Ali Bin Ali Beauty, the exclusive regional distributor of AYUNA, successfully introduced the Spanish conscious luxury skincare brand to the Qatari market through an exclusive industry launch held at Banyan Tree Doha, La Cigale Musheireb, on 10 February 2026.
Strategic Portfolio Milestone
The launch represents a significant milestone in Ali Bin Ali Beauty’s strategic portfolio development and marks AYUNA’s formal entry into Qatar ahead of a broader GCC rollout. As the division’s first official launch event, it reinforces Ali Bin Ali Beauty’s strategic position within the premium beauty and wellness sector. The launch also reflects the division’s long-term strategy to build a regional platform for scientifically advanced and conscious luxury beauty brands.
Executive Leadership Presence and Industry Engagement
The event was held in the presence of Ms. Begoña Sanjuán, Co-Founder, CEO, and Creative Director of AYUNA – Less is Beauty, alongside Mr. Wadih Antoine Kazan, COO of Ali Bin Ali Holding FMCG Division, and senior leadership from the group. The launch brought together more than 60 industry leaders, media representatives, strategic partners, and key stakeholders, demonstrating strong industry interest and engagement.
A moderated conversation led by OHLALA Magazine highlighted AYUNA’s Less is Beauty philosophy and its distinctive scientific approach to well aging, integrating biotechnology, epigenetics, microbiota science, and aromachology to deliver clinically tested high-performance formulations while maintaining exceptional standards of purity, safety, and sustainability.
Advancing Regional Beauty Leadership
Founded in Spain, AYUNA is internationally recognized for redefining modern beauty through the integration of science, sustainability, and sensorial wellbeing. Its introduction strengthens Ali Bin Ali Beauty’s curated portfolio and reinforces its role as a regional platform for luxury retail, professional spa, hospitality, and wellness channels.
Ali Bin Ali Beauty is establishing its presence across Qatar, the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, and Oman, with a strategic focus on luxury retail, professional spa, hospitality, and wellness channels. The introduction of AYUNA marks the first phase of the division’s regional growth journey, with further activations and partnerships planned across key GCC markets.