Ali Bin Ali Holding’s Dohatna Innovative Distribution recently organized a training workshop on the features and benefits of the newly launched Galaxy Note10 lineup for Samsung dealers in Qatar.
The Note10 and Note10+ have elicited a huge interest in the country during the pre-order period, prompting Dohatna — the official distributor of Samsung in Qatar — to extend a pre-order purchase benefit for a few more days.
A limited number of Galaxy Buds are now available at all Dohatna Innovative Distribution outlets and a pair will to be given away with each purchase of a Note10 or Note10+. The offer is being rolled out on a first-come-first-served basis.
The product training, held at Grand Hyatt Doha Hotel and Villas in West Bay Lagoon on August 21, 2019, was designed to enable salespersons to develop a deeper understanding of the Note10 offerings so that they can help customers make the right choice.
The exhaustive workshop covered everything – from the hardware to the technical know-how to equip the salespersons to address any queries potential customers may have.
“Samsung’s latest Note10 series features some of the most technically advanced smartphones. They offer a plethora of features; some of them are easily understood and others not so much. We want the Note10 customers to have an elevated experience at the stores — be it for a first-time Samsung user or the most discerning customer. The workshop was meant to do that,” said Mr. Mohammed Imran, General Manager, Dohatna Innovative Distribution.
Mr. Imran also explained that the workshop was aimed at empowering salespersons with product knowledge so that they feel confident and passionate about what they are selling. “We had our potential customers at the center while designing the workshop module, which gives much importance to customer experience rather than sales techniques,” he added.
Dohatna’s Trade Marketing Manager, Mr. Deepak Jayaram, said, “Through the workshop, we brought together sound technical knowledge and good sales behavior within clearly defined parameters of transparency and honesty. We are sure our customers will appreciate the effort we put into this program.”
He added, “Understanding customer needs and managing many other parts of the sales process are about transferring confidence. The workshop was anchored to accomplish this transfer of confidence.”
Mr. Jayaram said the training laid strong emphasis on properly communicating the key features of the Note10 series to customers.
The S Pen, for instance, turns writing to text and with Bluetooth becomes a remote control. Inside Note10, the S Pen continuously charges and with a six-axis Gyro Sensor, offers touch-free gesture controls.
The Note10 series’ groundbreaking multi-camera system brings for the first time Live Focus, which gives special effects to video. “The Note10 lineup boasts of several such spectacular features. With the training program, we have made sure our salesforce is in a better position to educate customers about them,” Mr. Jayaram added.
