Ali Bin Ali Beverages, the sole manufacturer of Pepsi products in Qatar, has signed an agreement with Estithmar Holding to become the exclusive soft drink and water partner of Lusail Winter Wonderland. The newly realized partnership between the two entities will bridge the gap between supplier and buyer by providing direct access to Pepsi’s quality products, assuring reliability of supplied products, and ensuring a continuous supply of products.
Speaking during the signage, Mr. Marc Karam, the General Manager of Ali Bin Ali Beverages, shared ABA Beverages’ enthusiasm for the new arrangement between the two companies. “We are delighted to partner with Estithmar Holding for Lusail Winter Wonderland, the world-class creator of moments together and memories forever, who are bringing unique magical family experiences to Qatar. There is no better match for us than Lusail Winter Wonderland. We will, together, further contribute to the billion smiles a day PepsiCo puts on the faces of consumers worldwide with our wide range of snacks and beverages, as well as the amazing rides and activities found on Al Maha Island,” Mr. Karam stated.
Mr. Karam pointed that the new development was important in realizing Qatar’s Vision 2030 of promoting sustainability through environmentally responsible choices such as using recycled PET Aquafina water bottles, which ABA Beverages produces.
At the formalization of the contract, Mr. Henrik Christiansen, the Chief Executive Officer of Estithmar Holding, explained that the addition of Pepsi as one of the theme park sponsors further enhances the visitor experience in ensuring that a range of Pepsi products are available across the park for visitors to enjoy during their visit. “We are pleased to welcome Pepsi as our exclusive soft drink partner of Lusail Winter Wonderland. The unique attraction has become a must-visit spot and the place to be for families and communities in Qatar. Ultimately, our aim is to contribute to a lasting legacy in support of the national strategy for tourism in Qatar.”
Lusail Winter Wonderland is the latest entertainment hotspot located on Al Maha Island. The exceptional theme park by Estithmar Ventures, a subsidiary of Estithmar Holding, collaborates with international brands to bring unique experience to Qatar. The 100,000-square-metre state-of-the-art theme park features exciting branded amusement rides such as Ooredoo 5G Rollercoaster, a giant 53-meter Ferris Wheel named Ain QNB, the first outdoor Ice Rink in the region – Tazaloj Al Rayan, the Doha Bank View, the Qatar Airways Festive Forest in addition to the Snow Slope, Arctic Splash, Snow Rockets, Octo-Jet and more. Lusail Winter Wonderland offers an array of entertainment concepts and fun-filled activities that are age appropriate for various groups – children, teenagers, adults and families.