Prime Distribution Trading Company (PDTC) hosted an official meeting with the Goui brand on December 14, 2025, marking an important step in reinforcing the strategic partnership between both parties. The meeting formed part of a brand visit aimed at aligning on the current market position of Goui and discussing the brand’s future direction in Qatar.

The meeting was attended by representatives from both organizations. From ABA Holding, the attendees were Mrs. Layal Nabeel Ali Bin Ali of ABA Holding; Mr. Sebastien Farhat, COO for Consumer & Hi-Tech Retail; Mr. Azhar Baksh, Senior Division Manager; and Ms. Shaba Panwala, Accessories Supervisor. Goui was represented by Mr. Abdullah Basheer Al Rashidy, Chief Executive Officer and Mr. Moyad, Head of Sales.

The discussions focused on market performance, growth opportunities, and the strategic way forward for the brand within the retail environment. The visit aimed to bring awareness among internal and external stakeholders about the strategic partnership between PDTC and Goui, while highlighting the brand’s expanded presence and momentum in the market.

The meeting concluded with a shared commitment to strengthening collaboration and driving sustainable growth together.