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ABA Beverages becomes the exclusive soft drink & water partner for Lusail Winter Wonderland

Ali Bin Ali Beverages, the sole manufacturer of Pepsi products in Qatar, has signed an agreement with Estithmar Holding to become the exclusive soft drink and water partner of Lusail Winter Wonderland. The newly realized partnership between the two entities will bridge the gap between supplier and buyer by providing direct access to Pepsi’s quality products, assuring reliability of supplied products, and ensuring a continuous supply of products.

Speaking during the signage, Mr. Marc Karam, the General Manager of Ali Bin Ali Beverages, shared ABA Beverages’ enthusiasm for the new arrangement between the two companies. “We are delighted to partner with Estithmar Holding for Lusail Winter Wonderland, the world-class creator of moments together and memories forever, who are bringing unique magical family experiences to Qatar. There is no better match for us than Lusail Winter Wonderland. We will, together, further contribute to the billion smiles a day PepsiCo puts on the faces of consumers worldwide with our wide range of snacks and beverages, as well as the amazing rides and activities found on Al Maha Island,” Mr. Karam stated.

Mr. Karam pointed that the new development was important in realizing Qatar’s Vision 2030 of promoting sustainability through environmentally responsible choices such as using recycled PET Aquafina water bottles, which ABA Beverages produces.

At the formalization of the contract, Mr. Henrik Christiansen, the Chief Executive Officer of Estithmar Holding, explained that the addition of Pepsi as one of the theme park sponsors further enhances the visitor experience in ensuring that a range of Pepsi products are available across the park for visitors to enjoy during their visit. “We are pleased to welcome Pepsi as our exclusive soft drink partner of Lusail Winter Wonderland. The unique attraction has become a must-visit spot and the place to be for families and communities in Qatar. Ultimately, our aim is to contribute to a lasting legacy in support of the national strategy for tourism in Qatar.”

Lusail Winter Wonderland is the latest entertainment hotspot located on Al Maha Island. The exceptional theme park by Estithmar Ventures, a subsidiary of Estithmar Holding, collaborates with international brands to bring unique experience to Qatar. The 100,000-square-metre state-of-the-art theme park features exciting branded amusement rides such as Ooredoo 5G Rollercoaster, a giant 53-meter Ferris Wheel named Ain QNB, the first outdoor Ice Rink in the region – Tazaloj Al Rayan, the Doha Bank View, the Qatar Airways Festive Forest in addition to the Snow Slope, Arctic Splash, Snow Rockets, Octo-Jet and more. Lusail Winter Wonderland offers an array of entertainment concepts and fun-filled activities that are age appropriate for various groups – children, teenagers, adults and families.

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ABA Contracting’s design innovation transforms hospital into a healing abode

Successfully delivering another esteemed project, Ali Bin Ali Contracting completed designing PHIMedcare, which aims to develop the medical industry in the country by providing optimal solutions for business development and by offering medical assistance to healthcare facilities.

The scope of this project for ABA Contracting encompassed both full design and fit-out execution, featuring modern design elements and the latest technologies to enhance patient care and experience. This was all strategically worked on from March to October 2022 and efficiently delivered on time.

This achievement marks a significant milestone in the company’s growth with external clients. It also highlights the efforts made by the project team to work closely with hospital staff to tailor the fit-out works to meet the specific needs and requirements of the hospital.

As experienced construction experts, ABA Contracting understands the unique needs of the healthcare industry and strives to work flexibly and efficiently to create modern and functional health environments. Contributing to such a high-profile project has opened a new opportunity for Ali Bin Ali Contracting in the medical field in the local market.

Speaking about successfully completing the project, General Manager of ABA Contracting Ms. Riham Monawar said: “At Ali Bin Ali Contracting, we pride ourselves on our ability to establish strong relationships with our clients and on our ability to create such spaces. We are proud of the successful completion of PHIMedcare, which is a testament to our commitment to delivering high-quality projects and 5-star customer service. We have a team of professionals that have the experience, knowledge and skills to deliver outstanding projects. As a reputable contracting company, we are always looking for new opportunities to apply our expertise and deliver top-quality projects.”

As an expert contractor, Ali Bin Ali Contracting has a distinct identity that sets it apart from the rest. Specializing in design, construction and fit-out services, ABA Contracting provides clients with a full range of solutions covering every phase of the project, ensuring that the final outcome exceeds our clients’ expectations.

