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Ali Bin Ali & Partners and Colgate-Palmolive mark key partnership milestone

Ali Bin Ali & Partners marked an important partnership milestone with Colgate-Palmolive during a goal alignment meeting held on 15 December 2025 at the Crowne Plaza Hotel, Qatar. The meeting brought together senior leaders and teams from both organizations to recognize achievements, strengthen collaboration, and align on future priorities.

During the event, Ali Bin Ali & Partners was presented with a memento in recognition of achieving the highest market share among the Top 3 customers in Qatar for 2025. The session also focused on aligning priorities for 2026, with discussions centered on key initiatives and strategies aimed at sustaining market share while driving innovation in a highly competitive retail environment.

The achievement reflects the strong engagement and collaboration between both teams, with special recognition given to the Ali Bin Ali & Partners team for their continued commitment, teamwork, and execution excellence. Under the leadership of Mr. Ghassan Aibef, General Manager, the success highlights a collective team effort in maintaining leadership in the oral care category despite ongoing market challenges.

Looking ahead, both teams emphasized growth driven by innovation, e-commerce expansion, and data-driven strategies to respond to evolving market dynamics in 2026. The teams reaffirmed their commitment to executing the right plans and strengthening the partnership to ensure sustainable growth.

Commenting on the partnership, Alek Penbeyan, General Manager of Colgate-Palmolive Gulf States, stated: “Ali Bin Ali & Partners is one of the strongest partners in the Gulf, and we are proud to have achieved the highest oral care market share in the region together. Ali Bin Ali & Partners continues to be a role-model team in best practices, driven by passion, strong engagement, and a determination to sustain growth.”

The meeting concluded with a shared commitment to taking the partnership to the next level and continuing to drive success together.

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Ali Bin Ali Marathon Group charges into Samriya Challenge 2025 with unstoppable spirit

Once again, the Ali Bin Ali Marathon Group demonstrated its strong commitment to health, teamwork, and community by taking part in the Samriya Challenge 2025 – 3rd Edition.

The event welcomed runners to a stunning venue set amid lush greenery, wildlife, and a tranquil farm environment. Renowned as both a heritage and nature destination, the area features peacocks, oryx, and expansive date farms, offering participants a truly scenic racing experience. The race combines the spirit of competition with the beauty of nature.

On Friday, November 14, 2025, a dedicated team of 13 runners from the Ali Bin Ali Marathon Group took on the challenge. Competing alongside more than 200 enthusiastic participants, the event became a celebration of endurance, determination, and personal achievement. Notably, eight ABA runners secured podium finishes, reflecting the group’s strong preparation and performance.

Outstanding Results achieved by the ABA Marathon Group:

60 minutes Veteran Category:

  • Khalid El Khatouri from the Market Hall secured 2nd place in the men’s division;  while Agnieszka Siodmak from the Legal Department claimed 2nd place and Daisy Fuentes from Galeries Lafayette finished 3rd in the women’s division.

60 minutes Master Category:

  • Mohammed Alikhan (Feros) secured 2nd place, and Varun Prabhu finished 3rd in the men’s division, both from Ali Bin Ali and Partners. Varun Prabhu earned his first podium finish as a result of consistent training and dedication.
  • Chrisabel Relampagos (International Agencies) secured 2nd place in the women’s divison.

30 minutes Open Category:

  • Daniela Padilla (ABA Hospitality) claimed 1st place in the women’s division, while  Abdul Mukwaya (the Market Hall) secured 2nd place in the men’s division.

Guided by passion, teamwork, and determination, the Ali Bin Ali Marathon Group continues to set a strong example within ABA Holding, while promoting an active and healthy lifestyle.

Following consistent performances across multiple events, the group has established itself as one of Qatar’s leading local running clubs. Beyond competition, the Ali Bin Ali Marathon Group represents a supportive community that values discipline, well-being, and personal growth.

The group conducts regular training sessions every Tuesday at 5:00 am at Doha Beach Club, welcoming colleagues interested in improving fitness and embracing an active lifestyle.

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ABAP gets active: celebrating teamwork and well-being on Qatar’s National Sports Day

Inspired by the spirit of Qatar National Sports Day, Ali Bin Ali and Partners (ABAP) hosted a Sports Day event at Hamilton International School, bringing together 185 employees for a day of fun, fitness, and team building.

The event, held under the leadership of General Manager Ghassan Aibef was a huge success. Featuring various activities designed to encourage participation the event left participants exhilarated and connected. The energy was contagious.

“I am thrilled with the turnout and enthusiasm displayed by our team at the Sports Day. Exercise and sports not only change your body, but also your mind, attitude, and mood. This aligns perfectly with Qatar’s National Sports Day celebrations, which highlight the vital role sports play in shaping individuals and societies.” said Mr. Aibef.

People had a lot of fun playing different sports at the event. Football matches saw teams strategize and execute plays, showcasing their agility and coordination. On the basketball court, players dribbled, passed, and shot with impressive skill. Meanwhile, the tug-of-war displayed raw strength and teamwork as individuals worked together to pull the rope the furthest.

Everyone cheered and laughed as they enjoyed the friendly competition. The event concluded with attendees enjoying a delicious lunch of pre-packaged set boxes, followed by the awarding of the sports winners.

Beyond the scoreboards and cheers, the ABAP Sports Day served as a strong reminder of the importance of a healthy and engaged workforce. It was a day where colleagues pushed each other to their limits and celebrated each other’s victories.

In the spirit of true sportsmanship, ABAP conducted this event to encourage sports as an active lifestyle amongst our employees which actually fosters better teamwork and employee engagement which proved that success is sweeter when shared.