Taking the concept of hypermarkets in Doha to a new level, Ali Bin Ali Group has opened the world’s largest Monoprix outlet at Doha Festival City.
The renowned French retail chain’s store, which boasts of more than 35,000 high-quality goods spread across its 7,000 sqm location, opened its doors to the public on Friday, April 14.
Revolutionizing the way people shop, Monoprix – ABA’s Supermarket Division – has introduced a concept that creates a variety of dedicated in-store experiences for its clientele. From restaurants, candy stores and clothes to exclusive electronics, kitchen gadgets and organic food items, Monoprix is here to modify your retail experience.
The new Monoprix outlet, the chain’s second in Qatar, is unique in more ways than one. It has an extensive range of locally known brands, including the widest variety of fresh items from local farmers.
Bringing its own French heritage to Qatar, the store also features an authentic French bakery, MCrust, and the impressive ‘La Cave à Fromage’, which is stocked with a wide selection of the finest international cheeses.
The huge crowd that gathered to celebrate the opening was pleasantly surprised by the wide range of dining options offered by the store. Apart from the already- popular Monoprix Fish M Fish, SaladM and MCrust, the new store also has MGrill, MPizzeria and Crepe M Waffles. Prepared with fresh ingredients and cooked right in front of the guests, these restaurants have undoubtedly struck the right chord.
Speaking at the soft opening of the French hypermarket at Doha Festival City, Mr. Sebastien Farhat, Monoprix’s Regional General Manager, said: “We are delighted to announce that our newest and largest outlet is now open. We want the people of Qatar to experience the extraordinary world of Monoprix and enjoy every bit of it. This is not just a supermarket, it is a world of its own where you can shop, eat and relax.”