Once again bringing the finest in international fashion to Qatar, Ali Bin Ali (ABA) Fashion has inaugurated a new store for the Parisian men’s fashion house Berluti. The boutique at Place Vendome Mall was opened to the public on Friday, July 22, offering a 360-degree Berluti lifestyle experience.
Berluti, a name synonymous with style, elegance and unparalleled craftsmanship – and founded by Alessandro Berluti, is renowned for their deep understanding of the mastery of footwear, consistently producing shoes for the well-shod gentleman since its birth in 1895.
Since then, Berluti has cultivated its own unique style by bringing together audacity and elegance. Expertise in shape, leather patinas, fabric selection and precision of cut are the signatures of the ideal male wardrobe. From head to toe.
Located in the luxury section of Place Vendome near Dior and Loro Piana boutiques, Berluti organically blends with the gorgeous architecture of the destination. Like all other Berluti stores around the globe, the boutique design focuses on luxurious simplicity through exceptional materials.
With a welcoming and pristine setting of white and warm browns, the décor is inspired by the depth and variety of Berluti’s leather patina. In a subdued salon-like atmosphere, Berluti’s Club chair and furniture offering are displayed, overlooking the patina-inspired ceiling, celebrating the Maison’s lifestyle heritage and innovations.
Curated for the Qatari taste, the collection at the Place Vendome boutique will display a complete range of men’s accessories, including shoes and leather goods. The French House makes no apologies for their exceptionally luxurious goods, making the Berluti man undeniably elegant with exquisite taste.
From shoes, bags, wallets to accessories, Berluti creations are hand-assembled and customizable from the wooden last to the choice of leather and patinas.
Speaking about the latest addition to ABA Fashion’s portfolio, General Manager of ABA Fashion Mr. Kevin Gerard Pender said: “We are very proud to be associated with such a luxurious fashion House and present the only Berluti store in Qatar. With the common vision of offering premium experience for our esteemed clients, ABA Fashion and Berluti hope to please the refined taste in fashion of the people in Qatar.”

Ali Bin Ali Holding’s Market Hall division has inaugurated world’s largest Monoprix outlet at Place Vendome in Lusail – the new home for luxury and fashion in Qatar. The renowned French retail chain’s store, which boasts of more than 35,000 high-quality goods spread across its 9,000sqm location, opened its doors to the public on Friday, April 15.
Adding yet another feather to its cap, Ali Bin Ali Holding’s Monoprix outlet at the Twin Tower in West Bay was recognized for ‘Best Hygiene Practices for April 2019’.
Adding yet another award to the Ali Bin Ali (ABA) portfolio, Monoprix won the coveted Retailer of the Year Award at the Doha Festival City (DFC) Retailer Excellence Awards 2018. The supermarket was also bestowed with the Best Consumer Service Initiative Award. Doha Festival City is home to the largest Monoprix in the world. 