ABA FMCG conducts a strategy workshop for its employees


On October 22, 2023 Ali Bin Ali’s Fast Moving Consumer Goods (FMCG) division, organized a strategy workshop at the prestigious Dusit Doha Hotel. The workshop, under the banner, “Lead – Building Accelerated Business Skills,” aimed to align the division and its members with the company’s “Strategy Big Bets” and foster a cohesive approach towards achieving organizational goals.

The workshop commenced with a group activity focused on conducting a SWOT analysis of the company’s vision, the “Partner of Choice.” Participants actively shared insights, identified gaps, and explored opportunities across various aspects of the division, including people, technology, innovation, work processes, and systems.

During the workshop, the Chief Operating Officer of FMCG, Mr. Wadih Antoine Kazan, emphasized the importance of innovation and highlighted the potential for business growth. He commended the team’s efforts in maintaining high performance standards and shared the success story of the FMCG division over the years. Furthermore, Mr. Kazan discussed the challenges and opportunities that lie ahead for sustaining and developing the business model of the division.

During the workshop, the General Managers of the FMCG division, Mr. Asad Saleem, Mr. Ghassan Aibef, and Mr. Vincent Emmanuel, provided detailed insights into the “Big Bets” of the business strategy. They discussed the impact of efficient financial management, customer and commercial excellence, revenue growth management, technology leverage in the supply chain, and the importance of high-performance teams in achieving success. Mr. Ghassan specifically focused on “How to Lead in the VUCA World,” highlighting the need to build capacities to navigate uncertainty and challenging times.

In addition to strategy discussions, the workshop also featured leadership talks aimed at enhancing participants’ skill development. The General Manager of International Agencies and Prime Consumer Products (IA-PCP), Mr. George El Hajj, delivered a talk on “Growth Mindset,” emphasizing the significance of training our minds in a progressive manner.

The workshop concluded on a positive note, emphasizing the importance of teamwork and the collective effort required to achieve success. The teams brainstormed and presented their strategies for each “Big Bet,” outlining focus areas, action plans, and key objectives to the management.

Ali Bin Ali FMCG remains committed to fostering a culture of innovation, collaboration, and continuous improvement. The strategy workshop served as a platform for aligning teams, sharing insights, and setting a clear direction for the company’s future growth.

With a strong focus on innovation, customer satisfaction, and operational excellence, ABA FMCG strives to deliver high-quality products and services to its customers. The company’s commitment to growth and success is reflected in its strategic initiatives and collaborative approach towards achieving its goals.

ABA Group Procurement Department holds awareness workshop

With the goal to raise awareness about the role of procurement in the Group, Ali Bin Ali Holding’s Procurement Department organized a special workshop on May 25, 2023, at Alwadi Hotel Doha – MGallery in Msheireb.

The event was attended by ABA staff members from different divisions who are involved in the process of procurement. A total of 80 people attended the one-day in-depth workshop, which explained procurement policies and procedures in the Group.

The session, headed by Group Procurement Controller Ms. Petra Bais and Procurement Analyst/Buyer Mr. Yousuf Yahyya, elaborated on the importance of the Procurement Department in the sourcing of goods and services that support the daily operations, including sourcing, negotiating terms, purchasing items, receiving and inspecting goods as necessary and keeping records of all the steps in the process.

The participants learnt about the different clusters of procurement processes and what is preferred at the Holding. They were also educated on the different workflow procurement structures that are ideal for their divisions.

In her presentation, Ms. Petra highlighted that as a trusted partner, the Procurement Department is keen to focus on issues that protect the interests of the Holding. “The ABA Group Procurement Department requires a strong understanding of market trends, organizational objectives and supplier capabilities to ensure success. These include strong procurement roles in sourcing, negotiation, contract management and supplier relationship management,” she added.

Key to the discussions was the department’s wide role in cost reduction, profit realization and adding value to the business processes. On his part, Mr. Yousuf explained: “The Ali Bin Ali Procurement Department can actively place the Holding in a more competitive position. Suppliers working with ABA business streams must have the ability to cope with the latest equipment, technology and processes.”

Adding an element of fun and engaging the attendees while testing what they learnt, they were challenged with a group activity to handle procurement situations through a case study. The two teams to recognize the most correct steps were awarded for their prowess in the task.

The event concluded with a survey to gauge their understanding about the workshop and the procurement process. Finally, the guests ended the day with a scrumptious lunch.

 

ABA Holding celebrates the graduation of employees for The Harvard ManageMentor Program 2022-2023

Ali Bin Ali Holding is proud to congratulate the 86 employees who graduated by successfully completing the Harvard ManageMentor Program 2022-2023. On May 24, 2023, at a special graduation event arranged at the ABA HR training room in ABA Tower, the graduates were ceremoniously handed their course completion certificates.

