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ABA Holding participates in a clean-up of Al Zubara Beach

On April 26 2025, Ali Bin Ali employees gathered at Al Zubara Beach in the northern coastline of Qatar for a productive beach clean-up event hosted by Seashore Recycling and Sustainability Company in partnership with Ali Bin Ali Holding. The cleanup also received participation from representatives of Qatar Museums and UNESCO. The event, which occurred on a Saturday morning, witnessed participants work tirelessly to help protect the natural beauty of one of Qatar’s most serene coastal locations.

Al Zubara Beach, as a natural resource, faces the threat of environmental degradation due to pollution that threatens local wildlife and ecosystems. The clean-up event aimed not only to remove debris but also to raise awareness about the importance of preserving and protecting the environment.

With the slogan, “Our Environment, Our Responsibility,” the event focused on the importance of recycling, waste management, and sustainability in maintaining a cleaner, healthier planet. Volunteers collected bags of waste, focusing on both visible debris and smaller, hard-to-reach items that often end up harming marine life. A total of 750kgs of waste including: plastics, carton, mixed scrap, general waste, and wood, were collected. By recycling this amount of waste, humanity saved 124 hours of electricity, 10 gallons of oil, and gallons of water.

Engaging at the clean-up, Ali Bin Ali’s Group Corporate Communications Manager, Mr. Imad Hashim, expressed his enthusiasm for the event, noting that, “Committing to environmental sustainability is at the core of Ali Bin Ali Holding’s mandate in CSR engagements. Such opportunities fusion a drive for partnership and lasting change. This is a wonderful demonstration of community spirit and environmental stewardship.”

Representing the Seashore Recycling, the CEO Mr. Salem Saeed Al Mohannadi, stated that, “We are extremely grateful for the enthusiasm and dedication of everyone who participated today. Together, we can all make a significant impact and inspire others to take action in their own communities.”

This initiative is a reminder that sustainable habits in recycling and waste management are not one-day actions, but lifelong commitments. Through continued education and community engagement, Ali Bin Ali Holding can move towards a future where clean environments are the norm.

Ali Bin Ali Holding thanks everyone for participating and looks forward to future collaborative efforts for a cleaner, greener Qatar.

Catch the action—click to watch: https://www.youtube.com/watch?v=zkXlCiQuin0

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Ali Bin Ali Holding employees gather to clean up Zubarah Beach

Adding to the Group’s efforts to give back to the community, Ali Bin Ali Holding organized a beach clean-up drive at Zubarah Beach on March 18, 2023 to celebrate Global Recycling Day. The campaign, held with the slogan ‘Let’s team up to clean up’, was joined by ABA employees from the Head Office support functions of the Group.

The clean-up drive, organized in partnership with Seashore Recycling and Sustainability, saw the enthusiastic participation of more than 50 employees from across the different departments. The participants started their journey from the ABA Head Office early and reached Zubarah Beach by 8am.

All cleaning equipment, including reusable waste bags, hand gloves and pickers, was provided to the participants who efficiently fanned out across the entire beach to remove plastics and trash. The drive did not only help in achieving a clean beach but also encouraged team-building and cooperation among ABA employees. Overall, it was a very productive Saturday.

Speaking about the ‘Let’s team up to clean up’ campaign, ABA Group Corporate Communications Manager Mr. Imad Hashim said: “On this Global Recycling Day, let us strive to raise awareness on the importance of protecting the environment and educating others on the significance of proper waste management. It starts with you and I by how we control waste in our everyday lives – at home, in our neighborhoods, and in our work places. This campaign is also part of ABA Holding’s effort to support Qatar’s National Vision 2030 of Environmental Development that values the preservation of the natural heritage of Qatar. I thank Seashore Recycling and Sustainability center team and all ABA employees who wholeheartedly joined the drive to make it successful.”