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World Cup 2022: 28 out of 32 teams train with Technogym

Thanks to the exceptional work of Technogym Qatar Team, Technogym – the world leading brand in products and digital technologies for fitness and wellness, Official Supplier of the last 8 Olympics, and globally recognized as the reference brand for the athletic preparation of champions from all over the world – will train 28 of the 32 teams participating in the Soccer World Cup in Qatar providing the most innovative equipment for their athletic training.

In addition to the +10 years partnership with the Brazilian national team and the most recent collaboration with Uruguay, Technogym will be in Qatar to support the training camps of also France, Germany, Holland, Spain, Argentina, England, United States and many other teams providing them with customized digital products and training solution to meet players’ specific training needs.

In fact, spot-on athletic condition of every player is an essential requirement that can really make the difference in a high-intensity event like the soccer World Cup where all teams must perform at the top of their game.

The tailor-made training solutions that Technogym has made available to champions for their cardiovascular training, strength, flexibility, and rehabilitation, include SKILL LINE – developed by Technogym for the specific needs of athletic training – which consists of SKILLRUN treadmill, the SKILLBIKE, the SKILLROW rowing machine and SKILLMILL, a unique solution for training speed and power at the same time.

In addition to the SKILL LINE, the Technogym bespoke gym will also include EXCITE and SELECTION lines, which encompass all the equipment needed for cardio and resistance training.

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Kraft Heinz awards International Agencies – CA

Adding a new feather to Ali Bin Ali Holding’s cap, International Agencies – CA received the award of ‘In-store Excellence and Business Delivery Champion’ for the year 2022, from Kraft Heinz. The award recognized the outstanding performance of double-digit growth and consecutive record months throughout the year.

The award was officially handed over to International Agencies on October 31, 2022, by Mrs. Melda Yasar Cebe, Managing Director, Kraft Heinz MEA & Turkey, and Mr. Mustafa Sarikaya, Commercial Director, Kraft Heinz GCC. Also present at the event were Mr. Wadiah Kazan, COO of ABA FMCG, Mr. Selim Hashem, IA-CA Senior Division Manager, and Mr. Nassif Kanazeh IA-CA Sales Manager.

The recognition proves International Agencies – CA division’s unfaltering efforts to deliver the best performance despite the local and global challenges faced in recent years. The division, in cooperation with the Kraft Heinz team, was able to overcome all adversities and achieved the record-breaking performance, making International Agencies the only distributor in Qatar to receive the award this year.

Speaking about the achievement, Mr. Wadiah said: “It is always great to be recognized for your efforts. IA has been associated with Kraft Heinz for more than 30 years and has always delivered on its promise to produce the best market result. I congratulate the entire International Agencies team for this very well-deserved accolade and I am sure they will achieve new heights in the future.”

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Ali Bin Ali Medical unveils new storage facility at DLP

As part of its efforts to expand and provide quality healthcare products to businesses and residents of the State of Qatar, Ali Bin Ali Medical formally launched its new storage facility for medicines and medical supplies at the Dohatna Logistics Park (DLP) in Doha on October 31, 2022.

The memorable opening was attended by various heads of Ali Bin Ali divisions, including the General Manager of ABA Medical, Mr. Monzer Abdel Samad; General Manager of ABA IT, Mr. Youssef C. Moussa; Head of Supply Chain & Logistics-FMCG, Mr. Vincent Emmanuel; and Group Corporate Communications Manager, Mr. Imad Hashim.

During the event, guests were taken through the storage facility, and shown the inventory procedures and regulations the facility adheres to as per the Qatar and international healthcare standards.

Sharing his thoughts about the 1,200sqm warehouse, Mr. Monzer credited the ABA IT division for supporting the facility by introducing the automated Warehouse Management System (WMS) which has modernized ABA Medical’s operations specifically in stock accuracy and optimizing lead time from stock receiving to order picking. He acknowledged the efforts of the Ministry of Health for supporting this milestone project as a campaign to meet the country’s need for quality service and capacity. “Ali Bin Ali Medical meets all the conditions and requirements stipulated for holding such a facility including government licenses and safety procedures,” he added.

To celebrate the moment, ABA Medical issued certificates of appreciation to its dedicated team of personnel that have ensured steady progress of the entity. A cake was also cut to commemorate the launch.

Dohatna Logistics Park (DLP), founded by Ali Bin Ali Holding, is an ideal storage space for ABA Medical as it provides high quality warehouse facilities and world class logistics services. The new warehouse is set to eliminate any shortage of medical supplies in the State of Qatar, increase storage of medical equipment for Ali Bin Ali and its clientele, streamline distribution, and increase profits.

