Ali Bin Ali Fashion announces the opening of MACH & MACH pop-up at Place Vendôme Mall


Ali Bin Ali Fashion has announced the inauguration of the new MACH & MACH pop-up store at Place Vendôme Mall in Doha, Qatar on November 1, 2023. Although MACH & MACH was previously available at Ali Bin Ali’s Galeries Lafayette – Doha, this new standalone store marks the brand’s first independent boutique in Qatar. This significant achievement was made possible through an exclusive partnership between ABA Fashion and MACH & MACH, strengthening the brand’s presence in the region. With this new venture, ABA Fashion aims to infuse a sense of sophistication and glamour into Doha’s fashion landscape.

The brand was established in 2012 by sisters Nina and Gvantsa Macharashvili, and since then, they have consistently released seasonal collections. MACH & MACH’s global recognition has soared, captivating renowned celebrities across the world. With a contemporary and confident presence in the realm of fashion, MACH & MACH collections are known for their bold, edgy, and fresh designs, coupled with a playful spirit. The brand masterfully brings forth Georgian creativity and inspiration while manufacturing all its products in Italy. Each piece, often featuring signature shiny crystal details, is meticulously crafted to create a captivating appearance. One of their signature designs includes a high-heeled pump embellished with a cascading crystal bow, embodying the brand’s enchanting fairytale-inspired aesthetic.

The MACH & MACH pop-up store at Place Vendôme Mall offers an immersive shopping experience, showcasing the brand’s exquisite collection and granting fashion enthusiasts an opportunity to explore and indulge in their distinctive designs.

For further information on MACH & MACH and their latest collections, please visit the new MACH & MACH pop-up store located in the luxury section, ground floor at Place Vendôme Mall.

Turkish superstar Burak Özçivit becomes the face of Ali Bin Ali Luxury and Ali Bin Ai Fashion

Elevating the glamour level of the brands, Ali Bin Ali (ABA) Luxury and Fashion have introduced famous Turkish model and actor Burak Özçivit as their brand ambassador. The big announcement was made by the Vice-Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali on February 21 at the Doha Jewellery & Watches Exhibition (DJWE) 2023. Also present at the event was CEO of Swiss luxury watch brand Purnell, Mr. Maurizio Mazzocchi.

The flamboyant actor has signed the agreement with ABA Luxury and Fashion making him the face of the brands for the entire Gulf region, for the next four years. During this period, Purnell will be the official watch brand worn by Burak. The Swiss watchmaking maison is one of the most popular brands under ABA Luxury’s portfolio.

Burak Özçivit, who has a large fanbase across the region and even globally, is also a supermodel and the face of many European brands. He was chosen the ‘Top Model of Turkey’ and later picked as the second ‘Best Model of The World’. Since his debut in the acting industry in 2003, he has featured in multiple TV shows and films, gaining international fame.

The superstar will now be the brand ambassador of ABA Luxury and Fashion, exclusively participating in various campaign activities. This partnership will unfold a new burst of positive synergies for the ABA Brands who have always carved innovative ways of appealing to the heart of clients.

Speaking about the exclusive agreement, Mr. Nabeel Ali Bin Ali said: “We are happy and proud to welcome Burak Özçivit into the Ali Bin Ali family. Just like our brand, the actor has a strong sense of individuality, which is enough to make this collaboration exceptional. Wishing him all the best for the coming four years and looking forward to seeing him represent Ali Bin Ali Luxury and Fashion.”

Expressing his excitement about the partnership, Burak said: “I am very happy to become the ambassador for ABA Luxury and ABA Fashion. I hope our collaboration helps us reach the entire Middle East and the entire world.”