Introducing yet another innovative tech brand in the Qatar market, Ali Bin Ali Holding’s Prime Distribution and Trading Company ceremoniously announced its partnership with I-Life Digital Technology on August 14, 2018. 

In an event held at The Westin Doha Hotel & Spa, US based I-Life Digital Technology signed up Prime Distribution Trading Company as their distributor partner for Qatar.

I-Life also used the occasion to introduce two flagship models – the ultra-slim notebook, ZED AIR 3 and the portable all-in-one PC, ZED PC.

Present at the event were Mr. Deepak Bhatia, I-Life’s Global Director for Sales and Marketing, and Mr. Mohammad Imran, Prime Distribution Trading Company’s General Manager. The function was also attended by members of the local media, social media influencers and Prime Distribution and Trading Company’s retail customers.

Speaking about the new brand, Mr. Imran said, “We are excited to partner with I-Life for its range of budget smart devices exclusively for the Qatar market. We are confident that I-Life’s product proposition, coupled with Prime Distribution’s unique capabilities to provide the widest range of products seamlessly across the market, will go a long way. 

“I-Life, with its range of affordable products, will cater to the demands of the the consumer and thereby, grow the market.”

I-Life is one of the fastest-growing PC companies in the region with a presence across 45 countries in the Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal. The brand addresses first-time buyers, students and price-conscious consumers across the region with its range of tablet PC, ultra-slim notebook, all-in-one PCs, smartphones and smart watches. The introduction of I-Life into the Qatar market by Prime Distribution and Trading Company has opened a new segment of affordable devices in the country.