In another major accomplishment for Ali Bin Ali Group, iSpot – the Apple Premium Reseller (APR) – had the soft opening of its third store in Qatar at Doha Festival City (DFC) on Thursday, May 25.
iSpot is the country’s leading Apple Premium Reseller and earned its popular status by delivering on the promise of the Apple brand.
The iSpot store at DFC is the region’s first-ever APR concept store with a VIP and service area, a separate area where customers can have their products set up, and a unique lighting concept. The store also offers product and service tutorials.
The new store also marks the ninth anniversary of iSpot since it was launched by ABA Group in 2008. Apart from DFC, iSpot APR is currently located at City Center Doha and Ezdan Mall.
Mohamad A. Ebrik, Chief Operating Officer – ABA ICT, who was present at the opening of the new store, said: “iSpot is an optimum place to experience the latest Apple products. Technology, coupled with our customer-centric service, has positioned us at the top. With this new store, we aim to reach out to more people and make the best technology more accessible to the people of Qatar.”
In addition to being housed in some of the country’s best locations to test-drive any Apple product, iSpot delivers support services, installation advice and also offer training and specialist software expertise to give customers confidence in their purchases.
Ali Bin Ali (ABA) Group has once again introduced an international brand to Qatar, this time bringing popular British chocolatier brand Artisan du Chocolat to the country.
The brand celebrated its opening on May 21, 2017 at Mall of Qatar. The outlet is the second of its kind in the Middle East, with the brand already having a popular presence in the Saudi Arabian market.
Present at the opening were Ms. Anne Weyns, co-owner of Artisan du Chocolat; Mr. Philippe Tardieu, General Manager of ABA Group’s Hospitality Division, Ms. Suha G. Shatila, General Manager of ABA Group Marketing; and other ABA and ADC staff members. The Artisan du Chocolat outlet is strategically located near the main gate of Mall of Qatar, giving visitors easy access to its delightful collections.
Speaking at the opening, Mr. Philippe Tardieu said: “We are delighted that we have brought an international favorite like Artisan du Chocolat into the local market and given it a home in Doha. Qatar’s chocolate lovers will really be inspired by the selections at Artisan du Chocolat. We positioned our outlet at The Mall of Qatar because we wanted a perfect location to launch our entry into the market”.
Mr. Tardieu went on to say that he is confident that the Ali Bin Ali Group’s partnership with Artisan du Chocolate will only strengthen and grow in the future.
Artisan du Chocolat follows a time-honoured tradition of processing chocolate from ground beans, before conching and refining them to form the base of their mouth-watering selections. Among the favorites being served at the newly opened outlet are the pearl range and the signature product being Liquid salted caramels. Celebrated chef Gordon Ramsay had once described Artisan du Chocolat as the ‘Bentley of chocolates’, highlighting its exquisite quality.