special hydration station were stationed on the ground floor of the store. The hydration station offered lemon and lavender pink lemonade, perfect to boost health and beauty.
Speaking about the event, General Manager of Galeries Lafayette Doha Mr. Kevin Gerard Pender said: “Galeries Lafayette celebrates beauty not just in the conventional sense. We want our clients to discover the true essence of beauty and all things beautiful it entails. Our ‘Beauty Weekend’ experience is a journey, where you learn, enjoy, win and go home with a lot of beautiful memories.”
Galeries Lafayette Doha’s ‘Beauty Weekend’ was an ideal opportunity to discover answers for all beauty needs and the three days felt too little for everything that the event offered.