Latest ‘Silly Monsters’ campaign takes over Galeries Lafayette – Doha

True to its spirit of being a creative and innovative luxury department store, Galeries Lafayette – Doha organized an interactive and fun ‘Silly Monsters’ launch event for its customers and general public on October 16, 2023 at 21 High St. The event, which took place in the late afternoon, sought to celebrate children’s imagination and ingenuity to art by enabling them to participate in ‘Silly Monsters’ inspired arts and crafts activities.

The event began with a reveal session that showcased 6 Silly Monster drawings, made by the children of Galeries Lafayette – Doha team members. These 6 masterpieces will continue to be displayed in the interiors of the GL store throughout the duration of the Silly Monsters campaign.

As the drawings were unveiled, Mr. Kevin Gerard Pender, General Manager of Galeries Lafayette – Doha, said, “The use of “silly monsters” as the central theme is both playful and thought-provoking. It is a bold and unconventional concept true to the creative artistic DNA of Galeries Lafayette. Showcasing such works of art is also a vital step in recognizing and celebrating children’s efforts, which in turn boosts their self-esteem and builds their skills.”

The event was a lovely combination of nostalgia and engagement, as adults relived their childhood memories and actively participated alongside their children.

Paint The Town, a popular provider of guided art events in Doha, provided the necessary art supplies and gave participants the opportunity to unleash their creativity by crafting their own Silly Monsters using paper plates and coloring materials.

Guests also savored mouthwatering cupcakes designed with the Silly Monsters theme, prepared by 974 Delights, a renowned French Chocolatier and Patisserie. Silly Monster special edition cupcakes, cookies, lollipop cakes and large cakes will also be available for purchase at 974 Delights throughout the duration of the campaign.

As the event drew to a close, participants took pictures to remember the fun day. For their special artistic contributions, the six children of GL employees were presented with commemorative gifts featuring their very own Silly Monsters.

The Silly Monsters installation will be on display for three months, from October 18 to December 2023, at 21 High St. in Katara. Visit Galeries Lafayette Doha today to immerse yourself in the captivating world of Silly Monsters and follow the handle @galerieslafayettedoha to stay abreast of all the latest developments.