In a heartfelt show of unity and compassion, Ali Bin Ali’s International Agencies (IA) and Prime Consumer Products (PCP) companies hosted a breast cancer awareness session on October 16, 2025, in the IA and PCP offices in Al Meseelah, Qatar. The event brought together 34 female employees who proudly wore pink, symbolizing solidarity with those affected by breast cancer and a shared commitment to promoting women’s health and wellbeing.

The session aimed to educate, empower, and inspire by sharing vital information on breast cancer; from key data and statistics to common myths and facts, as well as practical tips for early detection and self-care. Participants engaged in interactive discussions and mini-games, including an online quiz designed to help differentiate between myths and facts about breast cancer.

Adding a warm and celebratory touch, the General Manager of IA and PCP, Mr. George El Hajj, joined the gathering after the session to cut the cake, a gesture of unity and shared strength. Each participant received a mini gift bag as a token of appreciation for their active participation and support.

This meaningful initiative transcended the symbolic act of wearing pink; it fostered open conversations about women’s health, encouraged regular check-ups, and reminded everyone that early detection can save lives.

Together, IA and PCP continue to stand strong in spreading awareness, hope, and empowerment, proving that collective action truly makes a difference.