Apart from the graduating employees, also present at the event were the ABA Group Learning & Development team, COO of ABA ICT Mr. Mohamad A. Ebrik, Group General Manager – Human Resources & Administration Mr. Aldrine Fernandez and other senior managers of the Group.

In his opening remarks, Mr. Ebrik highlighted how important ‘People’ are for Ali Bin Ali Holding. The ABA values – SHARP – reflect that “our staff is our biggest resource and the Group cultivates all opportunities for their growth. The Harvard ManageMentor Program is just one of them.”

The enrolled employees had to finish the designated courses through a period of 8 months and prepare a project at the end of the term to reflect the knowledge they have acquired. The top projects were also awarded at the graduation ceremony.

Ivan Carlo Iglesia Jose from Ali Bin Ali Logistics was the winner while Vaishali Jain and Fernando Tungol Tayag from Internal Audit, Soumaya Amri from Galeries Lafayette and Syed Khalid from Qatar Quality Products earned the position of 1st runners-up. Edwin Babasa Ballat from Ali Bin Ali Logistics was awarded the 2nd runner-up trophy.

Warmly congratulating the group of graduates, Mr. Fernandez said, “It is a pleasure to see more and more employees engaging in our training courses. Not just individuals, encouragement from the division’s part is also boosting knowledge transfer and optimization of the trainings that our very efficient Learning & Development team organizes.”

ABA Holding is delighted that the Group’s employees, drawn from different ABA business streams, elevated themselves, their skills and knowledge and capitalized on the learning opportunity provided for them. By graduating from a world-renowned course, not only have the employees taken a step towards their professional and personal growth but also enriched the company by developing their skills and competencies, which will no doubt advance performances at all levels.

As a premier capacity-building and skills development course run by Harvard Business Publishing, under Harvard University, the program ranks as the world’s leading digital learning experience that leverages on-demand, world-class content to develop leaders at all levels.

Dohatna, PDTC and ABA Beverages sponsor 15th Amir Cup volleyball tournament

Upholding the Group’s long-standing commitment to sporting activities, Ali Bin Ali Holding’s Dohatna Innovative Distribution, Prime Distribution Trading Company (PDTC) and Ali Bin Ali Beverages came forward to support the 15th Amir Cup volleyball tournament organized by Qatar Volleyball Association (QVA).

 Leaders in Qatar’s electronics market, Dohatna and PDTC supported QVA with high-tech gadgets, including laptops, tablets, smartwatches, smartphones, powerbanks and earbuds from top brands like Motorola, Samsung, iLife, Cellularline and Aukey. Ali Bin Ali Beverages, on the other hand, supplied Aquafina water, Pepsi and Gatorade.

The tournament culminated with a nail-biting final match and Al Rayyan clinched the 15th Amir Cup volleyball tournament title after outclassing Al Arabi in straight games in the final at Ladies Sports Hall, Aspire Zone, on May 6, 2023.   

 Qatar Olympic Committee (QOC) President HE Sheikh Joaan bin Hamad Al Thani crowned the winners, who also received a purse of QR500, 000 as prize money. Al Arabi pocketed QR250, 000 as the runners-up.

 Speaking about being a sponsor for the event, General Manager of ABA Beverages Mr. Marc Karam said: “The Amir Cup volleyball tournament is one of the most important sporting events in the country and we are glad to be a part of such a prestigious event. This partnership also supports our vision of bringing people together through the power of sports.”

 Reiterating the importance of the event, Division Manager of PDTC Mr. Mohamed Anis said: “It’s an honor to partner with QVA, supporting the volleyball community while bolstering the sporting culture in the country.”

Monoprix Qatar’s reusable bags set to contribute to charity efforts

After becoming the first and only supermarket in Qatar to start using paper bags, Ali Bin Ali Holding’s Monoprix Qatar introduced a more sustainable way of shopping with reusable bags. Making the right start to the New Year, on January 1, 2023, Monoprix Qatar launched the permanent campaign, ‘Let’s be the change – reduce, reuse, recycle’. Leading the way in reducing the one-time use of shopping bags, Monoprix Qatar looks forward to saving trees and creating a greener environment.

Customers at any Monoprix store in Qatar can now purchase one re-usable bag for QR 1 and also get a voucher worth QR 1 in return, in effect getting the bag free of cost. This QR 1 voucher, which is valid for 1 month, can be redeemed at any of the Monoprix stores on the next visit.

The QR 1 cost of the reusable bag is just to make customers conscious about the number of bags they use and use them only when it’s necessary. Making the use of these bags even more sustainable, the supermarket will exchange any used or damaged Monoprix reusable bags for free, for life.

