On January 25, 2025, Ali Bin Ali Beverages launched the Khafayef products, a premium range of light nuts produced in the State of Qatar produced exclusively by Ali Bin Ali Holding.

The event, held at the ABA Beverage’s High-Performance Academy, brought together the management and sales team of ABA Beverages, together with selected guests in the industry to introduce the new product and present its roll-out plan. Special appearance was also made by the representative of Ali Bin Ali Holding Ms. Layal Ali Bin Ali.

Opening the event, the COO of Ali Bin Ali Manufacturing, Mr. Marc Karam, highlighted Khafayef’s debut as the latest addition to the world of premium snacks. “We’re proud to bring you a brand-new, healthy snacking option that’s as delicious as it is nutritious. Khafayef offers a range of light, dry-roasted, and slightly salted nuts, perfect for any time of the day,” he noted.  He similarly emphasized the power of collaboration for the success of the product, stating that, “Khafayef is an example of the strong cooperation between several divisions in ABA Holding. This ‘Power of One’ accelerates the path to success, leveraging the expertise and strength of more than one ABA business stream.”

During the event, guests were treated an special show that highlighted the processing procedure of the quality and fresh nuts. Khafayef products were also showcased in a variety of sizes that suit all snacking needs in the market. For the first time, guests viewed the distinctive red racks, colorful packaging to be displayed in stores across Doha; and launch materials and guidelines for sales and merchandising teams.

The fresh Khafayef nuts marks a new chapter for the ABA Holding, representing the first-ever multi-divisional product produced in Qatar Whether you’re on the go or enjoying a quiet moment with friends and family, Khafayef nuts are available for you on all retail shops in Qatar.