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Ali Bin Ali Beverages and PepsiCo launch 100% recycled Aquafina plastic bottles

In an exclusive event launch on 27th October 2022, PepsiCo and Ali Bin Ali Beverages, with the support of the Government of the State of Qatar, launched the new Aquafina 100% recycled plastic bottles for the first time in Qatar and the Gulf Cooperation Council (GCC). The launch, held at the Ali Bin Ali Beverages production plant in Doha, Qatar, was graced by the attendance of Eng. Youssef Al Emadi representing the Minister of Commerce and Industry, and Eng. Hussain Saad Al Kubaisi representing the Minister of Environment and Climate Change.

Special attendance was made by the Vice Chairman and Executive Vice President of Ali Bin Ali Holding, Mr. Nabeel Ali Bin Ali; CEO Africa, Middle East and South Asia at PepsiCo, Mr. Eugene Willemsen; and PepsiCo CEO for the Middle East, Mr. Aamer Sheikh. In addition, other key personnel from PepsiCo and Ali Bin Ali Beverages, as well as other stakeholders from across the region including the media, attended the event.

The launch of the Aquafina 100% recycled bottles came at a momentous time when PepsiCo. and Ali Bin Ali Holding were marking their 60th anniversary of partnership.

In an interview session with the media, Mr. Sheikh pointed that PepsiCo’s vision aims to make the world a place where packaging never becomes a waste. “To achieve its vision, last year, PepsiCo launched pep+ (PepsiCo Positive) a strategic end-to-end transformation that puts sustainability and human capital at the center of how the company creates value and growth by operating within planetary boundaries and inspiring positive change for planet and people,” he stated.

The launch is also an important milestone that sees the private sector contribute to Qatar’s Vision 2030 and the UN Sustainable Development Goals of a sustainable and greener planet. In his speech, the General Manager of Ali Bin Ali Beverages, Mr. Marc Karam, pointed that, “Anything we do to protect our environment is a move towards a more sustainable model, thereby contributing to the Qatar 2030 Vision which is all about sustainability, recyclability, living a better life in our footprint, whether its carbon footprint, plastic, and so forth. This is only a small step with big impact; there are so many other things that we can do more in terms of sustainability. But for us as a leading industry, it is important that we contribute to a more sustainable future in our own field. In fact, we reuse, recycle, and we reduce, that’s how we do it.”

At the end of the meeting, guests were invited to a plant tour where they saw the first run of the product, ahead of the in-market launch. The launch is also a key move in addressing one of the challenges affecting humanity today – environmental degradation. Through it, the brand embraces greener means of manufacturing its products thereby acting on climate change.

The new packaging will launch with the 330ml and 500ml Aquafina bottles.

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Qatar Cancer Society recognizes Monoprix Qatar for support to Breast Cancer Awareness Month

Recognizing Monoprix Qatar’s support to the Breast Cancer Awareness Month, Qatar Cancer Society presented the French Hypermarket with a special appreciation trophy. The trophy was officially handed over to Mr. Alice Kumpraewpan, Customer Service Manager of Monoprix Qatar, on October 26, 2022.

True to their vision of supporting the community, Monoprix stores all over Qatar honored October as the Breast Cancer Awareness Month and made sure to pass the message on to their employees as well as customers.

Pink was the flavor of the month at Monoprix Qatar. Female staff in all Monoprix stores and the head office were seen in pink polo shirts along with pink ribbons to show support to the cause and raise awareness. The Monoprix paper shopping bag was also updated with a special design to reflect the campaign.

Monoprix Qatar also used its official social media platform to maximize the campaign’s reach and posted a video about the importance of breast cancer awareness. Monoprix outlets all over Qatar were branded with information about the campaign, including a QR code donation sticker for customers who would like to donate for the noble cause. Furthermore, a total of 1,000 gift boxes were given out to female customers who came to shop in the Monoprix stores.

Speaking about supporting the Breast Cancer Awareness Month campaign, General Manager of Monoprix Qatar Mr. Sébastien Farhat said: “Monoprix is not just a Hypermarket, we are a community and we believe in supporting our people and society. While breast cancer is one of the most common forms of cancer in women, it can also be treated if detected early. It is all about awareness and Monoprix wanted to support Qatar Cancer Society in this noble cause. We took every step possible to reach out to our staff and customers and make this campaign successful.”

 

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Ali Bin Ali Holding celebrates Breast Cancer Awareness Month

Ali Bin Ali (ABA) Holding once again stepped forward to raise awareness and honor October as the Breast Cancer Awareness Month. The ‘SHOW YOU CARE. BE AWARE’ campaign, which is a part of the Group’s CSR endeavor, was aimed at informing the staff about the disease, its prevention, detection and treatment.

