Posted on

ABA Beverages recognized for its outstanding quality and food safety achievement


ABA Beverages, the leading player in the bottling industry in the State of Qatar, announced on August 29, 2023 that it had been honored with the prestigious Gold – Quality Excellence Award from PepsiCo International for the 2022 Annual Quality Excellence Awards. The award was in recognition of ABA Beverages’ achievement in scoring at the highest levels on the international Quality and Food Safety scale.

Receiving the Gold – Quality Excellence Award, the General Manager of ABA Beverages, Mr. Marc Karam, together with other members of the management team, explained that this achievement was the result of a sustained and passionate commitment to ambitious quality and food safety targets the team set themselves over the last few years.

“ABA Beverages has recently been achieving Silver Rating Award, almost every year. This is a significant achievement for a 43-year-old plant. We earned the Gold Standard Award after 18 years waiting, since ABA Beverages won it last. I have no doubt that this winning team is able to sustain the Blue Rating in Quality and Food Safety in the coming year as well, and by doing so, earning the Gold Standard Award again,” noted Mr. Karam.

Every year, PepsiCo International gives special recognition to bottling companies worldwide that have impeccable ratings on Quality and Food Safety Standards. In this process, Pepsi picks up market samples, every month, through a third party certified operator. These samples are tested at Pepsi labs in Ireland and China. Based on the test results versus standard requirements, Pepsi then categorizes the results with color codes; the highest being Blue, followed by Green, Orange and Red. Blue has the highest rating parameter of 100%, which ABA Beverages attained in 2022.

Apart from this, the bottling companies undergo impromptu Quality and Food Safety Audit, conducted by AIB International, a third party Audit Company appointed by PepsiCo International. Out of a maximum score of 1,000 points, ABA Beverages scored 925 points in the same year to win the Gold – Quality Excellence Award.

The Gold – Quality Excellence Award is only awarded to companies that have excelled in both the AIB Audit and achieved the BLUE code in the monthly sampling. Other ratings include the Silver and Bronze awards. For perspective, out of a total of more than 260 bottling sites in Africa, Middle East and Asia, only 20 were awarded the Gold distinction for year 2022.

ABA Beverages will continue to strive for excellence and ensure the highest quality production in its state-of-the-art factory whilst sparing no effort to achieve the environmental sustainability goals and contributing to the circular economy in Qatar.

Posted on

Dohatna, PDTC and ABA Beverages sponsor 15th Amir Cup volleyball tournament

Upholding the Group’s long-standing commitment to sporting activities, Ali Bin Ali Holding’s Dohatna Innovative Distribution, Prime Distribution Trading Company (PDTC) and Ali Bin Ali Beverages came forward to support the 15th Amir Cup volleyball tournament organized by Qatar Volleyball Association (QVA).

 Leaders in Qatar’s electronics market, Dohatna and PDTC supported QVA with high-tech gadgets, including laptops, tablets, smartwatches, smartphones, powerbanks and earbuds from top brands like Motorola, Samsung, iLife, Cellularline and Aukey. Ali Bin Ali Beverages, on the other hand, supplied Aquafina water, Pepsi and Gatorade.

The tournament culminated with a nail-biting final match and Al Rayyan clinched the 15th Amir Cup volleyball tournament title after outclassing Al Arabi in straight games in the final at Ladies Sports Hall, Aspire Zone, on May 6, 2023.   

 Qatar Olympic Committee (QOC) President HE Sheikh Joaan bin Hamad Al Thani crowned the winners, who also received a purse of QR500, 000 as prize money. Al Arabi pocketed QR250, 000 as the runners-up.

 Speaking about being a sponsor for the event, General Manager of ABA Beverages Mr. Marc Karam said: “The Amir Cup volleyball tournament is one of the most important sporting events in the country and we are glad to be a part of such a prestigious event. This partnership also supports our vision of bringing people together through the power of sports.”

 Reiterating the importance of the event, Division Manager of PDTC Mr. Mohamed Anis said: “It’s an honor to partner with QVA, supporting the volleyball community while bolstering the sporting culture in the country.”

Posted on

ABA Beverages becomes the exclusive soft drink & water partner for Lusail Winter Wonderland

Ali Bin Ali Beverages, the sole manufacturer of Pepsi products in Qatar, has signed an agreement with Estithmar Holding to become the exclusive soft drink and water partner of Lusail Winter Wonderland. The newly realized partnership between the two entities will bridge the gap between supplier and buyer by providing direct access to Pepsi’s quality products, assuring reliability of supplied products, and ensuring a continuous supply of products.

