Art and education collide in a new collaboration between Monoprix Qatar and Muna Al-Bader, Qatar’s Art Ambassador at UNESCO, to support Education Above All

Leading the way in sustainability, Monoprix Qatar, a subsidiary of Ali Bin Ali Holding has launched a new recycled tote bag, designed by prominent Qatari artist Muna Al Bader to support Education Above All (EAA). 50% of the sales will be donated to EAA, the global non-profit organization that provides education to children in underserved communities.

Muna Al-Bader, a driving force behind Qatar’s thriving art scene is a self-taught multi-talented artist whose paintings are known for their intricate details and vibrant use of blue in a contemporary manner.

The launch event was held on December 05, 2023 at the Monoprix hypermarket in Doha Festival City. Attendees included Mr. Bruno Pedretti, Store Manager, Monoprix Place Vendome, Muna Al-Bader, and people from Education Above All.

“We are incredibly proud of our partnerships with Muna Al-Bader and EAA, which strive to not only uphold Monoprix’s sustainability cause, but also to extend access to quality education for children worldwide, empowering them to build a brighter future for themselves and their communities.”, said Mr. Sebastian Farhat, COO, Consumer & Hi-Tech Retail, Ali Bin Ali Holding.

Created by FabricAID, a Lebanese social enterprise focused on collecting and sorting clothing donations for reselling in the MENA region, the Monoprix tote bag is made from 60 percent upcycled material that is fumigated and cleaned. This allows to save on using virgin fabrics by optimizing upcycling of clothing that would have otherwise ended up in landfills causing pollution to the earth.

Monoprix’s association with FabricAID will enable 1,900 individuals in marginalized communities to buy clothes at extremely low prices.

Muna Al-Bader, the artist who designed the bag, said, “This is my first time partnering with a retail brand for my artwork, and I’m thrilled to be collaborating with Monoprix Qatar on this meaningful initiative. I believe that art can be a powerful force for good, and I’m honored that my design can help support education for children around the world.”

The Monoprix and Muna Al-Bader recycled tote bag is available now at all Monoprix stores in Qatar. Monoprix’s eco-friendly bag campaigns continue to play a crucial role in supporting various causes, including Qatar Charity and Qatar Cancer Society.