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iLife Digital, in partnership with Ali Bin Ali Holding, to open first laptop manufacturing facility In Qatar

iLife Digital, A developer for innovative technologies today announced that it has partnered with Qatar’s Prime Technologies to set up a 3000 Sq. meter production facility at Qatar Free Zone – Umm Al Houl; to meet a growing demand for its next-gen stylish and affordable products. Prime Technologies is a subsidiary of Ali Bin Ali Holding, one of the largest conglomerates in Qatar.

The new facility located in Doha, Qatar will feature a state-of-the-art production and R&D facility along with a logistics and customer solutions centre. Production will begin from August 2021; initially manufacturing its award-winning flagship products of Laptops, Desktops and Tablet PCs – with an expected output of approximately 350,000 units annually.

Anshuman Rath, Senior Vice President iLife said, “The effects of the Covid-19 pandemic, which caused large portion of the end users to work and study from home, continue to drive demand for personal computing devices across the region. Due to the ongoing shortage in supply of PC components a large portion of notebook demand remains unfulfilled till date. Consequently the inventory levels in channel remains low across many parts of the region. With the addition of the new manufacturing plant our output would increase by 30~35%.

This new factory demonstrates that we are at the leading edge of innovation. Demand for our products have grown year on year. We will continue to invest and develop quality products, which are both trendy and affordable. We are glad to be associated with Ali Bin Ali Holding’s Prime Technologies – this strategic partnership will help us deliver our commitment to our customers and increase our presence in the region”

Speaking about the partnership Mohammad Imran, General Manager of Prime Technologies said, “We are happy to partner with iLife – it reiterates our commitment towards our customers in offering exceptional products and services. Our association with iLife dates back to 2018 and since then the brand has seen a record growth in the Qatar market. iLife’s innovative and award-winning products, that is designed for budget-smart consumers, coupled with our market network has helped pave the way for the brand’s popularity in the region . The introduction of the manufacturing facility opens a new chapter in our already solid relationship.”

iLife aims to ship its products to the entire Middle East and Africa from the new facility by end of 2021

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Prime Distribution Trading Company signs partnership with I-Life Digital Technology

Introducing yet another innovative tech brand in the Qatar market, Ali Bin Ali Holding’s Prime Distribution and Trading Company ceremoniously announced its partnership with I-Life Digital Technology on August 14, 2018. 

 

In an event held at The Westin Doha Hotel & Spa, US based I-Life Digital Technology signed up Prime Distribution Trading Company as their distributor partner for Qatar.

I-Life also used the occasion to introduce two flagship models – the ultra-slim notebook, ZED AIR 3 and the portable all-in-one PC, ZED PC.

 

Present at the event were Mr. Deepak Bhatia, I-Life’s Global Director for Sales and Marketing, and Mr. Mohammad Imran, Prime Distribution Trading Company’s General Manager. The function was also attended by members of the local media, social media influencers and Prime Distribution and Trading Company’s retail customers.

 

Speaking about the new brand, Mr. Imran said, “We are excited to partner with I-Life for its range of budget smart devices exclusively for the Qatar market. We are confident that I-Life’s product proposition, coupled with Prime Distribution’s unique capabilities to provide the widest range of products seamlessly across the market, will go a long way. 

“I-Life, with its range of affordable products, will cater to the demands of the the consumer and thereby, grow the market.”

 

I-Life is one of the fastest-growing PC companies in the region with a presence across 45 countries in the Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal. The brand addresses first-time buyers, students and price-conscious consumers across the region with its range of tablet PC, ultra-slim notebook, all-in-one PCs, smartphones and smart watches. The introduction of I-Life into the Qatar market by Prime Distribution and Trading Company has opened a new segment of affordable devices in the country.