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Dohatna Logistics Park celebrates Qatar Sports Day with triumph and teamwork

In an enthusiastic celebration of National Sports Day 2024, Ali Bin Ali Holding’s Real Estate Division hosted a vibrant sports day for Dohatna Logistics Park (DLP) residents on February 13, 2024.

Over 250 participants, alongside 200 cheering supporters, engaged in a spirited competition featuring cricket, basketball, volleyball, tug-of-war, and arm wrestling. The event fostered a sense of community and camaraderie.

The day witnessed several nail-biting matches, showcasing exceptional talent and a healthy dose of rivalry between divisions, companies, and nationalities. “Monoprix O-Five Team B” emerged victorious in basketball, while “Logistics Team B” reigned supreme in volleyball. “Logistics Distribution Team” clinched the cricket championship, and the “Logistics Team” dominated the tug-of-war challenge. Amos Mabiria Nyambati emerged as the arm-wrestling champion, adding another layer of excitement to the day.

The event was perfectly coordinated by Henry George, DLP Accommodation Manager, with invaluable support from the Real Estate team who donned the hats of umpires, referees, and coordinators. Security and housekeeping teams also played a pivotal role in ensuring a smooth and successful event.

Following a morning filled with energetic competition, a grand ceremony was held in the main hall. Mrs. Evelyne de Croutte, General Manager, Ali Bin Ali Holding Real Estate, presented trophies and gifts to the winners, acknowledging the contributions of sponsors ABA Beverages and FMCG.

“Qatar National Sports Day embodies the importance of physical well-being and teamwork, values we embrace wholeheartedly at ABA Real Estate. We were delighted to see our team members participate with such enthusiasm, supporting each other and demonstrating the power of collaboration. Sports are a fantastic way to build a strong, dynamic company culture.”, said Mrs. Evelyne de Croutte, General Manager, Ali Bin Ali Holding Real Estate.

The overwhelming success of the event has set the stage for even bigger plans in 2025. Inspired by the high level of resident interest, organizers are planning a lead-up to the next National Sports Day, culminating in thrilling semi-final and final matches on the main event day. This enhanced format promises to provide even more residents with the opportunity to participate, solidifying the event as a cornerstone of the DLP calendar.

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International Agencies – Consumer Agencies earns recognition for top sales performance in lower Gulf region

International Agencies – Consumer Agencies (IA-CA), a subsidiary of Ali Bin Ali Holding’s FMCG division, and a leading distributor in the Gulf Region, has been recognized by Heinz for its outstanding achievements in 2023.

The company secured the highest recorded sales in its partnership history with Heinz, solidifying its position as a key player in the regional market.

The ceremony was held at Ali Bin Ali Tower on February 06, 2024, and included key figures like Mr. Wadih Kazan, ABA FMCG Chief Operating Officer, the newly appointed Mr. Deborshi Sarkar, Sales Director Heinz for Gulf and Exports, Mr. Mustafa Sarikaya, Commercial Director, Mr. Rashad Sultan, Business Development Manager, Mr. Selim El Hachem, Senior Division Manager, and Mr. Nassif Kanazeh.

“This remarkable accomplishment signifies the strong collaborative spirit and unwavering commitment between both teams. We are excited to build upon this success and continue delivering exceptional value to our partners and customers.” said Mr. Wadih Kazan, Chief Operating Officer, ABA FMCG.

This achievement comes after FIFA World Cup 2022, further emphasizing the resilience and adaptability of the IA-CA team. They successfully navigated a unique market environment while fostering a strong partnership with Heinz.

Looking ahead, IA-CA remains committed to exceeding expectations and delivering exceptional value to its partners and customers across the Gulf Region.

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ABA FMCG conducts a strategy workshop for its employees


On October 22, 2023 Ali Bin Ali’s Fast Moving Consumer Goods (FMCG) division, organized a strategy workshop at the prestigious Dusit Doha Hotel. The workshop, under the banner, “Lead – Building Accelerated Business Skills,” aimed to align the division and its members with the company’s “Strategy Big Bets” and foster a cohesive approach towards achieving organizational goals.

The workshop commenced with a group activity focused on conducting a SWOT analysis of the company’s vision, the “Partner of Choice.” Participants actively shared insights, identified gaps, and explored opportunities across various aspects of the division, including people, technology, innovation, work processes, and systems.

During the workshop, the Chief Operating Officer of FMCG, Mr. Wadih Antoine Kazan, emphasized the importance of innovation and highlighted the potential for business growth. He commended the team’s efforts in maintaining high performance standards and shared the success story of the FMCG division over the years. Furthermore, Mr. Kazan discussed the challenges and opportunities that lie ahead for sustaining and developing the business model of the division.

