Ali Bin Ali Technology Solutions (ABATS) and Balador have signed a strategic partnership aimed at activating the Balador electronic platform for all public and private sector organizations in Qatar.
Balador’s agreement with ABATS will elevate the customer flow experience to new heights, making the customer journey completely digital through this exclusive representation in Qatar by Ali Bin Ali Technology Solutions.
Balador is an intelligent cloud-based customer flow management tool that takes queuing from physical to virtual. It simply revolutionizes the way businesses provide their services and how they manage their customers’ journey by making queues a thing of the past.
This multi-tenant platform lists service providers, from both the public and private sectors, along with the branch names, services provided, locations, working hours and estimated waiting times based on proximity and availability. This allows the end user to book a ticket for the needed service or appointment without having to call, wait or queue for it; as well as rate their experience through star ratings and or text/voice messages.
All this translates into better time management for the public, avoiding crowding at business locations, and reducing pressure on customer-facing employees, thus increasing efficiency, productivity and customer satisfaction.
The signing of the agreement marked a commitment, from both parties, to cooperate in the field of information technology and digital transformation through the introduction of the Balador platform in Qatar.
The memorandum of understanding was signed on the sidelines of Smart City Expo Doha 2022, which was held on March 29 and 30, by the General Manager of ABATS, Mr. Rami Ammari, and the CEO of Balador, Mr. Mohamed Atout, in the presence of Mr. Mohamed Al Ebrik, the COO of Ali Bin Ali Holding’s ICT Division.
This agreement came in line with Qatar National Vision 2030 for economic transformation and the creation of a sustainable knowledge-based economy. It is also supporting the strategic national objectives of delivering integrated IT services and solutions for smart cities consistent with the vision and directives of His Highness Sheikh Tamim bin Hamad Al Thani, Amir of the State of Qatar.
Balador is a leader in digital technology solutions, applications and customer services, with extensive experience in the Middle East gained over more than 15 years in the field of digital transformation. This unique experience helped it conceive the idea of the electronic platform, Balador, to change the way the service is organized and delivered while managing the customer experience through abolishing the queue completely and making it a thing of the past.