Team ABAP wins 15th ABA Cricket Tournament

Continuing with its tradition, Ali Bin Ali Group recently organized the 15th edition of the ABA Cricket Tournament. The event, through which ABA Group upheld its continued commitment to sports, was won by Ali Bin Ali & Partners – CAG Team, while the IA/PCP-1 Team finished runners-up in the tournament.


This year, the ABA Cricket Tournament was held at the Old Ideal Indian School Ground on January 4 and 5. More than 200 enthusiastic ABA employees and their families supported and enjoyed the exciting display of skills on the pitch.


Mr. Sampath Balaji, GM Finance – FMCG; Mr. Mohammad Imran, GM Dohatna/Prime Distribution; and Mr. Viji Kurien, GM – IA, were present at the game to encourage the participants.


Twelve teams from across ABA Group, viz, Dohatna/Prime Distribution (2 teams), IA/PCP (2 teams), ABAP-FMCG, ABA-HO, ABAP-CAG, ABATS, ABA Beverage (Pepsi), Al Danah, Monoprix, and ABA Logistics participated in the tournament. 


After a thrilling semi-final against the Logistics team, which went to the ‘Super Over’, the ABAP – CAG Team emerged victorious. The Man of the Series award was bagged by Mr. Anil John for his great batting skills, while the Man of the Match honor went to Mr. Suhas Sainudheen Vakattayil for his unbeaten 63 runs in the final against IA/PCP-1, both representing the ABAP-CAG team.


Speaking about the event, Mr. Imran said: “It is always a pleasure to see such a display of sporting skills. We are all lucky to be part of an organization that encourages sporting activities. The excitement generated by the cricket tournament was felt by the fans and spectators who attended the event. The teams ensured that the fun atmosphere was matched by some quality cricket on the field.”


Many congratulations to Team ABAP!

ABA Group organizes CRM introductory session

In line with its continued efforts to match global industry standards and make the business process smart and efficient, Ali Bin Ali Group organized the Customer Relationship Management (CRM) introductory session for selected employees on April 25 and 26.

A CRM system is a business tool that allows an entity to manage information pertaining to all customers, partners and prospects in one place.

The two-day session at Crowne Plaza Doha was conducted by the Oracle team, which would be implementing the system for the Group. More than 50 people attended the session each day, including ABA Group COOs, General Managers, and selected marketing & sales executives from all divisions of ABA Group.

The first day of the session focused on the topic, ‘Sales Force Automation and Omni-Channel Customer Service’, with solutions for sales and customer service being discussed. There was also a segment where strategic recommendations and the next steps were deliberated upon. The day’s proceedings concluded with dinner for all the participants.

The topic for the second day was ‘Marketing Orchestration and Social Media Platforms Management’, and the discussions revolved mostly around techniques of modern marketing. The Oracle team elaborately explained how using the CRM platform would make marketing more personalized and customer-specific.

Speaking about the event, Ms. Suha G. Shatila – General Manager – ABA Group Marketing, said: “We are very glad to have launched the CRM project with the Luxury Division of Ali Bin Ali Group, to be followed by the remaining divisions of the Company. I am very sure that once implemented, the CRM will elevate the sales & services potential of the Group manifold.”