During the workshop, the General Managers of the FMCG division, Mr. Asad Saleem, Mr. Ghassan Aibef, and Mr. Vincent Emmanuel, provided detailed insights into the “Big Bets” of the business strategy. They discussed the impact of efficient financial management, customer and commercial excellence, revenue growth management, technology leverage in the supply chain, and the importance of high-performance teams in achieving success. Mr. Ghassan specifically focused on “How to Lead in the VUCA World,” highlighting the need to build capacities to navigate uncertainty and challenging times.

In addition to strategy discussions, the workshop also featured leadership talks aimed at enhancing participants’ skill development. The General Manager of International Agencies and Prime Consumer Products (IA-PCP), Mr. George El Hajj, delivered a talk on “Growth Mindset,” emphasizing the significance of training our minds in a progressive manner.

The workshop concluded on a positive note, emphasizing the importance of teamwork and the collective effort required to achieve success. The teams brainstormed and presented their strategies for each “Big Bet,” outlining focus areas, action plans, and key objectives to the management.

Ali Bin Ali FMCG remains committed to fostering a culture of innovation, collaboration, and continuous improvement. The strategy workshop served as a platform for aligning teams, sharing insights, and setting a clear direction for the company’s future growth.

With a strong focus on innovation, customer satisfaction, and operational excellence, ABA FMCG strives to deliver high-quality products and services to its customers. The company’s commitment to growth and success is reflected in its strategic initiatives and collaborative approach towards achieving its goals.

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ABA Group Procurement Department holds awareness workshop

With the goal to raise awareness about the role of procurement in the Group, Ali Bin Ali Holding’s Procurement Department organized a special workshop on May 25, 2023, at Alwadi Hotel Doha – MGallery in Msheireb.

The event was attended by ABA staff members from different divisions who are involved in the process of procurement. A total of 80 people attended the one-day in-depth workshop, which explained procurement policies and procedures in the Group.

The session, headed by Group Procurement Controller Ms. Petra Bais and Procurement Analyst/Buyer Mr. Yousuf Yahyya, elaborated on the importance of the Procurement Department in the sourcing of goods and services that support the daily operations, including sourcing, negotiating terms, purchasing items, receiving and inspecting goods as necessary and keeping records of all the steps in the process.

The participants learnt about the different clusters of procurement processes and what is preferred at the Holding. They were also educated on the different workflow procurement structures that are ideal for their divisions.

In her presentation, Ms. Petra highlighted that as a trusted partner, the Procurement Department is keen to focus on issues that protect the interests of the Holding. “The ABA Group Procurement Department requires a strong understanding of market trends, organizational objectives and supplier capabilities to ensure success. These include strong procurement roles in sourcing, negotiation, contract management and supplier relationship management,” she added.

Key to the discussions was the department’s wide role in cost reduction, profit realization and adding value to the business processes. On his part, Mr. Yousuf explained: “The Ali Bin Ali Procurement Department can actively place the Holding in a more competitive position. Suppliers working with ABA business streams must have the ability to cope with the latest equipment, technology and processes.”

Adding an element of fun and engaging the attendees while testing what they learnt, they were challenged with a group activity to handle procurement situations through a case study. The two teams to recognize the most correct steps were awarded for their prowess in the task.

The event concluded with a survey to gauge their understanding about the workshop and the procurement process. Finally, the guests ended the day with a scrumptious lunch.

 

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ABA Holding celebrates the graduation of employees for The Harvard ManageMentor Program 2022-2023

Ali Bin Ali Holding is proud to congratulate the 86 employees who graduated by successfully completing the Harvard ManageMentor Program 2022-2023. On May 24, 2023, at a special graduation event arranged at the ABA HR training room in ABA Tower, the graduates were ceremoniously handed their course completion certificates.

Apart from the graduating employees, also present at the event were the ABA Group Learning & Development team, COO of ABA ICT Mr. Mohamad A. Ebrik, Group General Manager – Human Resources & Administration Mr. Aldrine Fernandez and other senior managers of the Group.

In his opening remarks, Mr. Ebrik highlighted how important ‘People’ are for Ali Bin Ali Holding. The ABA values – SHARP – reflect that “our staff is our biggest resource and the Group cultivates all opportunities for their growth. The Harvard ManageMentor Program is just one of them.”

The enrolled employees had to finish the designated courses through a period of 8 months and prepare a project at the end of the term to reflect the knowledge they have acquired. The top projects were also awarded at the graduation ceremony.

