Ali Bin Ali Holding’s Dohatna Innovative Distribution, one of the region’s largest distributors, On March 16, 2022 announced that it has signed an exclusive distribution agreement with Anker Innovations, a global leader in charging technology and consumer technology products. This Partnership expands Ali Bin Ali’s existing extensive portfolio and increases Anker’s existing footprint in the Region.

This collaboration was announced during a two-day-long event that took place in Doha on March 15 and 16, March 2022. The event was attended by 300 delegates from the organized and independent retailers, as well as the local and regional media outlets representatives in Qatar.

Additionally, a delegation from Ali Bin Ali’s Dohatna and Anker Innovations were present at the event including Mohammad Imran, General Manager of Dohatna, Deepak Jayaram, Sales Manager of Dohatna and Faraz Mehdi, General Manager – Sales at Anker Innovations MEA. Guests attending both events received an introduction about the brand, the new products and got a chance to experience the Anker Exhibit Corner, where selected Anker Innovations products from the brands Anker Charging, eufy Appliances & Security, Soundcore and Nebula were on display, allowing attendees to get first-hand experience of the products.

“We have always tried to get the best and latest technology for the people in Qatar and I am sure that Anker Innovations products will be a valuable addition to that. With Anker’s innovative smart devices for entertainment, travel and smart homes combined with Dohatna’s market knowledge and reach, we look forward to a successful and long-term collaboration,” said Mohammad Imran, General Manager of Dohatna Innovative Distribution.

“We are very excited to expand our presence in the Middle East Region, to enable more people to experience Anker Innovations products. We are confident that Dohatna’s strong regional presence and distribution expertise will contribute immense value to our business and growth ambitions for 2022 and beyond,” said Faraz Mehdi, General Manager – Sales at Anker Innovations MEA

Anker and Dohatna’s offering in the Qatar market includes four brands:

• Anker Charging: Anker’s core focus is to develop products that leverage new technologies such as GaN and its own PowerIQ smart chips to bring efficient and safe charging solutions. This includes wireless chargers, portable chargers, car chargers and wall chargers, as well as cables and hubs.
• eufy Appliances & Security: eufy is a smart home brand by Anker Innovations. eufy was founded in 2016 with the objective of bringing the latest smart home technology and home security devices to households across the country at attainable prices.
• Soundcore: Soundcore is part of the Anker Innovations family of consumer brands providing premium audio solutions (true wireless headphones, speakers and more). These include true wireless ear buds endorsed by Grammy-winning audio engineers and musicians, as well as over-ear headphones and indoor and outdoor Bluetooth speakers designed to amplify the party.
• Nebula Projectors: Nebula is a smart and portable home projector brand. Nebula represents a new and exciting class of smart, portable entertainment devices, combining smart capability with immersive audio and visuals.