Once again making Ali Bin Ali Holding proud, Qatar Quality Products’ (QQP) Consumer division – has been recognized for its exceptional sales during the FIFA World Cup Qatar 2022.
QQP’s long-standing partner, Perfetti Van Melle, awarded the former for the “Exceptional Action in Execution with Massive Impact” during the World Cup in Qatar.
At a special event held on February 23, 2023, at One&Only Royal Mirage, Luxury Beach Resort in Dubai, the award was ceremoniously handed over to the QQP team. COO of ABA FMCG Mr. Wadih Antoine Kazan, Market Manager of QQP Mr. Cesar Touma and Senior Trade Marketing Executive of QQP Ms. Anuja Jyoti were present at the event.
The award recognized the exceptional sales record QQP achieved for the year 2022 and product display during the FIFA World Cup.
Speaking about the award, Mr. Wadih Antoine Kazan said: “It is always a great feeling to be recognized for your efforts, it validates the hard work you put in. Team QQP had strategized and extensively planned to make sure all its brands received maximum exposure and visibility. The plan was foolproof and this clearly reflected on our market reports. I am extremely proud of the team and also thank Petretti for bestowing us with this honor.”