Ivan Carlo Iglesia Jose from Ali Bin Ali Logistics was the winner while Vaishali Jain and Fernando Tungol Tayag from Internal Audit, Soumaya Amri from Galeries Lafayette and Syed Khalid from Qatar Quality Products earned the position of 1st runners-up. Edwin Babasa Ballat from Ali Bin Ali Logistics was awarded the 2nd runner-up trophy.

Warmly congratulating the group of graduates, Mr. Fernandez said, “It is a pleasure to see more and more employees engaging in our training courses. Not just individuals, encouragement from the division’s part is also boosting knowledge transfer and optimization of the trainings that our very efficient Learning & Development team organizes.”

ABA Holding is delighted that the Group’s employees, drawn from different ABA business streams, elevated themselves, their skills and knowledge and capitalized on the learning opportunity provided for them. By graduating from a world-renowned course, not only have the employees taken a step towards their professional and personal growth but also enriched the company by developing their skills and competencies, which will no doubt advance performances at all levels.

As a premier capacity-building and skills development course run by Harvard Business Publishing, under Harvard University, the program ranks as the world’s leading digital learning experience that leverages on-demand, world-class content to develop leaders at all levels.

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Dohatna, PDTC and ABA Beverages sponsor 15th Amir Cup volleyball tournament

Upholding the Group’s long-standing commitment to sporting activities, Ali Bin Ali Holding’s Dohatna Innovative Distribution, Prime Distribution Trading Company (PDTC) and Ali Bin Ali Beverages came forward to support the 15th Amir Cup volleyball tournament organized by Qatar Volleyball Association (QVA).

 Leaders in Qatar’s electronics market, Dohatna and PDTC supported QVA with high-tech gadgets, including laptops, tablets, smartwatches, smartphones, powerbanks and earbuds from top brands like Motorola, Samsung, iLife, Cellularline and Aukey. Ali Bin Ali Beverages, on the other hand, supplied Aquafina water, Pepsi and Gatorade.

The tournament culminated with a nail-biting final match and Al Rayyan clinched the 15th Amir Cup volleyball tournament title after outclassing Al Arabi in straight games in the final at Ladies Sports Hall, Aspire Zone, on May 6, 2023.   

 Qatar Olympic Committee (QOC) President HE Sheikh Joaan bin Hamad Al Thani crowned the winners, who also received a purse of QR500, 000 as prize money. Al Arabi pocketed QR250, 000 as the runners-up.

 Speaking about being a sponsor for the event, General Manager of ABA Beverages Mr. Marc Karam said: “The Amir Cup volleyball tournament is one of the most important sporting events in the country and we are glad to be a part of such a prestigious event. This partnership also supports our vision of bringing people together through the power of sports.”

 Reiterating the importance of the event, Division Manager of PDTC Mr. Mohamed Anis said: “It’s an honor to partner with QVA, supporting the volleyball community while bolstering the sporting culture in the country.”

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Monoprix Qatar’s reusable bags set to contribute to charity efforts

After becoming the first and only supermarket in Qatar to start using paper bags, Ali Bin Ali Holding’s Monoprix Qatar introduced a more sustainable way of shopping with reusable bags. Making the right start to the New Year, on January 1, 2023, Monoprix Qatar launched the permanent campaign, ‘Let’s be the change – reduce, reuse, recycle’. Leading the way in reducing the one-time use of shopping bags, Monoprix Qatar looks forward to saving trees and creating a greener environment.

Customers at any Monoprix store in Qatar can now purchase one re-usable bag for QR 1 and also get a voucher worth QR 1 in return, in effect getting the bag free of cost. This QR 1 voucher, which is valid for 1 month, can be redeemed at any of the Monoprix stores on the next visit.

The QR 1 cost of the reusable bag is just to make customers conscious about the number of bags they use and use them only when it’s necessary. Making the use of these bags even more sustainable, the supermarket will exchange any used or damaged Monoprix reusable bags for free, for life.

Customers can also choose to donate their vouchers to charity efforts. In partnership with Qatar Charity, the hypermarket has placed voucher donation boxes on each of its cash counters for customers to make a contribution. Monoprix will then pay Qatar Charity the equivalent amount of the number of vouchers collected. The donation process is part of Monoprix Qatar’s vision of elevating underprivileged communities and creating sustainable livelihoods.

Monoprix as a brand has always committed itself to a sustainable development approach with organic products, local produce, recycling waste and using environment-friendly packaging options. With a proactive vision to save the environment and raise awareness about it, Monoprix takes innovative steps to preserve the nature for a greener future.