Customers can also choose to donate their vouchers to charity efforts. In partnership with Qatar Charity, the hypermarket has placed voucher donation boxes on each of its cash counters for customers to make a contribution. Monoprix will then pay Qatar Charity the equivalent amount of the number of vouchers collected. The donation process is part of Monoprix Qatar’s vision of elevating underprivileged communities and creating sustainable livelihoods.

Monoprix as a brand has always committed itself to a sustainable development approach with organic products, local produce, recycling waste and using environment-friendly packaging options. With a proactive vision to save the environment and raise awareness about it, Monoprix takes innovative steps to preserve the nature for a greener future.

Speaking about this noble initiative, Regional General Manager of Monoprix Mr. Sébastien Farhat said: “Monoprix supermarket uses a large number of bags every year and this is not good news for the environment. We are always looking to more sustainable, environment-friendly solutions and the reusable shopping bags seemed to be the perfect answer to this situation. Monoprix is much more than just a supermarket, we want to give back and do our humble bit for the community. I am sure this campaign will help raise awareness and the eco-friendly shopping option will be well-received and contribute substantially to a greener future for our planet.”

QQP recognized for exceptional performance during FIFA World Cup Qatar 2022

Once again making Ali Bin Ali Holding proud, Qatar Quality Products’ (QQP) Consumer division – has been recognized for its exceptional sales during the FIFA World Cup Qatar 2022.

QQP’s long-standing partner, Perfetti Van Melle, awarded the former for the “Exceptional Action in Execution with Massive Impact” during the World Cup in Qatar.

At a special event held on February 23, 2023, at One&Only Royal Mirage, Luxury Beach Resort in Dubai, the award was ceremoniously handed over to the QQP team. COO of ABA FMCG Mr. Wadih Antoine Kazan, Market Manager of QQP Mr. Cesar Touma and Senior Trade Marketing Executive of QQP Ms. Anuja Jyoti were present at the event.

The award recognized the exceptional sales record QQP achieved for the year 2022 and product display during the FIFA World Cup.

Speaking about the award, Mr. Wadih Antoine Kazan said: “It is always a great feeling to be recognized for your efforts, it validates the hard work you put in. Team QQP had strategized and extensively planned to make sure all its brands received maximum exposure and visibility. The plan was foolproof and this clearly reflected on our market reports. I am extremely proud of the team and also thank Petretti for bestowing us with this honor.”

Turkish superstar Burak Özçivit becomes the face of Ali Bin Ali Luxury and Ali Bin Ai Fashion

Elevating the glamour level of the brands, Ali Bin Ali (ABA) Luxury and Fashion have introduced famous Turkish model and actor Burak Özçivit as their brand ambassador. The big announcement was made by the Vice-Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali on February 21 at the Doha Jewellery & Watches Exhibition (DJWE) 2023. Also present at the event was CEO of Swiss luxury watch brand Purnell, Mr. Maurizio Mazzocchi.

The flamboyant actor has signed the agreement with ABA Luxury and Fashion making him the face of the brands for the entire Gulf region, for the next four years. During this period, Purnell will be the official watch brand worn by Burak. The Swiss watchmaking maison is one of the most popular brands under ABA Luxury’s portfolio.

Burak Özçivit, who has a large fanbase across the region and even globally, is also a supermodel and the face of many European brands. He was chosen the ‘Top Model of Turkey’ and later picked as the second ‘Best Model of The World’. Since his debut in the acting industry in 2003, he has featured in multiple TV shows and films, gaining international fame.

The superstar will now be the brand ambassador of ABA Luxury and Fashion, exclusively participating in various campaign activities. This partnership will unfold a new burst of positive synergies for the ABA Brands who have always carved innovative ways of appealing to the heart of clients.

Speaking about the exclusive agreement, Mr. Nabeel Ali Bin Ali said: “We are happy and proud to welcome Burak Özçivit into the Ali Bin Ali family. Just like our brand, the actor has a strong sense of individuality, which is enough to make this collaboration exceptional. Wishing him all the best for the coming four years and looking forward to seeing him represent Ali Bin Ali Luxury and Fashion.”

Expressing his excitement about the partnership, Burak said: “I am very happy to become the ambassador for ABA Luxury and ABA Fashion. I hope our collaboration helps us reach the entire Middle East and the entire world.”

QQP receives Best Performer award from Mondelēz International

Adding a new feather to Ali Bin Ali Holding’s cap, Qatar Quality Products’ QQP-Mondelez team was awarded the Best IMS Performer award for the year 2022 by their principle company, Mondelēz International.

The award was presented in view of the Qatar market growing the fastest, with 20% growth compared to last year, amongst all the GCC markets. The awards ceremony was held virtually from Dubai on February 15, 2023. All the distributors from Qatar, the UAE, Kuwait, Bahrain and Oman were present online.

