Further strengthening their long-standing partnership, Ali Bin Ali Holding’s Dohatna Innovative Distribution and Samsung Gulf Electronics joined hands to inaugurate an immersive experiential store in Doha’s Katara Cultural Village. Dohatna is the official partner of Samsung Mobile in Qatar.
Located in 21 High st – the ultimate outdoor shopping destination in Qatar, the new store is strategically positioned right opposite the main entrance of Galeries Lafayette Doha. It offers an exclusive space for visitors who wish to see all that is new and innovative in Mobiles, TVs, Home Appliances and Monitors.
The opening ceremony was attended by Mr. Adel Ali Bin Ali, Chairman & President of Ali Bin Ali Holding, HE Lee Joon-Ho The ambassador of the Republic of Korea to Qatar, Mr. Doohee Lee, President of Samsung Gulf Electronics, Ali Bin Ali Holding’s Business Head for Consumer Electronics Retail and Distribution Mr. Ganesh Mithra Parthajee and other top officials from Ali Bin Ali Holding and Samsung Qatar team.
The showroom brings a unique design element to tell Samsung’s product story across a highly immersive customer journey, which intuitively, brings visitors closer to the product depending on individual taste and preferences. The approach was one of seamlessness so that visitors may be guided by their personal needs and even explore opportunities of personalization, from the design to the very software display.
Across the store, customers get to see the latest innovations of Samsung Galaxy Mobiles & Wearables portfolio. Its highly ambitious products offering will exhibit the latest Galaxy S Series, including the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, marking a new era of Samsung Galaxy’s ultimate premium phone.
Softened by wooden slats, greenery and elegant accessories, The Frame and The Serif, both part of Samsung’s Lifestyle TV line-up, are showcased on a separate wall to help customers re-imagine their living rooms.
A must-see for visitors is the dedicated SmartThings space, featuring multiple day-to-day scenarios of connected device experiences, such as Gaming and Work from Home. In addition, customers can see up-close and personal Samsung’s latest home appliances, including The Air Dresser, Bespoke Jet, and Bespoke Refrigerators.