Ali Bin Ali’s Qatar Quality Products (QQP) recently reaffirmed its leadership in the FMCG sector by securing two prestigious honors at the Mondelēz Awards ceremony held in Dubai. The company was recognized for its outstanding market execution and commercial performance, earning the titles of Top Perfect Store Partner and Best Traditional Trade Performance for CY2025.

The awards ceremony, held on January 8, 2026, brought together Mondelēz International’s regional distributors, celebrating partners who demonstrated exceptional commitment to execution excellence, distribution strength, and sustainable growth. QQP’s recognition highlighted its ability to consistently deliver strong results across traditional trade channels while maintaining the highest standards of in-store execution.

Further, the achievements reflected QQP’s disciplined go-to-market strategy, deep-rooted partnerships with key retailers, and relentless focus on product availability and visibility. By combining operational excellence with a customer-centric approach, the company continues to set benchmarks for performance in a highly competitive FMCG landscape.

Commenting on the achievement, the Division Manager of QQP, Ms. Yvanne Saliba, said, “These awards are a powerful validation of our team’s hard work and unwavering commitment to excellence. Being recognized by Mondelēz International reinforces our belief that strong partnerships, combined with executional discipline, drive sustainable success.”

Beyond commercial success, the recognition underscores QQP’s long-term vision of building scalable, sustainable distribution models that support both brand growth and retail partner success. The company’s performance continues to be driven by its people, whose dedication and agility enable QQP to adapt and excel in an evolving FMCG environment.

As QQP celebrates this milestone, the achievement serves as motivation to continue raising the bar. The awards mark a proud moment for the organization and reinforce its commitment to delivering excellence at every level of the value chain.