Such initiatives are of great importance as, according to statistics, breast cancer is by far the most common cancer in Qatar, accounting for 31 percent of cancer cases in women. It is also the second leading cause of death in women worldwide.

Encouraging wider involvement in the campaign, Ali Bin Ali Holding joined hands with Sheraton Grand Doha Resort & Convention Hotel to host a special Zumba session for the public on October 22. The proceeds from the initiative were donated to Qatar Cancer Society.

The goal of the charity campaign was to help raise awareness of breast cancer and to depict life, fun and energy through Zumbathon. All ABA employees were invited to join the event and their participation was sponsored by Ali Bin Ali Holding.

Organized at the Fitness Center of the hotel, the area was all dressed up in pink to commemorate the occasion. The event received an overwhelming response and was a great success. More than 100 people, including ABA employees, joined the session.

The evening was wrapped-up with an exciting raffle draw where the participants got a chance to win attractive prizes from Sheraton Fitness, Monoprix and Beauty Hive Salon.

 

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MoPH Qatar, in association with ABATS, inaugurated electronic food safety system, ‘Watheq’

As one of the leading IT Systems Integrators in Qatar, Ali Bin Ali Technology Solutions (ABATS) joined hands with the Ministry of Public Health (MoPH) to launch the electronic food safety system, ‘Watheq’. On September 25, 2022, HE the Minister of Public Health Dr Hanan Mohamed al-Kuwari ceremonially inaugurated ‘Watheq’.

Apart from high-level officials and dignitaries from MoPH Qatar, present at the event were General Manager of ABATS Mr. Rami Majed Ammari, COO of Ali Bin Ali Holding ICT Mr. Mohamad A. Ebrik, General Manager – Ali Bin Ali Holding – Finance Mr. Adnan Suleiman, Head of Sales at ABATS Mr. Nasser Issa and Ali Bin Ali Holding – Group Corporate Communications Manager Mr. Imad Hashim.

The ABATS team has been at the helm of this project, coordinating between all parties to make sure the project was delivered flawlessly. They worked together with the MoPH to create the most effective and integrated electronic system, aiming to provide high-quality services to enhance the health and well-being of the community. ‘Watheq’ is a very strategic project for ABATS and is one of the most important national projects undertaken within the Qatar Public Health Strategy.

The electronic system involves a food control process based on standard operating procedures subject to international accreditation controls (ISO 17020), through three electronically linked systems: the system of control of imported and exported food, the system of control of food in the local market, and the electronic management of food analysis laboratories.

This comes under the strategic objective to “develop an integrated risk-based inspection service certified to relevant international standards such as ISO/IEC 17020:2012 for imported, locally produced and exported food products that are supported by modern electronic management systems, effective diagnostic services, and monitoring and surveillance systems”, the ministry said in a statement.

Speaking of the ‘Watheq’ solution, Mr. Ebrik said: “We are proud and happy to be part of such an important national project. ABATS, with all our knowledge and experience, made sure to deliver the best platform that will enhance Qatar’s food safety system manifold.”

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Al Shaqab and Ali Bin Ali Holding sign agreement to open Al Shaqab Village

True to the Group’s vision of supporting Qatar’s developmental plans and preserving the cultural heritage, Ali Bin Ali Holding has signed a partnership agreement with Al Shaqab to build Al Shaqab Village.

On September 21, Ali Bin Ali Holding signed the agreement with Al Shaqab, a member of Qatar Foundation for Education, Science and Community Development, to build and manage the unique accommodation project. It is located next to the world-class equestrian center, Al Shaqab, Education City Golf Club, and Education City Stadium, one of the venues for the FIFA World Cup Qatar 2022.

The agreement was officially signed by Vice-Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali and Executive Director of Al Shaqab Mr. Khalifa bin Mohamed Al Attiya in presence of other dignitaries and the local media.

Al Shaqab Village combines traditional elegance with modern comforts. The state-of-the-art amenities offered at the facility delivers unforgettable experience. With a design inspired by Qatar’s historic villages and districts, Al Shaqab Village includes more than 100 housing units to suit different needs and enhances the country’s prestige as a world sporting and tourist destination.

Speaking about the partnership, Mr. Nabeel Ali Bin Ali said: “The Al Shaqab Village project merges the traditional sport of Qatar with a luxury resort experience. We are glad to be part of this project that will place Qatar uniquely on the global sports tourism map.”

Mr. Khalifa bin Mohamed Al Attiya said: “Through this project, we aim to make Al Shaqab one of the best tourist and sporting destinations for local and international visitors, helping them enjoy sports and entertainment activities in Qatar.”