ABA Holding and Qatar Cancer Society Join Forces for Breast Cancer Awareness Month


Ali Bin Ali Holding, in collaboration with Qatar Cancer Society, launched a significant initiative in support of Breast Cancer Awareness Month. Throughout the month of October 2023, ABA Holding offered vouchers for free medical screening exclusively for its employees, providing an opportunity for early detection and proactive management of breast health.

The “Beat Cancer: Own Your Health” campaign aimed to encourage ABA Holding employees to prioritize their well-being by taking advantage of the valuable opportunity. By offering free breast check-ups, ABA Holding and Qatar Cancer Society aimed to promote early detection, which is crucial for effective treatment and improved outcomes.

Breast cancer remains a prevalent concern worldwide, and October serves as a dedicated time to raise awareness and promote early detection. ABA Holding recognizes the importance of empowering individuals to take control of their health and is committed to providing accessible screening services to its employees.

The initiative reflects ABA Holding’s commitment to the well-being of its employees and the broader community. By partnering with Qatar Cancer Society, ABA Holding demonstrates its dedication to raising awareness, promoting early detection, and supporting individuals in their journey towards better health.

Appointments for the free check-up were available throughout the month of October and November 2023, ensuring ample opportunity for employees to participate.

Qatar Cancer Society recognizes Monoprix Qatar for support to Breast Cancer Awareness Month

Recognizing Monoprix Qatar’s support to the Breast Cancer Awareness Month, Qatar Cancer Society presented the French Hypermarket with a special appreciation trophy. The trophy was officially handed over to Mr. Alice Kumpraewpan, Customer Service Manager of Monoprix Qatar, on October 26, 2022.

True to their vision of supporting the community, Monoprix stores all over Qatar honored October as the Breast Cancer Awareness Month and made sure to pass the message on to their employees as well as customers.

Pink was the flavor of the month at Monoprix Qatar. Female staff in all Monoprix stores and the head office were seen in pink polo shirts along with pink ribbons to show support to the cause and raise awareness. The Monoprix paper shopping bag was also updated with a special design to reflect the campaign.

Monoprix Qatar also used its official social media platform to maximize the campaign’s reach and posted a video about the importance of breast cancer awareness. Monoprix outlets all over Qatar were branded with information about the campaign, including a QR code donation sticker for customers who would like to donate for the noble cause. Furthermore, a total of 1,000 gift boxes were given out to female customers who came to shop in the Monoprix stores.

Speaking about supporting the Breast Cancer Awareness Month campaign, General Manager of Monoprix Qatar Mr. Sébastien Farhat said: “Monoprix is not just a Hypermarket, we are a community and we believe in supporting our people and society. While breast cancer is one of the most common forms of cancer in women, it can also be treated if detected early. It is all about awareness and Monoprix wanted to support Qatar Cancer Society in this noble cause. We took every step possible to reach out to our staff and customers and make this campaign successful.”

 

Ali Bin Ali Holding celebrates Breast Cancer Awareness Month

Ali Bin Ali (ABA) Holding once again stepped forward to raise awareness and honor October as the Breast Cancer Awareness Month. The ‘SHOW YOU CARE. BE AWARE’ campaign, which is a part of the Group’s CSR endeavor, was aimed at informing the staff about the disease, its prevention, detection and treatment.

Such initiatives are of great importance as, according to statistics, breast cancer is by far the most common cancer in Qatar, accounting for 31 percent of cancer cases in women. It is also the second leading cause of death in women worldwide.

Encouraging wider involvement in the campaign, Ali Bin Ali Holding joined hands with Sheraton Grand Doha Resort & Convention Hotel to host a special Zumba session for the public on October 22. The proceeds from the initiative were donated to Qatar Cancer Society.

The goal of the charity campaign was to help raise awareness of breast cancer and to depict life, fun and energy through Zumbathon. All ABA employees were invited to join the event and their participation was sponsored by Ali Bin Ali Holding.

Organized at the Fitness Center of the hotel, the area was all dressed up in pink to commemorate the occasion. The event received an overwhelming response and was a great success. More than 100 people, including ABA employees, joined the session.

The evening was wrapped-up with an exciting raffle draw where the participants got a chance to win attractive prizes from Sheraton Fitness, Monoprix and Beauty Hive Salon.