Timeless Elegance arrives: Roger Dubuis Boutique opens at Villaggio Mall, courtesy of ABA Luxury

Ali Bin Ali Luxury and Roger Dubuis, united by a long-standing legacy, proudly present the first Roger Dubuis Boutique in Qatar. Located in Villaggio Mall, conveniently near Gate 7, this art gallery-inspired space invites customers to experience Swiss craftsmanship like never before.

Roger Dubuis is the inventor of Hyper Horology™. Dedicated to their quest for uniqueness, Roger Dubuis Watches are known to surpass the norm. With highly admired complications and innovative mechanisms, the brand is very much coveted.

To mark the opening, a special ribbon-cutting ceremony was held, attracting local dignitaries, media, and social media influencers in the presence of senior members from Ali Bin Ali Luxury and Roger Dubuis.

To celebrate Roger Dubuis’ game-changing spirit, two different spaces have been created in the boutique, providing the ultimate experience for clients to discover the Maison and its timepieces.

The main area stuns with sleek shapes and sharp lines, punctuated by Roger Dubuis’ signature elements. The iconic astral star, Mr. Dubuis’ personal favorite, shines from the central wall, echoing its presence in the Excalibur collection. A high counter crafted from concrete and gleaming chrome stands proud in the center, encircled by inviting high chairs.

Clients at the new boutique can explore the four distinct collections that define the Maison: the iconic Excalibur, a testament to exceptional mechanics and aesthetics; the Excalibur Spider, for those who crave the thrill of life’s fast lane; the hyper-exclusive Knights of the Round Table Métiers d’Art pieces, where watchmaking meets artistic mastery; and the Hyper-Watches, which are daring expressions of high complications and bold design.

Roger Dubuis at Villagio Mall is open from 9 am to 11 pm, Saturday to Thursday, and from 9 am to 11 am and 1 pm to 11 pm on Fridays.

Turkish superstar Burak Özçivit becomes the face of Ali Bin Ali Luxury and Ali Bin Ai Fashion

Elevating the glamour level of the brands, Ali Bin Ali (ABA) Luxury and Fashion have introduced famous Turkish model and actor Burak Özçivit as their brand ambassador. The big announcement was made by the Vice-Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali on February 21 at the Doha Jewellery & Watches Exhibition (DJWE) 2023. Also present at the event was CEO of Swiss luxury watch brand Purnell, Mr. Maurizio Mazzocchi.

The flamboyant actor has signed the agreement with ABA Luxury and Fashion making him the face of the brands for the entire Gulf region, for the next four years. During this period, Purnell will be the official watch brand worn by Burak. The Swiss watchmaking maison is one of the most popular brands under ABA Luxury’s portfolio.

Burak Özçivit, who has a large fanbase across the region and even globally, is also a supermodel and the face of many European brands. He was chosen the ‘Top Model of Turkey’ and later picked as the second ‘Best Model of The World’. Since his debut in the acting industry in 2003, he has featured in multiple TV shows and films, gaining international fame.

The superstar will now be the brand ambassador of ABA Luxury and Fashion, exclusively participating in various campaign activities. This partnership will unfold a new burst of positive synergies for the ABA Brands who have always carved innovative ways of appealing to the heart of clients.

Speaking about the exclusive agreement, Mr. Nabeel Ali Bin Ali said: “We are happy and proud to welcome Burak Özçivit into the Ali Bin Ali family. Just like our brand, the actor has a strong sense of individuality, which is enough to make this collaboration exceptional. Wishing him all the best for the coming four years and looking forward to seeing him represent Ali Bin Ali Luxury and Fashion.”

Expressing his excitement about the partnership, Burak said: “I am very happy to become the ambassador for ABA Luxury and ABA Fashion. I hope our collaboration helps us reach the entire Middle East and the entire world.”