Speaking during the signage, Mr. Marc Karam, the General Manager of Ali Bin Ali Beverages, shared ABA Beverages’ enthusiasm for the new arrangement between the two companies. “We are delighted to partner with Estithmar Holding for Lusail Winter Wonderland, the world-class creator of moments together and memories forever, who are bringing unique magical family experiences to Qatar. There is no better match for us than Lusail Winter Wonderland. We will, together, further contribute to the billion smiles a day PepsiCo puts on the faces of consumers worldwide with our wide range of snacks and beverages, as well as the amazing rides and activities found on Al Maha Island,” Mr. Karam stated.

Mr. Karam pointed that the new development was important in realizing Qatar’s Vision 2030 of promoting sustainability through environmentally responsible choices such as using recycled PET Aquafina water bottles, which ABA Beverages produces.

At the formalization of the contract, Mr. Henrik Christiansen, the Chief Executive Officer of Estithmar Holding, explained that the addition of Pepsi as one of the theme park sponsors further enhances the visitor experience in ensuring that a range of Pepsi products are available across the park for visitors to enjoy during their visit. “We are pleased to welcome Pepsi as our exclusive soft drink partner of Lusail Winter Wonderland. The unique attraction has become a must-visit spot and the place to be for families and communities in Qatar. Ultimately, our aim is to contribute to a lasting legacy in support of the national strategy for tourism in Qatar.”

Lusail Winter Wonderland is the latest entertainment hotspot located on Al Maha Island. The exceptional theme park by Estithmar Ventures, a subsidiary of Estithmar Holding, collaborates with international brands to bring unique experience to Qatar. The 100,000-square-metre state-of-the-art theme park features exciting branded amusement rides such as Ooredoo 5G Rollercoaster, a giant 53-meter Ferris Wheel named Ain QNB, the first outdoor Ice Rink in the region – Tazaloj Al Rayan, the Doha Bank View, the Qatar Airways Festive Forest in addition to the Snow Slope, Arctic Splash, Snow Rockets, Octo-Jet and more. Lusail Winter Wonderland offers an array of entertainment concepts and fun-filled activities that are age appropriate for various groups – children, teenagers, adults and families.

Posted on

Ali Bin Ali Beverages and PepsiCo launch 100% recycled Aquafina plastic bottles

In an exclusive event launch on 27th October 2022, PepsiCo and Ali Bin Ali Beverages, with the support of the Government of the State of Qatar, launched the new Aquafina 100% recycled plastic bottles for the first time in Qatar and the Gulf Cooperation Council (GCC). The launch, held at the Ali Bin Ali Beverages production plant in Doha, Qatar, was graced by the attendance of Eng. Youssef Al Emadi representing the Minister of Commerce and Industry, and Eng. Hussain Saad Al Kubaisi representing the Minister of Environment and Climate Change.

Special attendance was made by the Vice Chairman and Executive Vice President of Ali Bin Ali Holding, Mr. Nabeel Ali Bin Ali; CEO Africa, Middle East and South Asia at PepsiCo, Mr. Eugene Willemsen; and PepsiCo CEO for the Middle East, Mr. Aamer Sheikh. In addition, other key personnel from PepsiCo and Ali Bin Ali Beverages, as well as other stakeholders from across the region including the media, attended the event.

The launch of the Aquafina 100% recycled bottles came at a momentous time when PepsiCo. and Ali Bin Ali Holding were marking their 60th anniversary of partnership.

In an interview session with the media, Mr. Sheikh pointed that PepsiCo’s vision aims to make the world a place where packaging never becomes a waste. “To achieve its vision, last year, PepsiCo launched pep+ (PepsiCo Positive) a strategic end-to-end transformation that puts sustainability and human capital at the center of how the company creates value and growth by operating within planetary boundaries and inspiring positive change for planet and people,” he stated.

The launch is also an important milestone that sees the private sector contribute to Qatar’s Vision 2030 and the UN Sustainable Development Goals of a sustainable and greener planet. In his speech, the General Manager of Ali Bin Ali Beverages, Mr. Marc Karam, pointed that, “Anything we do to protect our environment is a move towards a more sustainable model, thereby contributing to the Qatar 2030 Vision which is all about sustainability, recyclability, living a better life in our footprint, whether its carbon footprint, plastic, and so forth. This is only a small step with big impact; there are so many other things that we can do more in terms of sustainability. But for us as a leading industry, it is important that we contribute to a more sustainable future in our own field. In fact, we reuse, recycle, and we reduce, that’s how we do it.”

At the end of the meeting, guests were invited to a plant tour where they saw the first run of the product, ahead of the in-market launch. The launch is also a key move in addressing one of the challenges affecting humanity today – environmental degradation. Through it, the brand embraces greener means of manufacturing its products thereby acting on climate change.

The new packaging will launch with the 330ml and 500ml Aquafina bottles.