Speaking on the same, QQP-Mondelez Market Manager Mr. Mohammad Zeeshan said: “The team is super excited and happy to have received this award. It was the honest effort of the entire team that bridged the way to this award and they truly deserve it. This year, we are more pumped and aiming to earn higher accolades. The team has begun to work towards the same.”

QQP has been responsible for distributing various brands of Mondelēz International, such as Oreo, Chips Ahoy, Toblerone, Cadbury, Tang, Philadelphia etc., and this is just another of the many awards it has been receiving on a yearly basis. The division has been successful in maintaining its status as market leaders in the respective categories, and maintained its share in all the top retail groups.

Dohatna Innovative Distribution partners with Samsung to showcase an immersive space at 21 High st, Katara Cultural Village

Further strengthening their long-standing partnership, Ali Bin Ali Holding’s Dohatna Innovative Distribution and Samsung Gulf Electronics joined hands to inaugurate an immersive experiential store in Doha’s Katara Cultural Village. Dohatna is the official partner of Samsung Mobile in Qatar.

Located in 21 High st – the ultimate outdoor shopping destination in Qatar, the new store is strategically positioned right opposite the main entrance of Galeries Lafayette Doha. It offers an exclusive space for visitors who wish to see all that is new and innovative in Mobiles, TVs, Home Appliances and Monitors.

The opening ceremony was attended by Mr. Adel Ali Bin Ali, Chairman & President of Ali Bin Ali Holding, HE Lee Joon-Ho The ambassador of the Republic of Korea to Qatar, Mr. Doohee Lee, President of Samsung Gulf Electronics, Ali Bin Ali Holding’s Business Head for Consumer Electronics Retail and Distribution Mr. Ganesh Mithra Parthajee and other top officials from Ali Bin Ali Holding and Samsung Qatar team.

The showroom brings a unique design element to tell Samsung’s product story across a highly immersive customer journey, which intuitively, brings visitors closer to the product depending on individual taste and preferences. The approach was one of seamlessness so that visitors may be guided by their personal needs and even explore opportunities of personalization, from the design to the very software display.

Across the store, customers get to see the latest innovations of Samsung Galaxy Mobiles & Wearables portfolio. Its highly ambitious products offering will exhibit the latest Galaxy S Series, including the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, marking a new era of Samsung Galaxy’s ultimate premium phone.

Softened by wooden slats, greenery and elegant accessories, The Frame and The Serif, both part of Samsung’s Lifestyle TV line-up, are showcased on a separate wall to help customers re-imagine their living rooms.

A must-see for visitors is the dedicated SmartThings space, featuring multiple day-to-day scenarios of connected device experiences, such as Gaming and Work from Home.  In addition, customers can see up-close and personal Samsung’s latest home appliances, including The Air Dresser, Bespoke Jet, and Bespoke Refrigerators.

 

ABA Medical signs an exclusive distributor agreement with Zimmer Biomet

On February 05, 2023 Ali Bin Ali Medical signed an exclusive agreement with Zimmer Biomet Holdings, Inc. (NYSE and SIX: ZBH), one of the three largest orthopedic device companies in the world, as its new distributor in the State of Qatar.

The signing ceremony took place during Arab Health in Dubai, in the presence of various officials from Zimmer Biomet including: Mr. Wilfred Van Zuilen, the President of Europe, Middle East and Africa (EMEA); Mr. Erik Antos, the Vice President of EMEA Emerging Markets; Ms. Farah Hamdan, the General Manager of Middle East, North Africa and Turkey; and Mr. Ayman Harb, the Sales Associate Director of EMEA. Other executives from Ali Bin Ali Medical who graced the event were: Mr. Monzer Abdel Samad, the General Manager; Ms. Rawia Amineddine, the Operations Manager; and Mr. Majid Haddadi, the Business Unit Manager. This agreement is set to transform patient experience in Qatar through access to Zimmer Biomet’s innovative cutting-edge solutions, products, digital and robotic technologies.

During the announcement of the new agreement, Ms. Hamdan was thrilled on the constant progress Zimmer Biomet has made. “It’s a transformative period in healthcare and the continued growth of Zimmer Biomet’s presence in the Middle East means we can help alleviate pain and improve the quality of life for even more people – and that is our ultimate mission,” said Ms. Hamdan.

Mr. Abdel Samad expressed his enthusiasm for the partnership between the two companies and how it will elevate access to quality healthcare and products for the people of Qatar and the Middle East. “We are proud to reinforce our acumen in the Qatar market. This new partnership will strengthen our presence even further,” noted Abdel Samad.

The new agreement is part of ABA Medical’s holistic vision and milestone of growing its product portfolio, and being the lead and premier importer and distributor of world-class medical equipment. The Middle East and Africa region continues to be an important platform for both companies, in the field of healthcare.