ABA Holding to open first digitally smart Monoprix at Msheireb Downtown Doha

Once again, Ali Bin Ali (ABA) Holding will be instrumental in getting the latest technology for the people of Qatar as they get ready to open the first Monoprix in Qatar with the SMART Retail Solution at Msheireb Downtown Doha (MDD).

The announcement was made on April 2, 2019 during a MoU-signing ceremony attended by officials from Msheireb Properties, the developer of MDD, and ABA Holding. The MoU was signed by Mr. Nabeel Ali Bin Ali, Vice Chairman & EVP of Ali Bin Ali Holding, and Mr. Ali Al-Kuwari, Acting CEO of Msheireb Properties, in the presence of Mr. Sébastien Farhat, Regional General Manager of Monoprix.

The new Monoprix will launch, for the first time in the region, one of the most advanced retail software solutions for an enhanced customer service. In addition to this, the store will provide its famous Concierge and Shop & Go concepts, making the shopping experience for residents and visitors of MDD more convenient and comfortable.

Monoprix Msheireb will offer an extensive organic range of 12,000 items sourced internationally, as well as a new dine-in Qatari-food concept, sushi bar and pasta & pizza corner. The hypermarket will continue to support local initiatives and stock all local Qatari-made products.

Speaking about the collaboration, Mr. Nabeel Ali Bin Ali said: “As a Group, we seek to enhance our long-standing reputation of enriching the local market. It is with this vision that we are introducing the retail software solution exclusively at Monoprix Msheireb, our new store that will be servicing the new heart of Doha. We are very excited and look forward to the launch.”