Eat Spain, Drink Spain, part of a global gastronomic campaign held across 18 countries, officially launched in Qatar on September 20, 2026, with Monoprix Qatar opening the activation at its Place Vendôme store. Organised by ICEX Spain Trade & Investment, the campaign runs until October 4, bringing the flavors and culinary heritage of Spain closer to customers through a curated selection of authentic Spanish products, food tastings, a special Spanish buffet, and engaging in-store experiences.
The opening ceremony was attended by senior representatives of the Embassy of Spain, including the Deputy Head of Mission, Ms. Teresa M. Puerta González, and Economic and Commercial Attaché, Ms. Susana Castro-Acuña Baixauli. Ali Bin Ali Holding’s COO of Consumer & Hi-Tech Retail, Mr. Sébastien Farhat, and Monoprix Country Manager, Mr. Chadi Bou Antoun, also graced the event.
Celebrating the occasion, Ms. Gonzalez pointed out that the Embassy was pleased to collaborate with Monoprix Qatar for the ‘Eat Spain, Drink Spain’ campaign to provide customers in Qatar with an opportunity to discover the quality and diversity of Spanish culture and products. “Initiatives like this celebrate our heritage while strengthening the cultural and commercial ties between Spain and Qatar,” she said.
At the ceremony, attendees were taken through a tour of the Place Vendôme store, exploring specially curated displays showcasing a wide range of Spanish fruits, vegetables, and authentic Spanish products. The displays offered customers the opportunity to discover the diversity and quality of Spanish produce and culinary specialties exclusively available at Monoprix Qatar.
Celebrating the event, now in its second year for Monoprix, Mr. Farhat added that, “This event has allowed us to bring the rich Spanish experience to our customers and the general public, a tradition that transcends beyond shopping at Monoprix.”
A special food tasting counter was also featured during the opening, allowing guests to experience a selection of Spanish flavors, accompanied by snacks and beverages, creating an authentic taste of Spain within Place Vendôme store.
As part of the wider campaign, guests and customers at Monoprix Qatar will experience a variety of Spanish-themed activities throughout the two-week celebration. A special Spanish product display to showcase products of the day will similarly be exhibited during the period.
The campaign will conclude with a closing ceremony on 4 October, marking the end of the celebration at Monoprix Place Vendôme.
The ‘Eat Spain, Drink Spain’ celebration reflects Monoprix Qatar’s commitment to offering customers distinctive experiences, spotlighting the authentic flavors, premium products, and rich gastronomic heritage of Spain.