Speaking about this noble initiative, Regional General Manager of Monoprix Mr. Sébastien Farhat said: “Monoprix supermarket uses a large number of bags every year and this is not good news for the environment. We are always looking to more sustainable, environment-friendly solutions and the reusable shopping bags seemed to be the perfect answer to this situation. Monoprix is much more than just a supermarket, we want to give back and do our humble bit for the community. I am sure this campaign will help raise awareness and the eco-friendly shopping option will be well-received and contribute substantially to a greener future for our planet.”

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QQP recognized for exceptional performance during FIFA World Cup Qatar 2022

Once again making Ali Bin Ali Holding proud, Qatar Quality Products’ (QQP) Consumer division – has been recognized for its exceptional sales during the FIFA World Cup Qatar 2022.

QQP’s long-standing partner, Perfetti Van Melle, awarded the former for the “Exceptional Action in Execution with Massive Impact” during the World Cup in Qatar.

At a special event held on February 23, 2023, at One&Only Royal Mirage, Luxury Beach Resort in Dubai, the award was ceremoniously handed over to the QQP team. COO of ABA FMCG Mr. Wadih Antoine Kazan, Market Manager of QQP Mr. Cesar Touma and Senior Trade Marketing Executive of QQP Ms. Anuja Jyoti were present at the event.

The award recognized the exceptional sales record QQP achieved for the year 2022 and product display during the FIFA World Cup.

Speaking about the award, Mr. Wadih Antoine Kazan said: “It is always a great feeling to be recognized for your efforts, it validates the hard work you put in. Team QQP had strategized and extensively planned to make sure all its brands received maximum exposure and visibility. The plan was foolproof and this clearly reflected on our market reports. I am extremely proud of the team and also thank Petretti for bestowing us with this honor.”

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Turkish superstar Burak Özçivit becomes the face of Ali Bin Ali Luxury and Ali Bin Ai Fashion

Elevating the glamour level of the brands, Ali Bin Ali (ABA) Luxury and Fashion have introduced famous Turkish model and actor Burak Özçivit as their brand ambassador. The big announcement was made by the Vice-Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali on February 21 at the Doha Jewellery & Watches Exhibition (DJWE) 2023. Also present at the event was CEO of Swiss luxury watch brand Purnell, Mr. Maurizio Mazzocchi.

The flamboyant actor has signed the agreement with ABA Luxury and Fashion making him the face of the brands for the entire Gulf region, for the next four years. During this period, Purnell will be the official watch brand worn by Burak. The Swiss watchmaking maison is one of the most popular brands under ABA Luxury’s portfolio.

Burak Özçivit, who has a large fanbase across the region and even globally, is also a supermodel and the face of many European brands. He was chosen the ‘Top Model of Turkey’ and later picked as the second ‘Best Model of The World’. Since his debut in the acting industry in 2003, he has featured in multiple TV shows and films, gaining international fame.

The superstar will now be the brand ambassador of ABA Luxury and Fashion, exclusively participating in various campaign activities. This partnership will unfold a new burst of positive synergies for the ABA Brands who have always carved innovative ways of appealing to the heart of clients.

Speaking about the exclusive agreement, Mr. Nabeel Ali Bin Ali said: “We are happy and proud to welcome Burak Özçivit into the Ali Bin Ali family. Just like our brand, the actor has a strong sense of individuality, which is enough to make this collaboration exceptional. Wishing him all the best for the coming four years and looking forward to seeing him represent Ali Bin Ali Luxury and Fashion.”

Expressing his excitement about the partnership, Burak said: “I am very happy to become the ambassador for ABA Luxury and ABA Fashion. I hope our collaboration helps us reach the entire Middle East and the entire world.”

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QQP receives Best Performer award from Mondelēz International

Adding a new feather to Ali Bin Ali Holding’s cap, Qatar Quality Products’ QQP-Mondelez team was awarded the Best IMS Performer award for the year 2022 by their principle company, Mondelēz International.

The award was presented in view of the Qatar market growing the fastest, with 20% growth compared to last year, amongst all the GCC markets. The awards ceremony was held virtually from Dubai on February 15, 2023. All the distributors from Qatar, the UAE, Kuwait, Bahrain and Oman were present online.

Speaking on the same, QQP-Mondelez Market Manager Mr. Mohammad Zeeshan said: “The team is super excited and happy to have received this award. It was the honest effort of the entire team that bridged the way to this award and they truly deserve it. This year, we are more pumped and aiming to earn higher accolades. The team has begun to work towards the same.”

QQP has been responsible for distributing various brands of Mondelēz International, such as Oreo, Chips Ahoy, Toblerone, Cadbury, Tang, Philadelphia etc., and this is just another of the many awards it has been receiving on a yearly basis. The division has been successful in maintaining its status as market leaders in the respective categories, and maintained its share in all the top retail groups.