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Pink for a Purpose: Monoprix Qatar and Qatar Cancer Society Unite to Combat Breast Cancer

Monoprix Qatar, a subsidiary of Ali Bin Ali Holding, partnered with the Qatar Cancer Society to raise awareness about breast cancer during the month of October.

Through a multifaceted approach, Monoprix campaign included the following initiatives:

  • Special white breast cancer awareness bags: Each bag featured a unique QR code that linked to a comprehensive PDF on breast cancer. By simply scanning the code, customers were able to access vital information about the disease and its prevention.
  • Pink bag campaign: Continuing its tradition, Monoprix Qatar also offered stylish pink bags. For every pink bag purchased, 10 QAR was donated to the Qatar Cancer Society, with Monoprix matching the contribution.
  • Special breakfast: A special breakfast at the Monoprix Place Vendome store was held for 20 survivors to honor their journey.
  • An awareness session by a representative from Qatar Cancer Society was also conducted for Monoprix staff, educating them about breast cancer. Female staff members were also given consultation vouchers from Qatar Cancer to encourage them to prioritize their health and undergo regular screenings.
  • In-store promotions also played a pivotal role in raising awareness about breast cancer during the campaign. By strategically placing printed donation QR code table tents provided by the Qatar Cancer Society, customers were able to contribute effortlessly.
  • In addition, eye-catching branding banners were displayed throughout the stores, highlighting the campaign and inspiring action.

“At Monoprix Qatar, we believe in the power of collective action. By joining hands with the Qatar Cancer Society, we were able to amplify our efforts and create a meaningful impact. We are committed to supporting initiatives that promote health and well-being, and we hope to continue our journey of hope in the years to come,” said Mr. Sebastian Farhat, COO, Consumer & Hi-Tech Retail, Ali Bin Ali Holding.

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ABA Holding and Qatar Cancer Society Join Forces for Breast Cancer Awareness Month


Ali Bin Ali Holding, in collaboration with Qatar Cancer Society, launched a significant initiative in support of Breast Cancer Awareness Month. Throughout the month of October 2023, ABA Holding offered vouchers for free medical screening exclusively for its employees, providing an opportunity for early detection and proactive management of breast health.

The “Beat Cancer: Own Your Health” campaign aimed to encourage ABA Holding employees to prioritize their well-being by taking advantage of the valuable opportunity. By offering free breast check-ups, ABA Holding and Qatar Cancer Society aimed to promote early detection, which is crucial for effective treatment and improved outcomes.

Breast cancer remains a prevalent concern worldwide, and October serves as a dedicated time to raise awareness and promote early detection. ABA Holding recognizes the importance of empowering individuals to take control of their health and is committed to providing accessible screening services to its employees.

The initiative reflects ABA Holding’s commitment to the well-being of its employees and the broader community. By partnering with Qatar Cancer Society, ABA Holding demonstrates its dedication to raising awareness, promoting early detection, and supporting individuals in their journey towards better health.

Appointments for the free check-up were available throughout the month of October and November 2023, ensuring ample opportunity for employees to participate.

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Pinktober Was All Smiles for Breast Cancer Awareness at 21 High Street

To support the Qatar Cancer Plan 2023-2026, which aims to ensure that everyone in Qatar has access to accurate information and the highest quality cancer care, 21 High St, the ultimate outdoor shopping destination in Katara, launched a 360-degree photo booth. Visitors took fun and creative pictures and videos to show their support for breast cancer awareness.

The booth was prominently located in 21 High St. and was open from 5pm to 10pm on weekdays and 5pm to 12pm on weekends, starting on Thursday, October 5th and running for two weeks.

Decorated with white flowers and pink ribbon which are universally recognized symbols of breast cancer awareness, the 360-degree photobooth was both eye-catching and meaningful.

“We are proud to partner with Qatar Cancer Society to support their important work,” said Evelyn De Croutte, General Manager, 21 High Street. “Women often have to juggle many different roles, from running the household to working full-time jobs. Therefore, we need to look at our well-being from a 360-degree angle taking into consideration our physical, mental, emotional, social, and spiritual health.”

Shoppers had a lot of fun at the 360-degree photo booth and captured some amazing memories with their friends and family! They were also able to receive their photos and videos via AirDrop or email, and were encouraged to post them on social media using the hashtag #SmileForBreastCancerAwareness to support the fight against breast cancer.

Throughout the month of October, the Qatar Cancer Society is partnering with various organizations across the country to raise awareness.

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Ali Bin Ali Holding celebrates Breast Cancer Awareness Month

Ali Bin Ali (ABA) Holding once again stepped forward to raise awareness and honor October as the Breast Cancer Awareness Month. The ‘SHOW YOU CARE. BE AWARE’ campaign, which is a part of the Group’s CSR endeavor, was aimed at informing the staff about the disease, its prevention, detection and treatment.

Such initiatives are of great importance as, according to statistics, breast cancer is by far the most common cancer in Qatar, accounting for 31 percent of cancer cases in women. It is also the second leading cause of death in women worldwide.

Encouraging wider involvement in the campaign, Ali Bin Ali Holding joined hands with Sheraton Grand Doha Resort & Convention Hotel to host a special Zumba session for the public on October 22. The proceeds from the initiative were donated to Qatar Cancer Society.

The goal of the charity campaign was to help raise awareness of breast cancer and to depict life, fun and energy through Zumbathon. All ABA employees were invited to join the event and their participation was sponsored by Ali Bin Ali Holding.

Organized at the Fitness Center of the hotel, the area was all dressed up in pink to commemorate the occasion. The event received an overwhelming response and was a great success. More than 100 people, including ABA employees, joined the session.

The evening was wrapped-up with an exciting raffle draw where the participants got a chance to win attractive prizes from Sheraton Fitness, Monoprix and Beauty Hive Salon.

 

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Ali Bin Ali Group Stands Together in Honoring October as Breast Cancer Awareness Month

The ABA Group cut across all boundaries and stood together as one family, to honor October as Breast Cancer Awareness Month. As a Group we organized a week-long awareness campaign from October 23 under the title ‘Let’s Do More than Wearing a Ribbon!’

As part of the week-long activities we organized a headlining event at the Head Office, in co-operation with Qatar Cancer Society (QCS). The session was attended by women employees from different departments located in the Head Office as well as ABA family members from Dohatna, ABA Medical, ABA & Partners and Logistics.

QCS gave a detailed and informative presentation about breast cancer and discussed the truth and the myths about the illness. The insightful session was followed by a testimonial by a breast cancer survivor. The inspirational 37-year-old, who was diagnosed with cancer two years ago, shared her emotional journey and victory over cancer. 

Ending the gathering on a positive note, Ali Bin Ali Medical shared a new technological device with all the attendees and explained how it enables people to do breast cancer screening at home – thereby making prevention easier.

In order to engage our entire Group and give everyone equal opportunity to participate, we – along with ABA Medical – took the breast cancer awareness campaign to different divisions, including Travel, Al Danah, International Agencies & Prime Consumer Products, Luxury, ABATS and all ABA offices in Katara Plaza (Monoprix, Hospitality, Fashion, Desert Eye & Sports Gate) through the rest of the week.

The attendees lauded the initiative and said it gave them valuable insight into the critical health issue and would help them take appropriate decisions in future. It is important to remember, this is an ongoing campaign. As the ABA family lets remind ourselves that NOW is time to take action. Let’s do regular self-examinations and contact our doctors if we notice anything unusual.

We would like to thank everyone for their wholehearted participation and extend our gratitude to ABA Medical, Casa Flora, Fauchon and ABA Beverages for lending their precious support and making the campaign so successful.